NAL

New American Library

Overview

New American Library (NAL) publishes a wide selection of fiction and nonfiction—from bestselling novels to literary classics; from celebrity memoirs to military history; from romance to mystery to science fiction/fantasy.

The NAL imprints—Signet, Accent, Obsidian, Signet Select, Signet Eclipse, Signet Classics, Roc, and NAL Trade Paperbacks and Hardcovers—publish over four hundred titles each year.  Many of these titles are original works, supplemented by reprints from sister imprints Dutton and Putnam.

NAL publishes many bestselling authors, including Harlan Coben, Ken Follett, Stuart Woods, J.R. Ward, Jen Lancaster and Karen White. NAL’s various publishing lines feature a wide range of titles. Signet/Signet Select is NAL’s bestselling line of mass market paperbacks, and includes authors such as Lisa Gardner, Tami Hoag, Sara Paretsky and Catherine Anderson, among many others.  Signet Eclipse is a leading publisher of romance fiction, and Obsidian publishes many bestselling mystery titles.  Signet Classics is the premier publisher of mass market classic titles.  The Roc science fiction program includes New York Times bestsellers Jim Butcher, S.M. Stirling and Karen Chance.  Caliber publishes highly regarded titles in military nonfiction.  The New American Library hardcover and trade paperback list includes a wide range of voices such as New York Times bestselling authors Jen Lancaster, Eric Jerome Dickey, Terry McMillan, Karen White, and J.R. Ward.

Founded more than fifty years ago on the principle of “good reading for the millions,” NAL still aims to fulfill that promise of reaching the largest possible number of readers, a true mass audience.

History

In the fifteen years immediately following World War II, paperback publishing came of age in the United States, with a handful of companies leading the way. Ten years after conceiving of the British based Penguin imprint in 1935, Allen Lane established an American branch called Penguin Books, Inc. (PBI). The two men that Lane hired to run PBI—Kurt Enoch and Victor Weybright—decided to separate from their British counterpart in 1948 and founded New American Library (NAL). Introducing Signet and Mentor as leading imprints, NAL began with titles such as William Faulkner‘s Sanctuary, D. H. Lawrence‘s Lady Chatterley’s Lover, and John Steinbeck‘s Tortilla Flat. After selling at least 3 million copies of James Jones’s From Here to Eternity in its first year of publication, NAL was quick to publish the popular fiction of Ian Fleming and Mickey Spillane.

The Nobel Prize

The Pulitzer Prize for Fiction

Meet New American Library

Kara Welsh

Kara Welsh

Vice President, Publisher

Kara Welsh joined Penguin in September 2001 as Vice President, Publisher of New American Library.  Prior to that, she held a number of positions at Pocket Books, a division of Simon & Schuster, rising to Vice President, Deputy Publisher in 1999.  Since joining NAL, Ms. Welsh has published many #1 bestsellers, including books by Harlan Coben, Ken Follett, Jim Butcher, and J.R. Ward, whom she personally edits.  In addition, through the multiple formats of New American Library, Signet and InterMix, she has published such New York Times bestselling authors as Karen White, Lisa Gardner, Catherine Anderson, Jen Lancaster, Stuart Woods, Karen Rose, Tami Hoag, and Julie Garwood.  Ms. Welsh also oversees bestselling imprints Celebra Books and InkLit.

Claire Zion

Claire Zion

Vice President, Editorial Director

Claire Zion joined Penguin in 2002 as the Editorial Director of New American Library and was appointed Vice President in 2009. Prior to joining NAL, she was the Editorial Director at iPublish.com, the early ebook company launched by AOL/Time Warner; the Editorial Director of mass market titles at Grand Central (then Warner Books); and an Editor at Pocket Books.  She started her career right out of college at New American Library. Over the years, Claire acquired many romance authors who launched successful mainstream careers, including New York Times bestsellers Linda Howard, Sandra Brown, Barbara Delinsky, Jayne Ann Krentz, Susan Wiggs, Carla Neggers and Susan Elizabeth Phillips. At NAL she has worked with New York Times bestselling paperback original authors Karen Rose, Jo Beverley, Mary Balogh, and Tara Sue Me,  as well as the bestselling reprint authors Elizabeth George, Martha Grimes, Sara Paretsky, Frederick Forsyth and Raymond Khoury.

Rick Pascocello

Rick Pascocello

Vice President, Executive Director of Marketing

Rick Pascocello is the Vice President, Executive Director of Marketing for The Berkley Publishing Group, New American Library, and Perigee Books.  In this role, he develops comprehensive marketing strategies for some of the world’s bestselling authors, including Harlan Coben, Patricia Cornwell, Ken Follett, Charlaine Harris, Khaled Hosseini, Ayn Rand, and Nora Roberts, among others.  Rick has been marketing books for more than 20 years, and was awarded the 2005 Advertising Age ‘Marketing 50 Award’ for his work marketing Khaled Hosseini’s The Kite Runner.  Always looking for new ways to connect readers and writers, Rick has also been instrumental in building niche social networks tailored to genre books.

Craig Burke

Craig Burke

Vice President, Executive Director of Publicity

Craig Burke is the Vice President, Executive Director of Publicity for The Berkley Publishing Group, New American Library, and Perigee.  He oversees publicity campaigns for the entire Berkley/NAL list and has worked with many bestselling authors, including Nora Roberts, J.R. Ward, Charlaine Harris, Laurell K. Hamilton, Jen Lancaster, A. Scott Berg, and Karen White, among others.  He oversaw the publicity campaigns for a number of high-profile, bestselling books, including Ricky Martin’s Me, Joan Rivers’s I Hate Everyone…Starting with Me, and Rita Moreno’s self-titled memoir.  After beginning his career at Alfred A. Knopf, he joined Berkley Books in 1995 and has been the lead publicist on books published by Berkley, NAL, Perigee, and Riverhead Trade Paperbacks, including the international bestsellers The Kite Runner by Khaled Hosseini, The Color of Water by James McBride, and Kathryn Stockett’s The Help.

New American Library Newsroom

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May 22, 2014

  In advance of next week’s release of Jim Butcher’s Skin Game (Roc Hardcover, 5/27), the newest installment in his #1 New York Times-bestselling Dresden Files series, this week 7 previous titles from Butcher’s series simultaneously hit The New York Times eBook fiction bestseller list: Storm Front at #6, Fool Moon at #9, Grave Peril at #12, Summer Knight at #14, Death Masks at #15, Blood Rites at #18, and Dead Beat at #24.

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April 10, 2014

J.R. Ward is the first author featured in Berkley/NAL’s new Binge Reads social media campaign.  Through outlets on Facebook, Tumblr, and Instagram—all bearing the Binge Reads name and logo—Berkley/NAL will focus each month on a different popular author and his/her long-running series of books.  Content will be posted to engage fans leading up to the […]

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The King

The latest novel in J.R. Ward’s #1 New York Times-bestselling Black Dagger Brotherhood series, The King, debuted at # 1 on the hardcover fiction list, the eBook fiction list, and the combined print and eBook fiction list. This past weekend in Cincinnati, nearly 800 of Ward’s fans joined the author for her annual Black Dagger Brotherhood […]

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