Meatball Sundae

Meatball Sundae

Is Your Marketing out of Sync?

Format
Ebook
Price
$12.99
 
Additional Formats
  • Ebook
  • ISBN 9781101216361
  • 256 Pages
  • Portfolio
  • Adult

Overview

?Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don?t care, as long as it?s shiny and new.?

Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck!

As traditional marketing fades away, the new tools seem irresistible. But they don?t work as well for boring brands (?meatballs?) that might still be profitable but don?t attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls, or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that?s a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion.

Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don?t.

The winners aren?t just annoying start-ups run by three teenagers who never had a real job. You?ll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces ?Will it blend?? videos that demolish golf balls, Coke cans, iPhones, and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube.

Godin doesn?t pretend that it?s easy to get your products, marketing messages, and internal systems in sync. But he?ll convince you that it?s worth the effort.
Meatball Sundae

Meatball Sundae

Seth Godin

promo_Western
promo_SHOP
promo_BeaksGeeks
PRH Book Clubs Survey
promo_FirsttoRead_Small

Westerns

Craig Johnson
Keith McCafferty
Michael McGarrity
promo_PenguinBlog_small
promo_FirsttoRead_Small
promo_StaffPicks
promo_EditorsDesk

YOU MIGHT ALSO LIKE

Elizabeth Gilbert
Elizabeth Gilbert
Elizabeth Gilbert
Elizabeth Gilbert
Penguin 80th Anniversary
Penguin 80th Timeline
Penguin 80th The Original 10
Penguin 80th Scavenger Hunt
Fun Fact

Elvis Presley is born in 1935 and, a little over 20 years later, he would have his first #1 single on the US charts, forever changing the landscape of popular culture and ushering in a new age of celebrity superstardom.

Penguin 80th Book Truck