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On Monday, Carly Fiorina launched Rising to the Challenge, her second book with Sentinel, and a sequel to her 2006 New York Times bestseller Tough Choices, which came BEFORE Hard Choices – as Seth Meyers pointed out on Late Night on Tuesday.  Fiorina announced her candidacy for the Republican presidential nomination on Good Morning America and went on to discuss her book and political future on The Today Show with Kathy and Hoda, on FOX News with Megyn Kelly and on CNN with Erin Burnett, among other outlets.
From Beyonce to Elvis Duran, the Today show to Good Morning America, The New York Times to Marie Claire, everyone is talking about Celebra author Marco Borges and his new book The 22-Day Revolution Published last week, the book details Borges’s plan for healthy living—a program that pairs habit formation with plant-based eating.  The publicity campaign forThe 22-Day Revolution kicked off with coverage in magazines Marie ClaireWoman’s World, and First for Women, and a segment on NBC’s Today show that included a video message from Beyonce about her success on the 22 Day program.  Marco was also interviewed by two popular New York–based radio personalities, Angie Martinez and Elvis Duran. Attention for Marco and the book increased this week, after Beyonce’s stunning appearance at the Met Gala this past Monday.  Outlets like E!, London’s Daily Mail, and People.com credited her amazing physique to Marco and his diet.  Good Morning America ran a segment on Beyonce that highlighted the book and included an interview with Marco.  Still to come:  the lead segment on the May 13 episode of Dr. Oz, an appearance on The View (May 28), and a major feature story this weekend in the “Sunday Styles” section of The New York Times.

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Tuesday marked the release of the latest hilarious memoir by New York Times bestselling author Jen Lancaster, I Regret Nothing (New American Library Hardcover).  Jen started off the week with amazing  interviews on WGN Radio &WGN-TV, I Heart Radio, as well as features in Instyle, Popsugar, Daily Herald and blogs all over the country. In the book, Jen tackles all the things she wishes she’d done by now—in bucket list form! More than 70 fans showed up for her New York City event at The Barnes & Noble in Tribeca on Monday where she kicked off her tour sharing the stage with a henna tattoo artist for the challenge of “Get a Tattoo.”  Each event for the next two weeks features a specific challenge from Jen’s hilarious memoir ranging from “Eat More Italian” where The Bookmarke Shoppe in Brooklyn hosted a 70 person Italian dinner with an open bar, to “Learn a New Playlist” where University Books in Seattle will share Jen’s cardio blasting Spotify playlist.  Jen travels to other major markets including Boston, Kansas City, Dallas, each bookstore with its own challenge for her readers to live with #noregrets. Jen’s personal weight loss bucket list challenge was successful when she recently posted about losing 70 pounds, garnering more than 10K likes on Facebook, and inspiring readers all around the country. Jen has more media coming in with Sirius XM Radio, The Chicago Tribune,The Boston Globe and let’s not forget Jen’s run-in on social media with the Lilly Pulitzer/Target “Scandal of the Century” where USA Today and The Today Show mentioned her tweets! HennaWhat’s on your bucket list?
This week, actress, fashion designer, entrepreneur, and bestselling author La La Anthony launched her second book for Celebra, The Power Playbook, the follow-up to her #1 New York Times bestseller The Love Playbook, with a firestorm of amazing national media. Anthony appeared on ABC-TV’s “The View” as a guest co-host on Tuesday May 5, as well as on Huffington Post Live. She was interviewed on both Power 105′s “The Breakfast Club” and “Angie Martinez” in NYC, as well as FOX-TV’s “Good Day NY.”  On Tuesday evening, she appeared in conversation with Angie Martinez at Barns & Noble Union Square in front of a standing-room only crowd. Coming up, La La Anthony will appear on The Steve Harvey Show(May 8), VH1′s Big Morning Buzz (May 8), The Meredith Vieira Show (May 11), Dr. Oz (May 11), andThe Real (May 11). She also appeared on several shows at Sirius/XM, and shows “What’s In My Bag” on USWeekly.com. She will be signing at B&N’s Buckhead store in Atlanta on May 8 and B&N The Grove in Los Angeles on May 12.La-La
Sue Monk Kidd’s #1 New York Times bestseller and “American classic-to-be” (Dallas Morning News) THE INVENTION OF WINGS was released in Penguin paperback this week and copies are already flying off shelves. Sue kicked off her 10-city tour in Charleston, SC, where she participated in Sarah and Angelina Grimké Day, a city-wide celebration honoring the progressive 19th century Charlestonian sisters whose abolitionist activism was the impetus  at The Invention of Wings.  The festivities included an unveiling of the new Grimké historical marker, a Grimké Sisters historical walking tour and archival exhibit, and The Invention of Wings Grimke Historical Markerdiscussion and signing. Here Kidd is pictured with her husband Sandy (right) and a Grimké family descendent (left) in front of Charleston’s newly unveiled Grimké historical marker. Feature coverage on the book and Sue’s tour can be found in Charleston’s Post & Courier and City Paper, Savannah’s Morning News, and the Philadelphia Inquirer.
