One Click

One Click

Jeff Bezos and the Rise of Amazon.com

Format
Paperback
Price
$14.00
 
Additional Formats
  • Paperback
  • ISBN 9781591845850
  • 240 Pages
  • Portfolio
  • Adult

Overview

Amazon’s business model is deceptively simple: Make online shopping so easy and convenient that customers won’t think twice. It almost can be summed up by the button on every page: “Buy now with one click.”

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the founder and CEO, whose unique combination of character traits and business strategy has driven Amazon to the top of the online retail world. Richard Brandt charts Bezos’s rise from computer nerd to world-changing entrepreneur.

Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon’s ongoing evolution is a case study in how to reinvent an entire industry, and one that businesses today ignore at their peril.

Praise

“Richard Brandt compellingly profiles one of the greatest Internet executives of the era.”
Stephen Leeb, author of The Oil Factor and Red Alert

“Brandt is an award-winning magazine writer and he has the classic U.S. journalist’s approach—meticulously researched and with breathless, pithy commentary . . . a good story well told. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it—just like shopping on Amazon.”
—Management Today
promo_Western
promo_SHOP
promo_BeaksGeeks
PRH Book Clubs Survey
promo_FirsttoRead_Small

Westerns

Craig Johnson
Keith McCafferty
Michael McGarrity
promo_PenguinBlog_small
promo_FirsttoRead_Small
promo_StaffPicks
promo_EditorsDesk

YOU MIGHT ALSO LIKE

Elizabeth Gilbert
Elizabeth Gilbert
Elizabeth Gilbert
Elizabeth Gilbert
Penguin 80th Anniversary
Penguin 80th Timeline
Penguin 80th The Original 10
Penguin 80th Scavenger Hunt
Fun Fact

Elvis Presley is born in 1935 and, a little over 20 years later, he would have his first #1 single on the US charts, forever changing the landscape of popular culture and ushering in a new age of celebrity superstardom.

Penguin 80th Book Truck