Million Dollar Website

Million Dollar Website

Simple Steps to Help You Compete with the Big Boys – Even on a Small Business Budget

Written by: Lori Culwell

Additional Formats
  • Ebook
  • ISBN 9781101050774
  • 288 Pages
  • Prentice Hall Press
  • Adult


The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the “big boys.”

Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another “graphic design for the web” book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on:

? Enhancing brand awareness
? Creating graphic designs that keep customers engaged and not confused
? Writing web-savvy content
? Capitalizing on user feedback
? Making the most of search engine optimization
? Using blogs and social networking sites to increase traffic and get the word out


“Lori Culwell’s insight has made Johnson & Johnson’s the award-winning website it is today. This book is an invaluable resource for anyone with a small business.”
-Andrea Higham, Director of the Johnson & Johnson Campaign for Nursing’s Future