The Upside of the Downturn

The Upside of the Downturn

Management Strategies for Difficult Times

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Additional Formats
  • Paperback
  • ISBN 9781591845591
  • 192 Pages
  • Portfolio
  • Adult


Never waste a crisis.
Some businesses—and some people—will emerge from today’s economic tumult stronger and more dominant than when it started. Others will weaken and fade. It all depends on critical choices they make right now.

Geoff Colvin, one of America’s most respected business jour-nalists, says even the scariest turbulence has an upside. The best managers know that conventional thinking won’t help them in tough times. They’re taking smart, practical steps—frequently unconventional and even counterintuitive—that will not only keep them strong, but will also distance them from the pack for years to come.

The dozens of top-performing leaders Colvin interviewed reject the common view that slashing costs and firing employ­ees are the only effective tactics. They see volatility as a rich opportunity to reinvent their organizations and lay the ground-work for future growth.

Colvin shows us how these strategies really work, using exam-ples of major companies that have successfully applied them.


 “Even as businesses prepare for difficult times they must keep an eye on the long term, trimming the fat but not the muscle and sometimes spending where it makes sense. Colvin has defined a new genre of management book: the bust-buster.”

—RICHARD DONKIN, Financial Times