The Curse of the Mogul

The Curse of the Mogul

What’s Wrong with the World’s Leading Media Companies



Format
Paperback
Price
$17.00
 
Additional Formats
  • Paperback
  • ISBN 9781591843900
  • 320 Pages
  • Portfolio
  • Adult

Overview

If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers?

We live in the age of big Media, with the celebrity moguls telling us that “content is king.” But for all the excitement, glamour, drama, and publicity they produce, why can’t these moguls and their companies manage to deliver better returns than you’d get from closing your eyes and throwing a dart? The Curse of the Mogul lays bare the inexcusable financial performance beneath big Media’s false veneer of power.

By rigorously examining individual media businesses, the authors reveal the difference between judging a company by how many times its CEO is seen in SunValley and by whether it generates consistently superior profits. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth.
The Curse of the Mogul

The Curse of the Mogul

Jonathan A. Knee, Bruce C. Greenwald, Ava Seave

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Fun Fact

Elvis Presley is born in 1935 and, a little over 20 years later, he would have his first #1 single on the US charts, forever changing the landscape of popular culture and ushering in a new age of celebrity superstardom.

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