Strong global publishing performance reflected by market share gains

New York, New York, July 26, 2010 ... Penguin Group, the international publishing company, today reported its results for the first half of 2010. On a headline basis, sales were up 9% to 493m and profit was up 110% to 44m, a record result. Excluding the impact of currency, underlying results were also very strong, with sales up 7% and profit up 56%. These results reflect a strong and consistent publishing performance across imprints and territories as well as the benefits of a series of organizational changes made within the UK businesses in 2009. They were achieved in a trading environment that remains very challenging. This record performance was reflected in market share gains in Penguin Group's three largest markets: the U.S. grew from 11.9% to 12.4%; the UK grew from 9.9% to 10.7%; and Australia grew from 12.3% to 13.1%. These results were part of a strong overall Pearson performance.

Penguin Group Chairman and Chief Executive John Makinson said: "These are remarkable results, achieved in markets that remain very challenging both financially and strategically. Penguin's record first half profits reflect a publishing performance that was of consistently high quality across territories, genres and formats. We are seeing real benefits from the reorganization of our UK businesses undertaken last year and from our decision to invest aggressively and early in digital content. The strength and depth of our publishing program give us confidence that this level of performance can be sustained in the second half of the year."

Penguin Group (USA) CEO David Shanks said: "In the U.S., over the past several years, Penguin Group (USA) has consistently delivered exceptionally strong results. Not only did we beat expectations for the first half of 2010, we gained market share once again. Our profits and sales were up and our margins improved, driven by strong performances across the businesses. Our frontlist business remained healthy, the overall backlist business grew and we achieved operational efficiencies Group-wide.

"We achieved more New York Times bestsellers than ever before at the half-year mark. eBook sales were three times higher than last year, and we implemented new digital partnerships and strategies. For the fourth time in six years, we won a Pulitzer Prize. We continued to yield excellent results from our successful imprint strategy. And the Young Readers division increased sales and accomplished new levels of literary success.

"Looking ahead, we are cautiously optimistic about the market in general and very excited about the strength and diversity of our Fall list as well our backlist and eBooks categories. We have new books coming from Tom Clancy, Patricia Cornwell, Ken Follett, Barbra Streisand, Terry McMillan, Ron Chernow, and Richelle Mead, author of the #1 bestselling Vampire Academy series."

In the First Half of 2010, Penguin Group (USA):

  • Led the Industry in Maximizing the Success of Multi-Million-Copy, #1 New York Times Bestselling Author Franchises Across All Formats
  • Tripled eBook Sales, with 11,000 eBooks Now Available
  • Won the 2010 Pulitzer Prize for History with The Penguin Press' Lords of Finance by Liaquat Ahamed
  • Achieved More New York Times Bestsellers Than Ever Before, and Led the Industry in Delivering the Most New York Times Hardcover Bestsellers from a Single Imprint and the Most New York Times Mass Market Bestsellers Overall
  • Continued to Yield Excellent Results from Its Successful Imprint Strategy
  • Dominated Hardcover and Paperback Bestseller Lists in the Paranormal Fiction Category
  • Introduced New Digital Initiatives with the Launch of an Interactive Web-Based Community for Readers, and the Third Annual Amazon Breakthrough Novel Award, the Only Contest of Its Kind in the Industry, Which Debuted a New Young Adult Category
  • The Young Readers Group Achieved Significant Growth, Accomplished New Levels of Literary Success, and Expanded a Popular Trade Paperback Series into the Hardcover Market
  • Generated Widespread National Attention for the Penguin Brand, as Part of Penguin Books' 75th Anniversary Celebration
  • Continued to Achieve Double-Digit Growth in Both Audio and International Sales
  • Continued to Invest in a Greener Future with the Penguin Group Global Walk, Electronic Workflow and Environmental Partnerships

1. Led the Industry in Maximizing the Success of Multi-Million-Copy, #1 New York Times Bestselling Author Franchises Across All Formats

Penguin Group (USA)'s multi-million selling authors, including Michael Pollan, Nora Roberts, Kathryn Stockett and Charlaine Harris, and continued to achieve tremendous success across multiple formats.

