Newsroom

In anticipation of the June 5 movie release of  The Fault in Our Stars, based on John Green’s #1 bestselling novel, 20th Century Fox launched a “Demand the Stars” tour last week with four events in Miami, FL; Cleveland, OH; Nashville, TN; and Dallas, TX. With crowds ranging from 2,000 to 5,000 in each market, the tour was a fantastic success.  Featuring  John Green and cast from The Fault in Our Stars film, each event included an exclusive 10-minute featurette with clips from the movie, cast interviews, and a behind-the-scenes peek at the filming. The clip was followed by a 30-minute Q&A with Green and actors Shailene Woodley, Ansel Elgort and Nat Wolff. The tour made the front page of The Cleveland Plain Dealer with one fan quoted as saying, “Mom, as long as I’m in the same room and breathing the same air as John Green, I don’t care.” Tumblr “meet and greets” after the event allowed select winners to get posters and books signed by John and the cast, as well as a photo opportunity. These more intimate gatherings allowed for moments such as this one in Dallas. The Nashville tour was featured in this week’s PW Daily and a red carpet at each stop ensured extensive local and national coverage. To get a sense of things from John Green’s perspective, watch his video here.