The Critical 90 Days from Idea to Market

Written by:

  • Ebook
  • ISBN 9781101609996
  • 240 Pages
  • Portfolio
  • Adult


WANT TO GET YOUR BIG IDEA TO MARKET? In 90 days, you can successfully launch a new business, product, or service by following the steps in this playbook.

Ninety-seven percent of a rocket’s fuel is used in the first three feet of its launch. The same is true when launching a new business. These first few steps are absolutely critical and help determine which ventures will take off and which will fail.

Scott Duffy has developed a practical approach for turning your big idea into a thriving venture by focusing on the crucial period of 90 days immediately before, during, and after starting your business. Based on his own experiences as a successful serial entrepreneur who has worked with Richard Branson and Tony Robbins—and true stories of other big names in business—Duffy has collected all of the lessons you need.

Duffy also emphasizes the personal side of entrepreneurship, including balancing finances, relationships, and your health. Successful business endeavors depend on preparation and execution of these two key sides—and Duffy provides real-life examples and practical guidance for both.

In his rapid-fire, 90-day plan, Launch! walks you through:

  • The Prelaunch Checklist: What it takes to get your house in order, develop your plan, and limit your personal risk every step of the way.
  • Fueling the Tank: How to assemble your resources, pull together your team and capital, and ready your business to execute successfully.
  • Countdown and Blastoff: How to bring your idea to market through partnerships, marketing initiatives, and customer-engagement strategies.

As Duffy writes, “Today everyone is an entrepreneur. It’s not about building the next Virgin or Google or Facebook. It’s about planting a flag. Transforming what you are passionate about, what you are good at, into a responsible moneymaking venture that benefits others in the process. Launch! is a handbook for entrepreneurs on how to think big, take on any size competitor—and eat their lunch.”


“Launch! will help any entrepreneur take a new business to the moon. Scott Duffy’s step-by-step advice is like mission control for getting your next great idea off the ground.”
HARVEY MACKAY, author of the #1 New York Times bestseller Swim with the Sharks Without Being Eaten Alive

“The perfect solution for anyone who has ever asked, how do I succeed in business?”
GREG REID, bestselling author of Stickability and filmmaker

“If you are ready to fast start your business and Launch! it with wisdom, intelligence, and a brilliant opportunity to earn more, easier, and in less time, then read Scott Duffy’s book. It will give you the creative thinking and insights to succeed more profitably than you ever imagined. I wish I had had it when I launched.”
MARK VICTOR HANSEN, cocreator of the Chicken Soup for the Soul and the One Minute Millionaire series

“Scott inspires you to Launch! and take your life to a whole new level!”

LES BROWN, bestselling author of Live Your Dreams and It’s Not Over Until You Win

“No other recent book on start-ups takes a comprehensive view of the business and human elements of entrepreneurship like Launch! Scott Duffy offers a practical big-picture guide for aspiring entrepreneurs navigating the crucial first 90 days of launching a business. From team building to personal motivation, financial planning to family sacrifices, Duffy uses poignant anecdotes from his own prolific career to bring the lessons of Launch! to life. A must read.”

MARK SIEGEL, managing director, Menlo Ventures

“Who’s hungry for Launch!? Scott Duffy has done a phenomenal job crystallizing the hard work it takes and strategies required to put something on the map.”

BEN KAUFMAN, founder, and Mophie