Every Idea Is a Good Idea

Every Idea Is a Good Idea

Be Creative Anytime, Anywhere

Written by:

Additional Formats
  • Paperback
  • ISBN 9780399166037
  • 288 Pages
  • TarcherPerigee
  • Adult


Access a level of creativity you never thought possible, using techniques Tom Sturges—former head of creative at Universal Music Publishing Group—learned in his 25-plus years in the music industry.


Everyone is innately creative. But many of us—especially those trying to develop careers in music and the arts—wish we knew how to better tap into our creative potential. Is there a way to more easily connect with the part of our minds that knows how to complete a song, finish a poem, or solve a problem?

Music industry veteran Tom Sturges argues that there is. Sturges—who, in his 25-plus-year career, has worked with artists including Carole King, Paul Simon, Elton John, Neil Young, Foo Fighters, Red Hot Chili Peppers, Smashing Pumpkins and Outkast—has developed dependable techniques to help you recognize and harness your own creative power, whenever and wherever you need it Get insight and knowledge of the creative process from Sir Paul McCartney and other. . Every Idea Is a Good Idea invites readers to find the pathway to their own creative endeavors.


“Tom Sturges has written one of the most revealing and insightful books on the creative process that I have ever read.”
—Ritch Esra, publisher The Music Business Registry
“There is a wealth of advice and examples contained here. Sturges puts together a creative package, exemplifying every lesson in the book. A great purchase for personal collections and libraries.”
—Library Journal

“The book offers an engaging look at major songwriters of the last 30 years.”
—Publishers Weekly

“Tom Sturges’s Every Idea is a Good Idea is a major glimpse inside the private world of songwriters. Tom is a gifted writer, interviewer, and collaborator. His book will stand over time as one of the best our business has seen to date.”
—Lamont Dozier, Grammy Award-winning songwriter
“Creativity is one of the best tools for success. Tom Sturges’s book Every Idea is a Good Idea helps teach everyone who to tap into their creative stream, and gives readers a clear pathway to an inspired life.”
—Rock Mafia, producers/writers of 11 #1 hits
“Creativity is a gift—use it wisely. This book can help you do that.”
—Shaquille O’Neal

Praise for Grow the Tree You Got:

“Tom Sturges’s book is a wonderful road map to evolved parenting that everyone will find invaluable.”
—Clive Davis

“The most important job in the world to me is the one of Parent. Tom Sturges shares his view on raising kids in a way that makes me want to change my Parental Destiny—an amazing and life-changing read!”
—Kris Jenner

“This is a subject of interest to every parent of teenagers, and Tom Sturges tells it like it is, from personal experience.”
—Hugh Hefner

“Tom has written a book that encourages parents to help their kids follow their dreams to a successful life. It is a thoughtful and timely aid for anyone trying to raise children. Give it a read!”
—Kareen Abdul-Jabbar

“Tom is a great dad. This is a great book.”
—Shaquille O’Neal