Newsroom:
Philomel

This week brought the release of Oliver Jeffers’ Once Upon An Alphabet, the Philomel picture book of over 100 pages that gives stories to each letter in the alphabet. The Wall Street Journal raved, “The stories are wonderfully varied, sometimes philosophical and often end surprisingly; the drawings are just as quirky and unpredictable.” Other praise came from outlets including BookPageThe Huffington PostSt. Louis Post-Dispatch,Grandparents.comBookish.com, along with starred reviews from School Library Journal andKirkus Reviews. The day before its release, Jeffers was interviewed by Robert Siegel for NPR’sAll Things Considered; a review from the Washington Post and a BBC interview with Jeffers are still to come. On October 14, Jeffers celebrated the publication with a launch party at Books of Wonder in New York. The national advertising campaign will target parents this holiday gift giving season, with spots on Bravo, TLC, HCTV, ABC Family, Nickelodeon, and the Food Network. Alphabet comes on the heels of Penguin’s fall campaign for the #1 New York Times bestseller, The Day The Crayons Quit, and the announcement of its sequel, The Day The Crayons Came Home, both illustrated by Jeffers.
Drew Daywalt and Oliver Jeffers’ (Illustrator) The Day The Crayons Quit (Philomel) is a California Book Awards Finalist in the Juvenile Category.Since 1931, the California Book Awards have strived to annually recognize the state’s best writers and illuminate the wealth and diversity of California-based literature.This year’s award winners will be announced on June 9 at the Commonwealth Club in San Francisco.View the full list of finalists here. 
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