Ben and Joe Weider are the cofounders of Weider Nutrition International, Weider Publications, Inc., and the International Federation of Bodybuilders (IFBB). Weider publications include Muscle & Fitness, Muscle & Fitness Hers, Men’s Fitness, Flex, Shape, and Natural Health. Ben Weider lives in Montreal. Joe Weider lives in Woodland Hills, California.
Elvis Presley is born in 1935 and, a little over 20 years later, he would have his first #1 single on the US charts, forever changing the landscape of popular culture and ushering in a new age of celebrity superstardom.