Michael Pollan achieved four New York Times bestsellers in one week (January 31), with Food Rules (Penguin) #1 on the paperback advice, how-to, and miscellaneous list (more than 721,000 copies in print through ten printings); In Defense of Food (Penguin) #1 on The New York Times trade paperback bestseller list (more than 441,000 copies in print through eight printings); The Omnivore's Dilemma (Penguin) #1 on the New York Times trade paperback bestseller list (a New York Times bestseller for more than two and a half years, with nearly 1.1 million copies in print, through sixteen printings); and The Omnivore's Dilemma for Kids (Dial Books for Young Readers), on the children's picture book list. Pollan was also featured in the Thinkers section of Time magazine's annual Time 100 issue, which acknowledges the people that Time's editors feel most affect the world. Time states that Pollan "thinks about the ethical bonds that connect our bodies, farms and food. In so doing, he has become an example to the rest of us."

Nora Roberts achieved seven New York Times bestsellers, including three #1 New York Times bestsellers, across all formats, in the first half of the year. Roberts' Savor the Moment debuted at #1 on the trade paperback fiction list and represents the third book in her Bride Quartet, her first trade paperback original series. There are more than 3 million copies in print of the first three books in the series, with the fourth book, Happy Ever After, to be published by Berkley on November 2. Roberts' newest hardcover, The Search, was published by G. P. Putnam's Sons on July 7 and debuted at #1 on the New York Times hardcover fiction bestseller list.

The Help by Kathryn Stockett, a #1 New York Times bestseller and USA Today's 2009 Book of the Year, continued its tremendous sales velocity in the first half of this year. The Help (Amy Einhorn Books/ G. P. Putnam's Sons) has now been on the New York Times hardcover fiction bestseller list for 68 weeks and received the 2010 Indies Choice Book Award for Adult Debut at this year's Book Expo America.

Charlaine Harris' Dead in the Family (Ace) debuted at # 1 on the New York Times hardcover fiction bestseller list (800,000 copies shipped) and is the tenth book in her phenomenally popular Sookie Stackhouse series, with more than 16.7 million copies of the titles shipped to date.

2. Tripled eBook Sales, with 11,000 eBooks Now Available

  • Penguin Group (USA) eBook sales were three times higher, year over year, in the first half of 2010, with 11,000 titles available at the half-year mark.
  • Among Penguin Group (USA)'s bestselling eBook titles so far in 2010 were Caught by Harlan Coben, The Help by Kathryn Stockett, and Eat, Pray, Love by Elizabeth Gilbert.
  • Penguin Group partnered with Apple on the launch of their iBookstore and iPad in April, with the iPad featuring Winnie-the-Pooh by A.A. Milne, published by Penguin Young Readers Group, the first and only book preloaded onto the device. As the digital market has evolved, Penguin has supported all eReading devices in order to bring books to readers in whatever format they prefer.

Looking ahead, the company continues to use new technology to offer readers a rich and immersive way to experience books:

On July 20, Penguin Group (USA) launched a groundbreaking Amplified Edition of Ken Follett's international bestselling novel The Pillars of the Earth in partnership with Starz, LLC, showcasing striking video clips, beautiful art, and original music from the Starz Originals eight-hour television event based on the book. The Amplified Edition hit #1 in the book section of the app store on Apple's iTunes and offers users a rich and immersive way to read, watch and listen to Follett's story. Unique and exclusive features and content include an interactive Character Tree, which allows readers to learn more about selected characters and their corresponding relationships, yet prevents plot spoilers; contextual video footage and still images, carefully blended into the Amplified Edition from the corresponding section of the Starz series; Ken Follett's own multimedia diary, which is the author's on-set impressions of the process of bringing his novel from page to screen; and other behind-the-scenes insights into the making of the series.

