Bob Lutz

Bob Lutz

Bio

Bob Lutz had a legendary 47-year career as one of the most respected “car guys” in history. He held senior leadership positions at four of the world’s leading automakers–GM, Ford, Chrysler, and BMW. He was most recently the vice chairman of General Motors from 2001 to 2010, the years leading up to and through GM’s bankruptcy. He is the bestselling author of Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time and Car Guys vs. Bean Counters: The Battle for the Soul of American Business. 

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