Growth Hacker Marketing

Growth Hacker Marketing

A Primer on the Future of PR, Marketing, and Advertising

Format
Paperback
Price
$14.00
 
Additional Formats
  • Paperback
  • ISBN 9781591847380
  • 144  Pages
  • Portfolio
  • Adult

Overview

A Primer on the Future of PR, Marketing and Advertising

A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets.

According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants.

Praise

“Pragmatic and actionable…if you’re tasked with growing a company, you can’t afford not to read this book.”
Ryan Delk, Director of Growth, Gumroad

“Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation.”
Andrew Chen, Silicon Valley entrepreneur, essayist and advisor
 
“This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it.” 
Porter Gale, Former VP of Marketing at Virgin America and author of Your Network is Your Net Worth
 
“Ryan captures the power of the growth hacker mindset and makes it accessible to marketers at companies of all types and sizes. If you don’t see a boost in results after reading this book, something is wrong with your product.” 
Sean Ellis, former growth hacker at Dropbox, and founder of Qualaroo

“Finally, a crystallization and explanation of growth hacking in easy to understand terms—and better yet, real strategies and tactics for application.” 
Alex Korchinski, Director of Growth, Soma
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