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THE SWOLY BIBLE: The Bro Science Way of Life by Dom Mazzetti (Plume) launched this week with a Reddit AMA on November 1 kicking things into gear. There were over 3 thousand comments on Dom’s AMA and buzz around the book continued to grow thanks to incredible fan postings about the book with the hashtag #SwolyBible. See all the social media action on Storify. More media coverage is slated to appear in Men’s Fitness (11/16) andPublishers Weekly–Fitness Forecast Feature (11/7).  Dom will also head to Barnes & Noble at UC/Irvine for a book signing on 11/16.
Rap superstar Lil Wayne’s GONE ‘TIL NOVEMBER, published by Plume on Tuesday (10/11), has exploded on social media this week.  Check out all of the #GoneTilNovember activity collected on Storify.  Take a look at the incredible support from Lil Wayne’s own accounts, with Weezy tweeting to his 28 million followers, 50 million Facebook fans, and  4.5 million Instagram followers. There’s tons more activity on Twitter, with key support fromYoung Money (250K followers), Jae Millz (490K followers), The Fader (431K followers), and Lil Wayne HQ (428K followers).  lilwaynethestrand-002 Fans posted shots of Weezy signing at The Strand in NYC on Tuesday afternoon, with screenshots of their receipts and inspirational quotes  on Instagram.   Major print media outlets are also covering. There is a big feature in The New York Times‘ Thursday (10/13) edition. And USA Todayjust ran this high profile piece, 7 Things We Learned from GONE TIL NOVEMBER. More media on tap includes interviews on ABC Nightline, E!, and Entertainment Tonight as well as Associated Press and Sunday Times of London stories. GONE ’TIL NOVEMBER is Lil Wayne’s deeply personal and revealing account of his time spent incarcerated on Rikers Island for eight months in 2010.
Phoebe Robinson and her new book, YOU CAN’T TOUCH MY HAIR, which went on sale from Plume on Tuesday (10/4), are generating an incredible amount of publicity and celebrity social media attention.  Check out the #YouCantTouchMyHair tweets and Instagram posts from Kevin Bacon, Danielle Brooks,Natasha Lyonne, Jill Soloway, John Hodgman,Carrie Brownstein and musician St. Vincent. On Sunday (10/9), Phoebe will be on Huffington Post’s Facebook page, commenting live during the 2nd Presidential debate between Hillary Clinton and Donald Trump.  Major media hits include appearances by Phoebe on Conan, Weekend Edition and Leonard Lopate (on which Leonard was quoted as saying, “Your hair isn’t all that”).  People magazine (10/17 issue) called the book “hilarious and sobering.” O Magazine (November issue) “The gut – and patriarchy – busting essay collection marks the literary grand entrance of comedian Phoebe Robinson…Robinson shows us that life teems with casual racism, and the best way to root it out is with a razor-sharp wit.”   There has also been coverage in New York magazine,Elle and Cosmo and such outlets as Refinery29, AV Club (featuring a blooper reel of her audio book), InStyle and Dinner Party Download. Phoebe’s video with Jessica Williams, who wrote the Foreword to YOU CAN’T TOUCH MY HAIR,, is featured on the Funny or Die homepage.  Her video with Broad City ladies made “Trailer of the Day” on Wednesday (10/5) in  Shelf Awareness Upcoming: Phoebe will be on NBC’s Today show on Wednesday, October 19. In YOU CAN’T TOUCH MY HAIR, using her trademark wit alongside pop-culture references galore, Phoebe explores everything from why Lisa Bonet is “Queen. Bae. Jesus,” to breaking down the terrible nature of casting calls, to giving her less-than-traditional advice to the future female president, and demanding that the NFL clean up its act, all told in the same conversational voice that launched her podcast, 2 Dope Queens, to the top spot on iTunes. As personal as it is political, YOU CAN’T TOUCH MY HAIR examines our cultural climate and skewers our biases with humor and heart, announcing Phoebe Robinson as a writer on the rise.
An incredible New York Times review of Mystery Train titled “Just a Book? No, More Like a Trusty Companion” appeared on the front page of The New York Times Book Review on September 1. Reviewer Dwight Garner gushes on about Greil Marcus’s writing as having “the soul to match his erudition” and calls Mystery Train, the sixth edition published by Plume, “among the few works of criticism that can move me to something close to tears.” Check out the full New York Times review for reasons why Garner calls it the book he wishes he could read again for the first time! Start Reading an Excerpt!

