This week brought the release of Oliver Jeffers’ Once Upon An Alphabet
, the Philomel picture book of over 100 pages that gives stories to each letter in the alphabet. The Wall Street Journal
raved, “The stories are wonderfully varied, sometimes philosophical and often end surprisingly; the drawings are just as quirky and unpredictable.” Other praise came from outlets including BookPage
, The Huffington Post
, St. Louis Post-Dispatch
, along with starred reviews from School Library Journal
. The day before its release, Jeffers was interviewed by Robert Siegel for NPR’sAll Things Considered
; a review from the Washington Post
and a BBC interview with Jeffers are still to come.
On October 14, Jeffers celebrated the publication with a launch party at Books of Wonder in New York. The national advertising campaign will target parents this holiday gift giving season, with spots on Bravo, TLC, HCTV, ABC Family, Nickelodeon, and the Food Network.
Alphabet comes on the heels of Penguin’s fall campaign for the #1 New York Times
bestseller, The Day The Crayons Quit,
and the announcement of its sequel, The Day The Crayons Came Home
, both illustrated by Jeffers.