3. Won the 2010 Pulitzer Prize for History with The Penguin Press's Lords of Finance by Liaquat Ahamed

  • Lords of Finance: The Bankers Who Broke the World by Liaquat Ahamed, edited by Ann Godoff, President and Publisher of The Penguin Press, won the Pulitzer Prize "for a distinguished and appropriately documented book on the history of the United States." Lords of Finance was a New York Times bestseller in hardcover and paperback, published by The Penguin Press in hardcover in January 2009 and by Penguin Books in paperback in December 2009. The book was also the winner of the Financial Times and Goldman Sachs Business Book of the Year Award.
  • Other recent Penguin Group (USA) Pulitzer Prize winners include: The Brief Wondrous Life of Oscar Wao by Junot Díaz (Riverhead Books, 2008) and March by Geraldine Brooks (Viking/Penguin, 2006)—both in the Fiction category—and Ghost Wars by Steve Coll (The Penguin Press/Penguin, 2005) in the General Nonfiction category.

4. Achieved More New York Times Bestsellers Than Ever Before, and Led the Industry in Delivering the Most New York Times Hardcover Bestsellers from a Single Imprint and the Most New York Times Mass Market Bestsellers Overall

  • Penguin Group (USA) achieved more first-half New York Times bestsellers than ever before with a house-record total of 150 (up 11 titles over last year's half-year total).
  • G. P. Putnam's Sons, the industry leader in #1 New York Times hardcover bestsellers, once again delivered more New York Times hardcover bestsellers than any other imprint, with 20 bestsellers in the first half. Putnam has been the industry's #1 New York Times-bestselling hardcover imprint for more than two decades.
  • Penguin Group (USA)'s Berkley/NAL Group published an industry-best 47 New York Times mass market bestsellers in the first half of 2010, including new titles from such bestselling authors as Nora Roberts, Charlaine Harris, Christine Feehan, John Sandford and Harlan Coben.

5. Continued to Yield Excellent Results from Its Successful Imprint Strategy

Penguin Group (USA)'s imprint strategy continued to yield excellent results in 2010.

  • Sentinel, a dedicated conservative imprint publishing right-of-center books on politics, history, religion, international relations, and other topics, achieved its first #1 New York Times bestseller with A Patriot's History of the United States by Larry Schweikart and Michael Allen. The book, in which America's discovery, founding, and development are reexamined with an appreciation for the elements of public virtue, personal liberty, and private property that make this nation uniquely successful, spent twelve weeks on the New York Times paperback nonfiction list.
  • Celebra, Penguin's first imprint to exclusively publish mainstream Hispanic personalities, achieved its first two New York Times bestsellers since the imprint's launch in 2008 in the first half of 2010. Extra Lean by Mario Lopez appeared on the advice, how-to and miscellaneous list, while Chords of Strength by "American Idol" favorite David Archuleta landed on the hardcover nonfiction list.

6. Dominated Both Hardcover and Paperback Bestseller Lists in the Paranormal Fiction Category

Penguin Group (USA) achieved new levels of success in the paranormal category, which the company pioneered, and continued to build on its industry-leading position.

  • Charlaine Harris added to the phenomenal success of her Stookie Stackhouse series, with a new #1 New York Times hardcover bestseller, Dead in the Family (Ace). More than 16.7 million copies of the ten books in the series have shipped to date.
  • Christine Feehan's Wild Fire (Jove) debuted at #1 on the New York Times mass market fiction bestseller list in May, representing Feehan's second #1 New York Times bestseller this year. In January, the eighth novel in her GhostWalker series, Street Game (Jove), debuted at #1 on the mass market bestseller list, with more than 523,400 copies in print. All four of Feehan's 2009 Berkley titles, each representing one of her four different series, debuted at #1 on the New York Times mass market fiction list.
  • Patricia Briggs' Silver Borne, the fifth Ace book in the Mercy Thompson series, debuted at #1 on the New York Times hardcover fiction list for the week of April 18. Silver Borne is her second title to be published as a hardcover and the first to reach the top bestseller spot.
  • Jim Butcher's Changes, the twelfth NAL book in the Dresden Files series, debuted at #1 on the New York Times hardcover fiction list for the week of April 25. Changes is the second #1 New York Times hardcover bestseller for Butcher. Both he and Briggs began their careers as bestselling mass market authors for Penguin Group (USA) before building on this success with chart-topping hardcover bestsellers.
  • J.R. Ward's Lover Mine (NAL) debuted at #2 on the New York Times hardcover fiction bestseller list.
  • Laurell K. Hamilton's Bullet (Berkley) also debuted at #2 on The New York Times hardcover fiction bestseller list.

