Built to Sell

Built to Sell

Creating a Business That Can Thrive Without You


Foreword by:

Format
Ebook
Price
$12.99
 
Additional Formats
  • Ebook
  • ISBN 9781101514115
  • 176 Pages
  • Portfolio
  • Adult

Overview

According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren’t confident that the company-even if it’s profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable: * Teachable: focus on products and services that you can teach employees to deliver. * Valuable: avoid price wars by specialising in doing one thing better than anyone else. * Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

Praise

“John does a masterful job of illuminating the qualities that business buyers look for in a company, and he does it in a thoroughly enjoyable and engaging manner.”
Bo Burlingham, author of Small Giants (from the Foreword)

“There is no tooth fairy for selling a business. It takes planning and a real understanding of what works. I bet you’ll find yourself (like me) recommending this book to your friends who want to sell their businesses one day but don’t understand what that’s going to take.”
Seth Godin, author of Linchpin
promo_Western
promo_SHOP
promo_BeaksGeeks
PRH Book Clubs Survey
promo_FirsttoRead_Small

Westerns

Craig Johnson
Keith McCafferty
Michael McGarrity
promo_PenguinBlog_small
promo_FirsttoRead_Small
promo_StaffPicks
promo_EditorsDesk

YOU MIGHT ALSO LIKE

Elizabeth Gilbert
Elizabeth Gilbert
Elizabeth Gilbert
Elizabeth Gilbert
Penguin 80th Anniversary
Penguin 80th Timeline
Penguin 80th The Original 10
Penguin 80th Scavenger Hunt
Fun Fact

Elvis Presley is born in 1935 and, a little over 20 years later, he would have his first #1 single on the US charts, forever changing the landscape of popular culture and ushering in a new age of celebrity superstardom.

Penguin 80th Book Truck