A huge crowd turned out for Celebra’s launch event for Why Soccer Matters by international soccer superstar Pelé, who drew hundreds of fans to his April 1 appearance at the Fifth Avenue Barnes & Noble location in Manhattan.
Pelé will be a guest on The Daily Show with Jon Stewart tonight and has already been featured in Vanity Fair’s Proust Questionnaire.Interviews with the soccer icon are coming in Time’s 10 Questions feature, the Associated Press, a 2-page feature in the May issue ofEsquireThe Washington Post, The Los Angeles Times, Sports Illustrated, and a Town Hall presentation with Sirius-XM. Why Soccer Matters will also be featured in Paradewith an online excerpt in the April 6 issue.