The Naked Future

The Naked Future

What Happens in a World That Anticipates Your Every Move?

Format
ePub
Price
$14.99
 
Additional Formats
  • ePub
  • ISBN 9781101599464
  • 288 Pages
  • Current
  • Adult

Overview

“A thorough yet thoroughly digestible book on the ubiquity of data gathering and the unraveling of personal privacy.” —Daniel Pink, author of Drive

Thanks to recent advances in technology, prediction models for individual behavior grow more sophisticated by the day. Whether you’ll marry, commit a crime or fall victim to one, or contract a disease are becoming easily accessible facts. The naked future is upon us, and the implications are staggering.

Patrick Tucker draws on fascinating stories from health care to urban planning to online dating. He shows how scientists can predict your behavior based on your friends’ Twitter updates, anticipate the weather a year from now, figure out the time of day you’re most likely to slip back into a bad habit, and guess how well you’ll do on a test before you take it.

Tucker knows that the rise of Big Data is not always a good thing. But he also shows how we’ve gained tremendous benefits that we have yet to fully realize.

Praise

“Contemplating the future—the very, very near future—of Big Data is by turns terrifying and exhilarating. Patrick Tucker captures both extremes and everything in between in this thorough yet thoroughly digestible book on the ubiquity of data gathering and the unraveling of personal privacy. This is a book powered by big ideas and enriched by expert storytelling.”
DANIEL PINK, author of To Sell Is Human and Drive

“Any American who doesn’t understand what big data has to do with everyday existence should read this book today. What’s at stake in The Naked Future is nothing short of free will itself.”
DOUGLAS RUSHKOFF, author of Present Shock: When Everything Happens Now

The Naked Future unveils a plausible future that is at once thought-provoking and rather unsettling. It seems inescapable.”
VINT CERF, Internet pioneer

“Patrick Tucker’s thought-provoking, eye-opening, and highly entertaining book The Naked Future skillfully illustrates how the intelligent analysis of big data is allowing us to see into the future with ever-increasing precision.”
RAY KURZWEIL, author of How to Create a Mind

“A fantastic romp through the data-drenched world that is just around the corner. Patrick Tucker spots the trends shaping society and business, and tells the stories with verve and insight. The Naked Future exposes what we need to know about tomorrow’s world—to not be caught with our pants down!”
KENNETH CUKIER, coauthor of Big Data: A Revolution That Will Transform How We Live, Work, and Think
promo_SHOP
promo_EditorsDesk
promo_StaffPicks
promo_FirsttoRead_Small