7. Introduced New Digital Initiatives with the Launch of an Interactive Web-Based Community for Readers, and the Third Annual Amazon Breakthrough Novel Award, the Only Contest of Its Kind, Which Debuted a New Young Adult Category

Penguin Group (USA) continued to capitalize on new technology in order to connect readers with their favorite authors online.

  • Penguin Group (USA) launched a new section of its website called Penguin Community, which allows readers to create a profile and share with other readers what books they like and want to read. With this new online community, members are able to do such things as: upload a picture and customize their profile to reflect their personal literary tastes; become a "fan" of various books and authors, link up with other readers who have similar interests; and comment on different discussions about selected books and authors. By participating in discussions and being active in the Penguin Community, members are able to earn points that can be redeemed for discounts on the PGI site.
  • Penguin Group (USA) has increased its website traffic to more than 2.3 million unique visitors, from January through June 2010, and the number of monthly unique visitors has grown 30%, year over year. A recent article in The Huffington Post examined publishers' corporate social networking strategies and noted that "Penguin has the most Facebook fans of any of the publishers we've looked at—over 20,000 currently."
  • The Video and Radio Network, formerly known as From the Publisher's Office, Penguin Group (USA)'s online network, with three channels featuring nine series of book-related programming for adults, young adults, and children, continues to be a very popular destination, with more than 516,300 views since its launch in June 2009. Content is updated regularly on such programs as "Project Paranormal," "Penguin Storytime with Liz Shanks," and "Penguin Classics On-Air," which, along with "Business Beat," airs on Sirius XM Radio (channel #117) twice weekly.
  • Penguin Group (USA) launched the third annual Amazon Breakthrough Novel Award competition, and this year introduced a young adult category, in addition to the general fiction category. The contest drew thousands of entrants, representing all 50 U.S. states and 22 countries around the world. The winners, selected by customers, were announced June 14. Each one received a publishing contract from Penguin Group (USA) that includes a $15,000 advance. Patricia McArdle was the winner in the General Fiction category for her novel Farishta, which will be published by Riverhead Books. Amy Ackley was the winner in the Young Adult Fiction category for her novel Sign Language, which will be published by Viking Children's Books. James King, author of Bill Warrington's Last Chance, was the winner of 2009's contest, with his book to be published by Viking in August 2010. Penguin Group (USA) has published, or will be publishing, 13 titles by Breakthrough Novel Award contestants.

8. The Young Readers Group Achieved Significant Growth, Accomplished New Levels of Literary Success, and Expanded a Popular Trade Paperback Series into the Hardcover Market

Penguin Young Readers Group achieved significant sales growth in the first half of the year, led by #1 bestselling books from John Grisham, Richelle Mead and Jan Brett. The group increased its half-year total of New York Times bestselling titles by nine, year over year, with 27 books hitting the lists.

  • John Grisham, the #1 international bestselling author, introduced his first-ever children's book series, with the first title, Theodore Boone: Kid Lawyer (Dutton Children's Books), debuting at #1 on The New York Times chapter book bestseller list, with a first printing of 1 million copies. The novel follows the adventures of a thirteen-year-old, amateur attorney who unwittingly becomes involved in a high-profile murder trial. A stellar national publicity and marketing campaign included Grisham's appearance on NBC's "Today Show" and NPR's "All Things Considered," a feature interview in USA Today, and reviews in the New York Times, Wall Street Journal, Los Angeles Times and Washington Post, among many other publications.
  • Richelle Mead's Spirit Bound, Book Five in her Vampire Academy series, simultaneously debuted at #1 on the USA Today and Wall Street Journal bestseller lists, and the New York Times children's series bestseller list, a first for both the author and for Penguin Young Readers Group. She ousted all competitors across all genres and formats to claim the #1 spot on the USA Today list. Mead has captivated millions of young readers across the nation. Currently, the five-book series has 3.5 million copies in print, with Last Sacrifice, Book Six in the series, to be published in hardcover by Razorbill in December.

