The Art of Significance

The Art of Significance

Achieving the Level Beyond Success

Additional Formats
  • ePub
  • ISBN 9781101608203
  • 256 Pages
  • Portfolio
  • Adult


What would you rather have—conventional success or a high level beyond success?
Dan Clark, one of the world’s leading inspirational speakers and leadership trainers, vehemently opposes the conventional wisdom about success. He believes it’s tragic and superficial to build our careers and per­sonal lives around getting more money, bigger houses, cooler toys, and fancier job titles.
What’s it all worth in the end? How many out­wardly successful people still feel empty inside?
Clark has spent decades traveling around the world, interviewing the famous and powerful; con­sulting with presidents and generals and sheikhs and corporate leaders; creating a multimillion-dollar business; and (before any of the above) overcoming a paralyzing injury. All those experiences have con­vinced him that the happiest people in the world don’t pursue success at all. Instead, they pursue signifi­cance—and find that success comes along as part of the package.
What’s the difference between success and significance? As you’ll learn in this powerful, myth-shattering book . . .
  • The successful get what they want; the significant want what they get.
  • The successful think wealth flows to them; the significant know that wealth flows through them, to bless those around them.
  • The successful earn financial independence, influence, and popularity; the significant earn financial independence, influence, popularity, admiration, loyalty, and respect.
  • The successful compare themselves against others; the significant compete only against themselves.
  • The successful are quickly forgotten when they die; the significant leave a long-lasting legacy.
Clark shows us how it can be done by following his Twelve Laws of Significance, which include counter­intuitive ideas such as “Patience is overrated—it allows us to never begin,” “It’s not all about team—teams lose,” and “Don’t strive for work/life balance—it’s about harmony.”
He illustrates his ideas with a wide range of powerful true stories from business, education, the military, and sports—starting with his own story of fighting his way back from a serious injury that cut short his football career. Paralyzed both physically and emotionally, Clark began his recovery only when he started to focus on purpose rather than on goals; on being whole rather than famous; on serving oth­ers rather than seeking praise. In the long run, that accident was the greatest gift he ever received, setting him on a lifelong path toward true significance.
Clark’s wisdom will stimulate your intellect, challenge your beliefs, and penetrate your heart. By following his Laws of Significance, you will learn to connect your head and heart, manage your priorities, and live an extraordinary life that matters to your family, friends, coworkers, community, and country.


“Dan Clark shows how success is but a stepping-stone to the real prize—making a difference that benefits others. He offers commonsense tools for character building and focusing on the greater purpose. Mr. Clark’s work affirms my belief that ‘the best exercise for the human heart is reaching down and lifting another up.’”
—JON M. HUNTSMAN, Sr., founder and executive chairman, Huntsman Corporation
“Dan Clark’s The Art of Significance is a magnificent read! His Twelve Laws urge us to chart a course beyond the fleeting success found in money, popularity, and fame in order to enjoy the enduring rewards found in ser­vice, obedience, harmony, and love. Leaving a lasting legacy is our true gift to the world.”
—STEPHEN M. R. COVEY, author of The Speed of Trust
“This is one of the most important life-changing and enriching books you will ever read. Rare and remarkable insights and transformational laws that will help you not only become successful but significant. Destined to become a classic!”
—JASON JENNINGS, author of The Reinventors and Think BIG, Act Small
“I recommend The Art of Significance as a must-read to all of the officer, enlisted, and civilian personnel enrolled in our professional military educa­tion courses. In this extraordinary read Clark articulates the highest laws of life-changing leadership while illustrating the practical application of our core values: integrity first, service before self, and excellence in all we do.”
—LIEUTENANT GENERAL AL PECK (USAF, retired), former commander of Air University, the intellectual and leadership center of the U.S. Air Force
“This is not just another motivational self-help book. If you are open to being challenged and are willing to work to achieve that next level of achievement Clark rightly calls significance, then please read this book and complete the exercises and you will reach a new level of effective leadership and meaning in your life.”
SHOP new year