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Celebra

From Beyonce to Elvis Duran, the Today show to Good Morning America, The New York Times to Marie Claire, everyone is talking about Celebra author Marco Borges and his new book The 22-Day Revolution Published last week, the book details Borges’s plan for healthy living—a program that pairs habit formation with plant-based eating.  The publicity campaign forThe 22-Day Revolution kicked off with coverage in magazines Marie ClaireWoman’s World, and First for Women, and a segment on NBC’s Today show that included a video message from Beyonce about her success on the 22 Day program.  Marco was also interviewed by two popular New York–based radio personalities, Angie Martinez and Elvis Duran. Attention for Marco and the book increased this week, after Beyonce’s stunning appearance at the Met Gala this past Monday.  Outlets like E!, London’s Daily Mail, and People.com credited her amazing physique to Marco and his diet.  Good Morning America ran a segment on Beyonce that highlighted the book and included an interview with Marco.  Still to come:  the lead segment on the May 13 episode of Dr. Oz, an appearance on The View (May 28), and a major feature story this weekend in the “Sunday Styles” section of The New York Times.

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Celebra

This week, actress, fashion designer, entrepreneur, and bestselling author La La Anthony launched her second book for Celebra, The Power Playbook, the follow-up to her #1 New York Times bestseller The Love Playbook, with a firestorm of amazing national media. Anthony appeared on ABC-TV’s “The View” as a guest co-host on Tuesday May 5, as well as on Huffington Post Live. She was interviewed on both Power 105′s “The Breakfast Club” and “Angie Martinez” in NYC, as well as FOX-TV’s “Good Day NY.”  On Tuesday evening, she appeared in conversation with Angie Martinez at Barns & Noble Union Square in front of a standing-room only crowd. Coming up, La La Anthony will appear on The Steve Harvey Show(May 8), VH1′s Big Morning Buzz (May 8), The Meredith Vieira Show (May 11), Dr. Oz (May 11), andThe Real (May 11). She also appeared on several shows at Sirius/XM, and shows “What’s In My Bag” on USWeekly.com. She will be signing at B&N’s Buckhead store in Atlanta on May 8 and B&N The Grove in Los Angeles on May 12.La-La
In her first-ever book, True Love, Jennifer Lopez explores one of her life’s most defining moments—a two-year period of great personal growth in the wake of her divorce as she created and set out on her first world tour.  Guided by both intimate and electrifying photographs, True Love is an honest and revealing personal diary with hard-won lessons and heartfelt recollections and an empowering story of self-reflection, rediscovery, and resilience. The wall-to-wall media blitz started last week with an exclusive People excerpt, and her time in New York was jam-packed with top-tier national interviews, including three segments on the Today Show, including a two-part series, where she was interviewed by Maria Shriver, and which ran last Monday and Tuesday.  She also did a live interview with Hoda and Kathie Lee.  In addition, Jennifer appeared on The Meredith Vieira Show, The Late Show with David Letterman, EXTRA, E! News Daily, Entertainment Tonight, Access Hollywood (interviewed by her sister Lynda Lopez), HuffPost LIVE with Arianna Huffington, HollywoodLife.com, and a multi-city TV satellite tour.  Print interviews with online video components included USA Today and The Associated Press. We also created a beautiful book trailer, which has been blowing up social media since it launched. On November 6, Jennifer Lopez was interviewed on stage by Hoda Kotb at the 92 St Y in New York City, with the event live-streamed via the Huffington Post as well.
Mario Lopez’s first memoir, Just Between Us, went on sale from Celebra this week to a major media blitz.  As Mario turns forty, he reflects about his time as a child actor to his role as A.C. Slater on Saved by the Bell, to his current gig hosting EXTRA and his happy-ever-after marriage to his wife Courtney Mazza and their two children.  Mario started the week with a great event at Book Revue on Long Island, and did interviews with all the major networks, starting with Good Morning America on Monday, and followed with Fox & FriendsEllen, The Chew, Dr. Oz, The Howard Stern Show on Sirius/XM, and a People magazine first serial excerpt!  He also made a stop at Brooklyn’s The BookMark Shoppe where he signed copies for more than 150 fans.  More interviews to come next week, including The Talk, Queen Latifah, PageSix.com, and an event in Glendale, CA.mario-lopez-GMA
Celebra announced on Tuesday that it will release the first book from international superstar Jennifer Lopez on October 28.  A hardcover edition of the book, entitled True Love, will be published simultaneously in English and Spanish.  This news was jointly revealed by the websites for People and People en Espanol, and quickly picked up by media outlets around the world, including USA Today,Entertainment Weekly, the Associated Press, ABC News,The Hollywood Reporter, the BBC, Billboard, the Los Angeles Times, and The Washington Post, among others. In the book, Lopez explores one of her life’s most defining periods – the transformative two-year journey of how, as an artist and a mother, she confronted her greatest challenges, identified her biggest fears, and ultimately emerged a stronger person than she’s ever been.  True Love will be an honest and revealing personal diary filled with hard-won lessons, heartfelt recollections, and stunning never-before-seen photographs.
A huge crowd turned out for Celebra’s launch event for Why Soccer Matters by international soccer superstar Pelé, who drew hundreds of fans to his April 1 appearance at the Fifth Avenue Barnes & Noble location in Manhattan.
Pelé will be a guest on The Daily Show with Jon Stewart tonight and has already been featured in Vanity Fair’s Proust Questionnaire.Interviews with the soccer icon are coming in Time’s 10 Questions feature, the Associated Press, a 2-page feature in the May issue ofEsquireThe Washington Post, The Los Angeles Times, Sports Illustrated, and a Town Hall presentation with Sirius-XM. Why Soccer Matters will also be featured in Paradewith an online excerpt in the April 6 issue.