Everyone's a Critic

Everyone’s a Critic

Winning Customers in a Review-Driven World

Format
Hardcover
Price
$27.95
 
Additional Formats
  • Hardcover
  • ISBN 9781591846383
  • 256 Pages
  • Portfolio
  • Adult

Overview

More than 70% of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los Angeles barber advertised his one-star reviews and how one scrappy hotel became the highest rated in London. Tancer’s fascinating stories and data-driven research reveal how sites like Yelp and TripAdvisor are changing the way we interact and show how business owners can leverage online reviews to find greater success.

Praise

“Tancer identifies the attributes—such as transparency and passion—that will win a company more and better reviews. He also advances an array of suggestions for improving and drawing on this treasure trove of data.”
Publishers Weekly
 
“Worth a read—and a reread.”
Booklist

“This well-­researched and very timely book should be of interest to consumers, students of business, business owners, and all others affected by such evaluations. Highly recommended.”
Library Journal

“Terrific! Amazing! Fantastic! Reviews are everywhere and their commercial importance is growing. Bill Tancer masterfully unveils what’s behind the ‘critic economy’ so businesses can benefit—and not be bludgeoned—by ubiquitous reviews. Bravo!”
Kenneth Cukier, coauthor of Big Data

“With Everyone’s a Critic, Bill Tancer has hit the business book superfecta by writing one that is important, timely, useful, and fun to read. Whether you are a business owner, a marketer, or just an ordinary consumer like me, you will love his exploration of the online reviewing phenomenon that has transformed the competitive landscape—and that businesses ignore at their peril.”
Bo Burlingham, author of Small Giants

“A great guidebook to the most influential and most misunderstood online marketing channel.”
Martin Lindstrom, author of Buyology and Brandwashed

“If you’re in business, it’s indisputable that reviews matter—a lot. Read this book NOW to understand how to tackle reviews—the good, the bad, and the ugly. Then leave your own review!”
Dave Kerpen, author of Likeable Social Media

“The old adage of ‘The customer is always right’ is now ‘The customer is always reviewing’—and business owners better be prepared. Fortunately, Bill Tancer has created an essential guide to the new world of online reviews. From dealing with bad reviews, even to the point of embracing them, to natural steps to ensure good reviews flow, this is a five-star must-read.”
Danny Sullivan, founding editor, Marketing Land
promo_SHOP
promo_EditorsDesk
PRH Book Clubs Survey
promo_StaffPicks
promo_FirsttoRead_Small