THE SWOLY BIBLE: The Bro Science Way of Life by Dom Mazzetti (Plume) launched this week with a Reddit AMA on November 1 kicking things into gear. There were over 3 thousand comments on Dom’s AMA and buzz around the book continued to grow thanks to incredible fan postings about the book with the hashtag #SwolyBible. See all the social media action on Storify. More media coverage is slated to appear in Men’s Fitness (11/16) andPublishers Weekly–Fitness Forecast Feature (11/7).  Dom will also head to Barnes & Noble at UC/Irvine for a book signing on 11/16.