27 Powers of Persuasion

27 Powers of Persuasion

Simple Strategies to Seduce Audiences & Win Allies

Written by: Chris St. Hilaire
Written by:

Additional Formats
  • Ebook
  • ISBN 9781101442739
  • 240 Pages
  • Prentice Hall Press
  • Adult


Successful persuasion is about reading your audience-of one or one million-and creating a message that aligns with what they already believe. As a message strategist for some of the most famous names in America, Chris St. Hilaire knows this better than anyone. He has taught politicians how to persuade voters, attorneys how to persuade juries, and executives how to persuade CEOs.

Drawing on the techniques St. Hilaire perfected while working with chief figures in the major communications disciplines-politics, marketing, journalism, and the law-27 Powers of Persuasion provides practical strategies that have helped his clients win multimillion-dollar court cases and major political campaigns for the past eighteen years. You’ll learn how to:

*Persuade people without browbeating them.
*Unite with your audience, not conquer them.
*Use language that lets people agree with you on their terms.
*Get people to see things your way and feel good about it.

With provocative excerpts from focus groups and courtroom testimony, behind-the-scenes insights from some of the nation’s canniest political operatives, and stories pulled from headlines and corporate hush files, 27 Powers of Persuasion delivers tactics you can start using the moment you close the book.


"This book offers a collection of positive and non-manipulative techniques to make those around you feel better about themselves, and about you." — The Startup Daily

"St. Hilaire’s appeal to a wide demographic through his strength of parallels is found from start to finish." — Deseret News

"I’m enthusiastic about [St. Hilaire’s] approach to persuasion, which is very simple, and which is fundamentally about positivity: making other people feel good about themselves makes them feel good about you." — Charles Purdy, Monster.com Jobs Blog

"27 Powers of Persuasion offers readers some powerful new ideas on how to get others to follow you." — CNBC

"St. Hilaire provides…interesting and useful methods for presenting ideas… He’s practical…though he very wisely recognizes how humans think and act. His anecdotes are apt and instructional…, and show how executives and others can present their thoughts in ways that are palatable to others without necessarily compromising or losing integrity." — The Miami Herald