Hope: A Memoir of Survival in Cleveland, which went on sale from Viking last week, debuts at #1 on three New York Times nonfiction bestseller lists: topping the hardcover nonfiction, eBook nonfiction, and combined print & eBook nonfiction lists.  This outstanding bestseller performance was propelled by a terrific publicity campaign that included a ABC Primetime Special featuring co-authors Amanda Berry and Gina DeJesus in a one-hour interview with Robin Roberts (4/28), segments on ABC’s Good Morning America (4/27 and 4/28), World News Tonight with David Muir (4/27) and Nightline (4/27);  a Fresh Air interview  (4/29); and a segment on Fox News’ On the Record with Greta van Susteren (5/8).  Major print media coverage included a first serial in People (4/22); a USA Today interview (4/27); an Associated Press review (4/24); a Time.com  review (4/27) and an excerpt in the Washington Post (4/26). Author Events have included appearances by the co-authors at Barnes & Noble in Cleveland (5/1); an event at Sidwell Friends School, hosted by Politics & Prose, with Martha Raddatz moderating (5/4); and an appearance at the National Center for Missing and Exploited Children’s Hope Awards (5/5). This harrowing yet inspiring book chronicles two victims of the infamous Cleveland kidnapper Ariel Castro share the story of their abductions, their decade in captivity, and their dramatic escape.  Drawing upon their recollections and the diary kept by Berry, they describe a tale of unimaginable torment, and Pulitzer Prize–winning Washington Post reporters Mary Jordan and Kevin Sullivan interweave the events within Castro’s house with original reporting on efforts to find the missing girls.
The silver anniversary of John Sandford’s #1 New York Times-bestselling Prey series starring Lucas Davenport is feeling extra special this week as the 25th book in the series, Gathering Prey, debuts at #1 on three New York Times fiction bestseller lists: topping the hardcover fiction, eBook fiction, and combined print & eBook fiction lists.  The book is also #1 on this week’s USA Today bestseller list. John Sandford is on the cover of the current edition of Mystery Scene Magazine and this weekThe Huffington Post raved, “This is his freshest, most thrilling story ever. [Sandford] is a master of this game and Gathering Prey proves he still reigns supreme.”
The  2015 James Beard Foundation’s Book, Broadcast and Journalism Awards winners were announced last Friday (4/24) evening and award-winning chef/author Dan Barber won a 2015 James Beard Foundation Book Award in the Writing and Literature category for The Third Plate: Field Notes on the Future of Food.  Penguin Press published this title in hardcover in 2014 and Penguin Books published the paperback edition early last month. In his book, Barber discusses how, traditionally, Americans have dined on the “first plate,” a classic meal centered on meat with few vegetables. Thanks to the farm-to-table movement, many people have begun eating from the “second plate,” the new ideal of organic, grass-fed meats and local vegetables.  But neither model, Barber shows, supports the long-term productivity of the land. Indeed the inefficiency of these systems exacts a high cost on the land, and in the case of the “second plate,” on the price and accessibility of food.   Instead, Barber calls for a “third plate,” a new way of eating rooted in cooking with and celebrating the whole farm—an integrated system of vegetable, grain, and livestock production. Drawing on personal insight as well as the wisdom and experience of chefs and farmers from around the world, Barber proposes a new definition for ethical and delicious eating that inspires us to look at food and the land on which it grows in an entirely new way.
The Mystery Writers of America announced the 2015 Edgar Awards winners Wednesday night at its 69th gala banquet in New York.  Acclaimed Penguin author Chris Abani took home the Edgar Award for Best Paperback Original for his latest thriller, The Secret History of Las Vegas (Penguin Books, January 2014). Abani’s visceral and gritty novel explores the blurry line between good and evil through the story of a detective trying to solve a series of murders of Las Vegas’s homeless. The New York Times Book Review praised it, saying “In the end, what lifts the novel is its energy, the audacity of Abani’s imagination, and most of all the breadth of vision that supplies its moral context.” Abani has also previously won a Hurston/Wright Legacy Award and PEN Hemingway Book Prize, among other honors. He is known for his fiction, poetry, and work on humanitarian causes related to art and ethics. This is the third year in a row that Penguin Books had taken home an Edgar Award.  Congratulations all!
Avery’s The Plantpower Way: Whole Food Plant-Based Recipes and Guidance for the Whole Family had an ultra-exciting launch this week, which should come as no surprise considering that author Rich Roll is one of iTunes’ top ten health podcasters and a renowned Ultra-athlete. This week, Rich and his wife Julie Piatt (check them out here) expanded their already impressive vegan lifestyle community by sharing their stories and health secrets on over 30 podcasts like NoMeatAthlete and School of Greatness, through recipe features on Yahoo! Health and top vegan websites like Kris Carr’s Crazy Sexy Wellness and Veg Kitchen , and in interviews with LA Confidential  and NPR Southwest.  And the media attention doesn’t stop there – stay tuned next week for The Plantpower Way’s takeover of Yahoo! Health social media accounts, a KQED interview, features on the Joe Rogan podcast and Alicia Silverstone’s The Kind Life,  and much, much more. Grab a copy of this gorgeous book if you can – it is a beautiful gift!