9. Generated Widespread National Attention for the Penguin Brand, as Part of Penguin Books' 75th Anniversary Celebration

Penguin Books, the prestigious Penguin Group paperback imprint, is celebrating its 75th anniversary in 2010, and has generated widespread national attention for the Penguin brand. The year-long celebration features high-profile campaigns and special publishing, including:

  • Penguin Books and Bravo Television Network Team Up to Feature Penguin Classics in Popular Series. The entire third episode of Bravo TV's newest creative series, "Work of Art: The Next Great Artist," was devoted to Penguin Classics, where the series' twelve remaining contestants were challenged to design the cover for a Penguin Classics book. The winning design, a new version of H.G. Wells' The Time Machine, was unveiled during the show, and made available in bookstores nationally the following day. "Work of Art" assembles fourteen of the art world's most talented, up-and-coming artists in New York where they compete for a solo show at the prestigious Brooklyn Museum and a cash prize of $100,000. In each of the show's ten episodes the contestants are faced with the challenge of creating unique pieces in a variety of mediums such as paint, sculpture, photography, collage and industrial design.
  • Penguin Mini-Cooper, painted "Penguin Orange," with the Penguin logo on the doors, hood and roof, was parked in the Javits Center Crystal Palace foyer during Book Expo America 2010 and garnered a great deal of media and bookseller attention, acknowledging 75 years of Penguin. The "anniversary-mobile" is currently on a national road trip, displayed at author/retailer Penguin 75 events, featuring New York Times bestselling Penguin authors, such as Sue Monk Kidd, Michael Pollan, Nathaniel Philbrick and Garrison Keillor. After September, the car will be auctioned online, with proceeds benefiting The New York Public Library.
  • The Penguin Ink Series, featuring six Classic Penguins with art by some of the most prominent tattoo and poster artists of our day.
  • Penguin 75, a beautifully illustrated collection of some of the best covers from Penguin Books in the U.S., accompanied by comments from authors, designers and artists.

10. Continued to Achieve Double-Digit Growth in Both Audio and International Sales

  • Penguin Audio achieved double-digit sales growth, year over year, compared with the first half of 2009.
  • Top bestselling audio books so far in 2010 include The Help by Kathryn Stockett, which won two 2010 Audie Awards; Theodore Boone: Kid Lawyer by John Grisham; and Drive by Daniel Pink.
  • International Sales continued its run of double digit growth, selling books, in print and eBook formats, in more than 100 countries around the world.

11. Continued to Invest in a Greener Future with the Penguin Group Global Walk, Electronic Workflow and Environmental Partnerships

In the first half of 2010, Penguin Group (USA) and its Penguin Green Team have continued to work to reduce our carbon footprint. The company's focus moved beyond facilities to the entire supply chain—and will continue to do so throughout 2010 and 2011.

  • A team of 1,000 Penguin Group employees from offices around the world participated in the Penguin Global Walk on June 4, 2010, in support of World Environment Day, helping to raise money for several environmental initiatives, including the Nature Conservancy's Plant a Billion Trees Campaign. So far, more than 5.5 million trees have been planted in Brazil's Atlantic Forest.
  • Nearly 100% of the paper purchased by PGI is certified through one of the following programs: SFI (Sustainable Forestry Initiative); FSC (Forest Stewardship Council); PEFC (Programme for the Endorsement of Forest Certification); CSA (Canadian Standards Association); FSC-CW (FSC Controlled Wood Standard).
  • PGI's Electronic Workflow editorial process continues to reduce paper and toner use, lowering both costs and energy emissions.

12. Looking Ahead

From #1 New York Times-bestselling and National Book Award-winning authors to international stars, the prestigious range of titles Penguin Group (USA) is publishing in the second half of 2010 is very impressive.


