Avery’s The Sell: The Secrets to Selling Anything to Anyone by Fredrik Eklund and Bruce Littlefield launched big this week, with Fredrik making stops at The Today Show (4/14), CNBC (4/14), Morning Joe (4/16), Nightline (4/16), and of course the premier of season four of Bravo’s Million Dollar Listing NY on Wednesday (4/15). Fredrik and The Sell were featured in the NY Daily News, People Magazine, Buzzfeed and more. His Instagram feed and #thesell hashtag are racking up the posts as the momentum spreads across the country. Fredrik’s tour continues over the weekend with stops in Rhode Island, Minneapolis, San Diego and Seattle. Still to come are appearances on Meredith Vieira’s daytime show, Inc. Magazinecoverage and watch MDLNY in June to see how The Sell is incorporated into the season.