Newsroom:
Avery Books

NeuroTribes: The Legacy of Autism and the Future of Neurodiversity  by Steve Silberman, which goes on sale next Tuesday (8/25) from Avery, is already making a big splash in the media. The cover of The New York Times Book Review this Sunday (8/23), which praises this remarkable book as “beautifully told, humanizing, important,” is just the start of the terrific line up.  Also of note:  a detailed and thorough article on Atlantic.com, an amazing Q & A with Carl Zimmer in this month’s WIRED magazine, a review in TIME magazine, a review in this week’s Economist, a fantastic interview with WBUR’s CommonHealth, amongst others. Additionally, over the next two weeks, Steve will be interviewed on NPR’s Fresh Air, KQEDsForum, KERAs Think, WMACs Roundtable; reviews will be appearing in the San Francisco Chronicle, Philadelphia Inquirer, and Chicago Tribune; and coverage will be all over the web on popular sites like Buzzfeed, Gizmodo, DailyBeast, Quartz, Salon and Slate. Want a sneak peek into the book? Take a few minutes to watch Steve Siberman’s TED Talk on ‘The Forgotten History of Autism’, which in just a few short weeks, has garnered 850,000 views.  Clearly this is a topic that is resonating with people everywhere. Both the TedTalk and NeuroTribes are incredibly eye opening.
If you’ve ever wondered how the French stay impossibly chic, The French Beauty Solution  gives you all of the tips and tricks to feel good while looking good. Mathilde Thomas, cofounder of the international beauty company Caudalíe, shares the simple, natural, time-tested beauty secrets that she learned while growing up in France. Any woman can use her tips to look younger, healthier, and more radiant without harsh products or drastic procedures. The media is just as obsessed with Mathilde’ s new book as they are with the Caudalíe products, and The French Beauty Solution  is being covered widely. For just a sampling, check out the coverage in The Los Angeles Times, VanityFair.com, Allure.com, Style.com,Time.com, New York Observer, StyleCaster, and Yahoo!. To get a gorgeous glimpse into everyone around the world reading The French Beauty Solution and using the tips they’ve learned, view the photos on Instagram, and the many tweets on Twitter.
Avery celebrates a terrific on-sale week to kick off a several-week tour for Jessica Fechtor, author of the incredibly moving Stir: My Broken Brain and the Meals That Brought Me Home. Jessica was just 28 years old when a blood vessel in her brain burst while she was exercising on a treadmill. She describes what happened in her new book that’s two parts memoir and one part cookbook. When thinking about how to tell her story of this traumatic brain injury, Jessica couldn’t fathom telling her story of trauma without talking about food. The media is eating this book up (pun intended), with terrific coverage in the New York Post, Village Voice, Orangette, Bustle, Tablet, San Jose Mercury News, Food52, as well as WBUR Radio Boston, WNPR’s Colin McEnroe Show, WNYC’s Leonard Lopate, and much more. Jessica also had a packed house for her launch event at Brooklyn’s BookCourt Wednesday night, where she discussed the book with Wall Street Journal reporter Bari Weiss, while guests snacked on treats from the book. Jessica is traveling with her baked goods for great events to come over the next few weeks, hitting Boston, Columbus, Cleveland, Seattle (in conversation with Molly Wizenberg), and San Francisco.  
The Avery publicity and marketing team is pleased to announce that Michael Blanding’s  new book The Map Thief was named one of MassBook Awards’ “Must Read Nonfiction Books” of 2015.

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The gluten-free trend isn’t dissipating anytime soon, given the media reaction to Stephen Yafa’s , Grain of Truth: A Real Case For and Against Wheat and Gluten, which dives headfirst into the often contentious world of nutritional fact and myth and went on sale from Avery on May 12.  Fox Health did a great article on fad diets featuring the book, and Salon will be publishing an excerpt next week. Time Magazine will be featuring a review – both online and in print. With over 45 local and national radio interviews booked and events in the author’s hometown in the Bay Area confirmed, as well as in Napa Valley, and Washington, DC – both events featuring tastings and local baker visits – we look forward to Grain of Truth whetting the appetites of many readers across the country.
Avery’s The Map Thief by Michael Blanding has been selected as the 2015 New England Society Book Award winner in the Nonfiction – History & Biography category. He will be honored at the New England Society Book Awards Luncheon on June 3  in Manhattan.

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Dr. Kelly McGonigal launched the The Upside of Stress on The Today Show, where she gave Matt Lauer a bit of a stressful situation to deal with, and helped coach him through his physiological responses. The media continued with a 25-city radio tour, great local NPR interviews, such as KQED’s Forum and KERA’s Think!, and tons of wonderful online hits, including the Washington PostThe Daily Burn, The Daily Om, and Big Think. To see Kelly in print, head over to a magazine stand and check out this month’s Redbook, Self, Spirituality & Health, and ELLE magazine, who’s glowing review said that “McGonigal’s new book is a crucial pushback against the pervasive view that stress is a buzz and body-killer best eradicated from our lives.” Still to come throughout the month, keep an eye out for Kelly on The Dr. Oz Show, PBS’sBetween the Lines, People’s Pharmacy radio, in The Wall Street Journal, and much more. Going forward, Avery hopes you feel much more capable of embracing stress, and helps make you more resilient.
Avery’s The Plantpower Way: Whole Food Plant-Based Recipes and Guidance for the Whole Family had an ultra-exciting launch this week, which should come as no surprise considering that author Rich Roll is one of iTunes’ top ten health podcasters and a renowned Ultra-athlete. This week, Rich and his wife Julie Piatt (check them out here) expanded their already impressive vegan lifestyle community by sharing their stories and health secrets on over 30 podcasts like NoMeatAthlete and School of Greatness, through recipe features on Yahoo! Health and top vegan websites like Kris Carr’s Crazy Sexy Wellness and Veg Kitchen , and in interviews with LA Confidential  and NPR Southwest.  And the media attention doesn’t stop there – stay tuned next week for The Plantpower Way’s takeover of Yahoo! Health social media accounts, a KQED interview, features on the Joe Rogan podcast and Alicia Silverstone’s The Kind Life,  and much, much more. Grab a copy of this gorgeous book if you can – it is a beautiful gift!
Avery’s The Sell: The Secrets to Selling Anything to Anyone by Fredrik Eklund and Bruce Littlefield launched big this week, with Fredrik making stops at The Today Show (4/14), CNBC (4/14), Morning Joe (4/16), Nightline (4/16), and of course the premier of season four of Bravo’s Million Dollar Listing NY on Wednesday (4/15). Fredrik and The Sell were featured in the NY Daily News, People Magazine, Buzzfeed and more. His Instagram feed and #thesell hashtag are racking up the posts as the momentum spreads across the country. Fredrik’s tour continues over the weekend with stops in Rhode Island, Minneapolis, San Diego and Seattle. Still to come are appearances on Meredith Vieira’s daytime show, Inc. Magazinecoverage and watch MDLNY in June to see how The Sell is incorporated into the season.
Simon Majumdar’s  Fed, White, and Blue: Finding America with My Fork was featured this week on the Yahoo front page,  The Hallmark Channel’s Home & Family show and in a Travel & Leisure interview  as well 20-plus radio interviews.  And Abel James, creator of The Fat-Burning Man Show shares his revolutionary Paleo-inspired weight-loss program in The Wild Diet. This week the book was listed on Daily Burn’s Best Books list and Abel participated in 65-plus radio and podcast interviews.