Tom Clancy, Dead or Alive (Putnam, December)
Tom Clancy, #1 international bestselling author, bestselling videogame presenter, and one of the preeminent and most prescient storytellers of our time, has written a modern-day techno-thriller like nothing he has written before. For the first time ever, Clancy brings together twenty-six years of unforgettable characters, including Jack Ryan, Jack Ryan Jr., John Clark, Ding Chavez, and Mary Pat Foley, to jointly face their greatest challenge yet: modern-day terrorism. Clancy's new novel was written in collaboration with U.S. Navy veteran Grant Blackwood.

Patricia Cornwell, Port Mortuary (Putnam, November)
In the eighteenth Kay Scarpetta novel from the world's #1 bestselling crime writer, a treacherous path from Scarpetta's past merges with the high-tech highway she now finds herself on, as Scarpetta is confronted with a case that could shut down her new facility and ruin her personally and professionally.

Ken Follett, Fall of Giants (Dutton, September)
A Fall of Giants is the magnificent new historical epic from the #1 international bestselling author Ken Follett. The first novel in the Century Trilogy, it follows the fates of five interrelated families—American, German, Russian, English, and Welsh.

Terry McMillan, Getting to Happy (Viking, September)
From the #1 New York Times-bestselling author, the sequel to her groundbreaking novel, and hit movie, Waiting to Exhale. This exuberant return of the unforgettable heroines Savannah, Gloria, Bernadine, and Robin finds them facing middle age, and reclaiming their dreams.

Nora Roberts, The Search (Putnam, July)
The #1 New York Times-bestselling author presents a riveting novel of romantic suspense in which a canine search-and-rescue volunteer fights danger. With her latest novel, Roberts once again proves why The New Yorker recently described her as "America's favorite writer."

Clive Cussler and Dirk Cussler, Crescent Dawn (Putnam, November)
The new Dirk Pitt adventure from the #1 New York Times-bestselling authors. NUMA director Dirk Pitt and his children investigate the connection among explosive events in A.D. 327, 1916, and the present day.

Jan Karon, In the Company of Others: A Father Tim Novel (Viking, October)
This second novel in the bestselling Father Tim series from the award-winning, New York Times bestselling author, is a stirring page turner set in Ireland.

John le Carré, Our Kind of Traitor (Viking, October)
The master of spy fiction returns with a taut and suspenseful tale of dirty money and dirtier politics, about a couple who finds themselves pawns in a deadly endgame, its outcome to be determined by the victor of the British Secret Service's ruthless internecine battles.

Daniel Silva, The Rembrandt Affair (Putnam, July)
The sweeping and spellbinding thriller from the #1 New York Times bestselling author is Silva's most extraordinary novel to date—a tale of greed, passion, and murder spanning more than half a century, centered on an object of haunting beauty.

Christine Feehan, Dark Peril (Berkley, August)
The follow-up to last year's #1 New York Times-bestselling Dark Slayer. In the latest in the Dark series, about the Carpathians, an ancient race of shapeshifters and vampires, Feehan brings together two warriors who have lived their lives alone, but at the end of time find each other.


Barbra Streisand, My Passion for Design (Viking, November)
In her first book, Streisand reveals another aspect of her talent: the taste and style that have inspired her beautiful homes and collections. My Passion for Design is a rare and intimate private tour into the world of one of our most beloved stars. Lavishly illustrated with four-color photographs—many Streisand's own—and drawings.

Ron Chernow, Washington (The Penguin Press, October)
From National Book Award winner Ron Chernow, a landmark biography of George Washington. With a dramatic sweep worthy of its giant subject, this is a magisterial work from one of our most elegant storytellers.

Ingrid Betancourt, Even Silence Has an End: My Six Years of Captivity in the Colombian Jungle (The Penguin Press, September)
Former Colombian presidential candidate and anti-corruption activist Ingrid Betancourt tells the story of her captivity in the Colombian jungle at the hands of the FARC, sharing powerful teachings of resilience, resistance, and faith.

