Keep Your Eye on the Marshmallow

Keep Your Eye on the Marshmallow

Gain Focus and Resilience-And Come Out Ahead

Written by:
Written by: Bob Andelman

Additional Formats
  • Hardcover
  • ISBN 9780425247396
  • 176 Pages
  • Berkley
  • Adult


The follow-up to the international bestsellers Don’t Gobble the Marshmallow…Ever! and Don’t Eat the Marshmallow…Yet!

After facing many hardships and challenges, former chauffeur Arthur has come out on top, happily married and at the pinnacle of his career. But Arthur has always had a dream of starting his own business. In the face of a difficult economy and his own fears of success, Arthur begins to flounder in his new endeavor and forgets all of the principles his former boss, billionaire Jonathan Patient, taught him. Instead of delaying gratification, Arthur begins to eat his marshmallows again.

Based on the landmark Stanford University study, the marshmallow theory details the results of an experiment where children were left alone with a marshmallow and told that if they didn’t eat it they would receive an additional marshmallow in fifteen minutes. Years later, researchers discovered that the children who had chosen to wait grew up to become more successful adults than the children who had eaten their marshmallows immediately.

In Don’t Eat the Marshmallow…Yet! and Don’t Gobble the Marshmallow…Ever!, Joachim de Posada revealed to readers that the secret to success is not merely superior intelligence or hard work, but rather the ability to delay gratification. Now, in Keep Your Eye on the Marshmallow, Posada uses the parable of Arthur’s struggles after reaching the top to teach us that adhering to the marshmallow principle is especially important in uncertain economic times. True success is more than just financial gain or recognition; it’s the ability to balance every aspect of life outside of work—including hobbies, family, and love—in order to enjoy your success, maintain long-term goals, and savor the marshmallows of life.


Praise for the book that created an international sensation:

Don’t Eat the Marshmallow…Yet! is more than just fluff. It’s a recipe for long-term success.” —Harvey Mackay, author of the New York Times bestseller The Mackay MBA of Selling in the Real World

“What a great read, compelling story, and powerful life lesson! I’m going to get copies for all my children.”—Dr. Tony Alessandra, author of The Platinum Rule and Charisma

“Successful people know that to get what you really want, you often have to pass on what is offered during the first round. Joachim de Posada’s engaging style teaches all of us how to say ‘I pass’ so that we can say ‘I won!’” —Pegine Echevarria, consultant, author, success coach and creator of Team Pegine

“Joachim’s brilliant message is our world’s best antidote for the ‘instant gratification’ maladies that are undermining our success and happiness as a society.” —Robert Chesney, executive producer of Window on Wall Street

“A delightful story that helps drive home important principles for business and life.” —Terry L. Brock, president and CEO, Achievement Systems, Inc.

“The kind of story you can read and reread with new insights every time. If you want to begin changing your life right now, read this book.” —Marcy Ullom, Ed.D., associate vice president, University of Miami