Screw Business As Usual

Screw Business As Usual

Format
Ebook
Price
$18.99
 
Additional Formats
  • Ebook
  • ISBN 9781101572177
  • 384 Pages
  • Portfolio
  • Adult

Overview

RICHARD BRANSON, one of the world’s most famous and admired business leaders, argues that it’s time to turn capitalism upside down-to shift our values from an exclusive focus on profit to also caring for people, communities and the planet

As he writes:
"It’s a vibrant and definite sea change from the way business was always done, when financial profit was a driving force. Today, people aren’t afraid to say, Screw business as usual!-and show they mean it.

"It’s amazing how I keep coming across the same message, from bustling global cities to the townships of South Africa to small villages in India to G8 climate conferences.

"It’s no coincidence that so many people are talking about the same thing. There’s a real buzz in the air. Change is happening.

"People often associate me with challenges, with trying to break records while sailing the Atlantic or flying in a jet stream in a balloon or going into space with Virgin Galactic. But this book isn’t just about fun and adventure and exceeding one’s wildest dreams. It’s a different kind of business book. It’s about revolution. My message is a simple one: business as usual isn’t working. In fact, business as usual is wrecking this planet. Resources are being used up; the air, the sea, the land are all heavily polluted. The poor are getting poorer. Many are dying of starvation or because they can’t afford a dollar a day for lifesaving medicine.

"But my message is not all doom and gloom. I will describe how I think business can help fix things and create a more prosperous world for everyone. I happen to believe in business because I believe that business is a force for good. By that I mean that doing good is good for business.

"Doing the right thing can be profitable. I will show how this works step by step in the following pages. It’s the core message of this book. I often say, ‘Have fun and the money will come.’ I still believe that, but now I am saying, ‘Do good, have fun and the money will come.’"

Screw Business As Usual

Screw Business As Usual

Richard Branson

promo_Western
promo_SHOP
promo_BeaksGeeks
PRH Book Clubs Survey
promo_FirsttoRead_Small

Westerns

Craig Johnson
Keith McCafferty
Michael McGarrity
promo_PenguinBlog_small
promo_FirsttoRead_Small
promo_StaffPicks
promo_EditorsDesk

YOU MIGHT ALSO LIKE

Elizabeth Gilbert
Elizabeth Gilbert
Elizabeth Gilbert
Elizabeth Gilbert
Penguin 80th Anniversary
Penguin 80th Timeline
Penguin 80th The Original 10
Penguin 80th Scavenger Hunt
Fun Fact

Elvis Presley is born in 1935 and, a little over 20 years later, he would have his first #1 single on the US charts, forever changing the landscape of popular culture and ushering in a new age of celebrity superstardom.

Penguin 80th Book Truck