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Mamrie Hart’s You Deserve A Drink (Plume) debuted on The New York Times paperback nonfiction bestseller list at #5 last week and continues this week on the NYT extended bestseller list. As host of the bawdy cult-hit, “You Deserve a Drink,” Hart has been entertaining viewers with her signature concoction of tasty libations and raunchy puns since 2011– watch it here. She continues to garner amazing publicity from comedian Michael Ian Black, who reviewed You Deserve a Drink in the New York Times Book ReviewCome Here and Say That host Alicia Menendez on Fusion TV, host Nick Lachey on VH1’s Morning Buzz, the New York Post, Buzzfeed and Fast Company.  She also landed on New York Magazine’s Approval Matrix (lowbrow/brilliant).

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Philosopher, Broadway headliner, fighter, felon—Mike Tyson has defied stereotypes, expectations, and a lot of conventional wisdom during his three decades in the public eye. Bullied as a boy in the toughest, poorest neighborhood in Brooklyn, Tyson grew up to become one of the most ferocious boxers of all time—and the youngest heavyweight champion ever. But his brilliance in the ring was often compromised by reckless behavior. Yet—even after hitting rock bottom—the man who once admitted being addicted “to everything” fought his way back, achieving triumphant success as an actor and newfound happiness and stability as a father and husband. Brutal, honest, raw, and often hilarious, Undisputed Truth is the singular journey of an inspiring American original. Mark your calendars as Tyson will be giving what is sure to be unforgettable interviews with the ladies of The View (10/28), The Tonight Show with Jimmy Fallon (10/28), Howard Stern (10/29) and CNN Newsroom with Don Lemon (10/29). Undisputed Truth is out in paperback with a new epilogue from Plume on October 28th, 2014.
New York Times bestseller and Pen Faulkner Award Winner Karen Joy Fowler is one of four American authors included on the list for the 2014 Man Booker Prize for her novel We Are All Completely Beside Ourselves. This is the first year in which American authors have been eligible for the award. A shortlist will be announced on September 9th, and the winner will be announced on October 14th. Read the full long-list here.

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The Blue Rider Press edition of This Town by Mark Leibovich was a New York Times bestseller last summer and hailed by the New York Times as a “spot on” portrayal of the American political landscape. With this week’s publication of Plume’s trade paperback edition, Washington, DC “bus king” advertising for the book is rolling around the streets of the nation’s capital in advance of this Saturday’s White House Correspondents Dinner. tumblr_inline_n4wsivTwQe1rip57tLeibovich is making appearances on ABC’s This Week with George Stephanopoulos (5/4), MSNBC’s NOW with Alex Wagner (4/30), CNN’s The Lead with Jake Tapper (5/2) and NPR’s On the Media (5/11), with a segment on MSNBC’s Morning Joe to be scheduled. His 11-market tour launched at Sixth & I on Wednesday (4/30, Washington, DC); Brazos Bookstore on (5/6, Houston); Walter Cronkite School of Journalism at ASU, with Changing Hands (5/7, Phoenix); Book Soup (5/10, West Hollywood); Kepler’s Bookstore (5/12, Menlo Park, CA); University Book Store (5/13, Seattle); Gaithersburg Book Festival (5/17); Top Coast Festival on (5/31, Minneapolis); Prairie Lights (6/6, Iowa City); and Printers Row Festival ( 6/7, Chicago).   Read an excerpt from This Town
The 2014 Guggenheim Fellowships, given on the basis of “impressive achievements in the past and exceptional promise for future accomplishment,” have been announced and 8 of the grants were awarded to Penguin Group (USA) authors: View the complete list of 2014 Guggenheim Fellowships here. Established in 1925 by former United States Senator John Simon Guggenheim and his wife, the Guggenheim Foundation has sought from its inception to “add to the educational, literary, artistic, and scientific power of this country, and also provide for the cause of better international understanding.” Often characterized as “mid-career awards,” Guggenheim Fellowships are intended for men and women who have already demonstrated exceptional capacity for productive scholarship or exceptional creative ability in the arts.
To celebrate the film adaptation of his Dutton/Plume novel, This is Where I Leave You, Jonathan Tropper is going back to where it all started – Book Expo America. That’s where Tropper launched this novel in 2009, so it’s only fitting that he would return as part of a star-studded panel at BEA about the film adaptation of  This is Where I Leave You, along with actress/writer Tina Fey, actor Jason Bateman, and director Shawn Levy.  The hour-long BookCon kick-off event will be moderated by Entertainment Weekly’s Anthony Breznican and take place on May 30 at the Javits Center’s Special Events Hall. Tickets will be available to BookCon and BEA attendees for an additional $10.  ReedPOP will also offer tickets as part of a BookCon VIP package, which will include a signed copy of This Is Where I Leave You and “First Access” seating to BookCon events.