John Eliot, PH.D., teaches business and psychology at Rice University and is adjunct professor at SMU Cox School of Business Leadership Center. He is the former director of Rice’s program in sports management and performance enhancement. In 2000, he co-founded The Milestone Group, which provides performance consultation and training to business executives, professional athletes, and corporations nationwide. Clients have included Merrill Lynch, Goldman Sachs, Adidas, NASA, the United States Olympic Committee, The Mayo Clinic, M.D. Anderson Cancer Center, and hundreds of elite individual performers.