Wheels for the World

Wheels for the World

Henry Ford, His Company, and a Century of Progress

Editor:
Introduction by:

Format
Paperback
Price
$25.00
 
  • Paperback
  • ISBN 9780142004395
  • 880 Pages
  • Penguin Books
  • Adult

Overview

In this monumental work, one of our finest historians reveals the riveting details of Ford Motor Company’s epic achievements, from the outlandish success of the Model T and V-8 to the glory days of the Thunderbird, Mustang, and Taurus. Brilliant innovators, colorful businessmen, and clever eccentrics, as well as the three Ford factories themselves, all become characters in this gripping drama. Douglas Brinkley is a master at crafting compelling historical narratives, and this exemplary history of one of the preeminent American corporations is his finest achievement yet.

Wheels for the World

Wheels for the World

Editor: Douglas G. Brinkley, Introduction by: Douglas G. Brinkley

Praise

“A comprehensive and briskly paced account of the man, the machines, and the company that dramatically influenced the course of 20th-century America… highly readable and engrossing.” —BusinessWeek

“[A] comprehensive and highly readable…first rate corporate history.” —The New York Times

Table of Contents

Introduction

Part One: The Farm Boy
1. Origins
2. Starting Up
3. Founding Ford
4. Growing Successes
5. Growing Pains
6. Model T Mania
7. Fordism
8. The $5 Day

Part Two: The Forward March
9. Alone at the Top
10. Making an Impact
11. Challenging Every Foe
12. Withstanding the Downturn
13. The Rouge
14. Lincoln Motor
15. Ford Aviation

Part Three: The Battle Joined
16. Good-bye, Model T; Hello, Model A
17. Model A and Trade Abroad
18. Coping with the Great Depression
19. Model Y: The Ford Americans Never Knew
20. For Better and For Worse in Dearborn
21. Mercury
22. Building Up to War
23. Willow Run and the B-24 Liberators

Part Four: The Modern Corporation
24. Peaceful Revolution
25. Death in Dearborn
26. Human Engineering
27. Fifty Years Old and Still Growing Up
28. Grand Thunderbirds, Tough Trucks, and the Edsel Flop
29. A Whole New Business
30. Mustang Generation

Part Five: The Turnaround Years
31. Jet Set
32. Trouble All Around
33. Financial Crisis
34. The Quality Crisis
35. Team Taurus
36. New Horses
37. Momentum

Epilogue
Acknowledgments
Notes
Selected Bibliography
Index

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