The Power of Storytelling

The Power of Storytelling

Captivate, Convince, or Convert Any Business Audience UsingStories from Top CEOs

Format
Paperback
Price
$17.00
 
Additional Formats
  • Paperback
  • ISBN 9780735204607
  • 336 Pages
  • Prentice Hall Press
  • Adult

Overview

A guide to crafting unforgettable, attention-grabbing business communications-from speeches and letters to business plans-using stories from the world’s top business leaders.

The world’s foremost business leaders are also great storytellers. For example, industry titan Jack Welch has told how his mother instilled enough tough love and confidence in him to overcome the fact that he was the shortest kid in his class and had a severe stutter. Jeff Bezos, the founder of Amazon.com, often tells a story of setting up the company’s first office in a converted garage.

The Power of Storytelling collects the best of these stories, which readers can use to strengthen their own communication. It’s an easy-to-use reference for anyone who needs to lead, inspire, and motivate an audience in a business setting, whether they’re writing speeches, pep talks, interview talking points, employee letters, or Op- Eds. With anecdotes from Bill Gates, Sam Walton, Ted Turner, Steve Jobs, and many more, this is an inspiring and immensely useful tool.

The Power of Storytelling

The Power of Storytelling

Jim Holtje

promo_Western
promo_SHOP
promo_BeaksGeeks
PRH Book Clubs Survey
promo_FirsttoRead_Small

Westerns

Craig Johnson
Keith McCafferty
Michael McGarrity
promo_PenguinBlog_small
promo_FirsttoRead_Small
promo_StaffPicks
promo_EditorsDesk

YOU MIGHT ALSO LIKE

Elizabeth Gilbert
Elizabeth Gilbert
Elizabeth Gilbert
Elizabeth Gilbert
Penguin 80th Anniversary
Penguin 80th Timeline
Penguin 80th The Original 10
Penguin 80th Scavenger Hunt
Fun Fact

Elvis Presley is born in 1935 and, a little over 20 years later, he would have his first #1 single on the US charts, forever changing the landscape of popular culture and ushering in a new age of celebrity superstardom.

Penguin 80th Book Truck