Bethany McLean and Joe Nocera, All the Devils Are Here (Portfolio, November)
The hidden history of two decades of collective folly that led to the financial crisis, by a team of A-list journalists from Vanity Fair (McLean) and The New York Times (Nocera). It reveals why the conventional wisdom about the crisis is incomplete or misleading. McLean is best known as a coauthor of the definitive book about Enron, The Smartest Guys in the Room.

Lewis Black, I'm Dreaming of a Black Christmas (Riverhead Books, November)
A ferociously funny book about his least favorite holiday, Christmas, from the uproarious and perpetually apoplectic New York Times-bestselling author of Me of Little Faith, stand-up comedian, actor, playwright, and Daily Show regular. All new and sure to delight fans old and new, I'm Dreaming of a Black Christmas is an instant holiday classic: funny, razor-sharp, insightful and quintessential Lewis Black.

Maria Bartiromo, The Weekend That Changed Wall Street (Portfolio, September)
America's most famous business reporter gives her unique perspective on the white-knuckle weekend that brought the financial world to its knees in September 2008. Writing with both authority and dramatic flair, Bartiromo's narrative will make news with fresh details.

Young Readers

Richelle Mead, Last Sacrifice: Book Six (Razorbill, December)
The sixth and final installment in the bestselling Vampire Academy series, which currently has 3.5 million copies in print.

Mike Lupica, Hero (Philomel, November)
In a departure from his New York Times-bestselling sports novels, Lupica delivers a compelling adventure about a boy who develops extraordinary powers after his father is killed during a top-secret mission.

Jan Brett, The Three Dassies (Putnam Books for Young Readers, September)
#1 New York Times-bestselling author Jan Brett sets her unique version of the story of the Three Little Pigs in southern Africa.

Ingrid Law, Scumble (Dial Books for Young Readers, August)
The sequel to the Newbery Honor-winning and New York Times-bestselling Savvy.

John Flanagan, Ranger's Apprentice #9: Halt's Peril (Philomel, October)
The ninth book in John Flanagan's bestselling medieval adventure series about a small, lively fifteen-year-old, who is rejected for training as a warrior-knight, and apprenticed instead to the Ranger Corps—a mysterious group who act as the King's eyes and ears throughout a mythical world.

Anna Dewdney, Llama Llama Holiday Drama (Viking Children's Books, October)
The newest addition to the New York Times-bestselling Llama Llama series, set around the Christmas season.

13. Penguin Group Worldwide

Around the globe, Penguin Group delivered a very strong performance in its major markets, including the UK, where Penguin had 27 top ten bestsellers and six #1 bestsellers, including Jane Green's Girl Friday, Clive Cussler's The Spy, Jamie Oliver's Jamie Does, which was the UK industry's best-selling nonfiction title in the first half, and Rupert Isaacson's The Horse Boy in paperback. The Penguin UK Children's division also had a stellar first half, increasing its market share from 10.8% to 13.3%. In its 70th anniversary year, Puffin sales grew by 35% driven by phenomenal sales for the Percy Jackson and Wimpy Kid series, while Ladybird grew by 16%.

In spite of continuing tough conditions in illustrated reference publishing, DK made a very strong start to 2010, outperforming the market in both the UK and the U.S. DK's partnership with Lego has been particularly successful. The Lego Star Wars Visual Dictionary has spent the whole of 2010 on The New York Times bestseller list with 11 weeks at #1. In the UK, DK had a #1 hit with The Masterchef Cookbook, its top adult title worldwide in the first six months of 2010.

Looking ahead, next month Penguin will launch its world-famous Penguin Classics in Portuguese in Brazil through a partnership with Companhia das Letras, one of the most prestigious publishing houses in Brazil, and in September the Allen Lane imprint will launch in Canada.


Penguin Group (, one of the world's largest English-language trade book publishers, has established divisions and key market positions in the United States, the United Kingdom, Australia, Canada, India, China, South Africa, New Zealand, and Ireland. The Penguin Group is part of Pearson plc, the international media company.


Marilyn Ducksworth

David Zimmer