PENGUIN ANNOUNCES HALF-YEAR RESULTS
New York, New York, July 29, 2011... Penguin, the international publishing company, today announced its results for the first half of 2011. The company has made a strong and competitive start to the year in spite of major retail disruption in its key markets. Sales were level in underlying terms at £457m against 2010. Profit performance was particularly impressive, showing underlying growth of 13 percent to £42m, the result of an increased emphasis on product and channel profitability, the widespread adoption of digital technologies, and the continuing benefit of a restructuring program undertaken in 2009.
Global highlights for the first half included:
- The US business performed solidly and continued to lead Penguin in its adaptation to dramatic industry shifts through its successful eBook program, the development of new digital platforms and by pursuing new sources of revenue to mitigate challenges faced by physical retailing and, in particular, the disruption caused by the failure of Borders, the country's second largest retailer. Penguin US published a record 157 bestsellers, continued its investment in digital, and more than doubled its eBook sales. Penguin US also won a Pulitzer Prize, increased its market share in the children's division as well as in hardcover fiction, and celebrated the 65th anniversary of Penguin Classics, which continues throughout 2011.
- Penguin gained market share in the UK and Australia. In the UK, Penguin published 46 bestsellers, and its children's division dominated the bestseller charts with its phenomenally successful Wimpy Kid series.
- DK thrived in the first half, growing worldwide sales and building on a highly successful 2010. Its licensing business showed vigorous recovery in markets such as Brazil, Japan, China, and Central and Eastern Europe. In the UK, DK continued to outperform a tough market, growing adult sales by 5 percent in a market that was down and children's sales by 34 percent in a market that was down 6 percent.
These results were part of Pearson's half-year announcement. For the Pearson press release click here.
Penguin Chairman and CEO John Makinson said, "The past six months have represented a watershed for book publishers and book retailers alike. The rapid penetration of digital devices and content, coupled with the severe pressure on physical booksellers, have presented the whole industry with unprecedented challenges. I am delighted that, thanks to the quality of its publishing, Penguin has been able to maintain its sales and further strengthen its margins during these turbulent times."
Penguin Group (USA) CEO David Shanks said, "Penguin US delivered a solid performance in the first half of 2011. We began the year with a string of national bestsellers, despite uncertainty in the retail market and the modest pace of consumer spending. We achieved a record 157 bestsellers by the half-year mark. We won a Pulitzer Prize for the second year in a row—our fifth Pulitzer in seven years. We increased our market share in the children's division, as well as in hardcover fiction. We made significant strides in our eBook business, as our eBook revenue more than doubled, and we successfully launched new digital platforms. We introduced two new imprints and continued to maximize brand names and discover new writers.
"As we look ahead, our plan is to continue our eExperimentation, expand into new channels with physical books, and build on our market-leading positions across the Group. Despite some adjustments in the supply chain, including Borders, Penguin US expects to perform in line with the industry in the second half."
Achieved growth in wide-ranging areas in the US:
- Penguin Group (USA) continues to lead the way for the Group in adapting to the demands of a marketplace in transition. In the first-half, the strength of its publishing programs was reflected in its bestseller results across the Group. PGI led the industry with the most #1 hardcover fiction bestsellers, Berkley/NAL led with the most mass market bestsellers, and once again Putnam was the industry's leading hardcover imprint in bestsellers.
- In the US, eBook revenues more than doubled, with three authors (Charlaine Harris, Nora Roberts, and Kathryn Stockett) having each sold over one million copies across all accounts. While eBooks remain the chief focus of its digital strategy, successful eExperimentation continues with bestselling eSpecials and the launch of Book Country, a community of writers helping writers.
- Penguin US introduced two new imprints: C.A. Press (a Spanish-language imprint) and David Rosenthal's Blue Rider Press. Its core imprints published outstanding lists around the Group. And as always, the company remains committed to content: maximizing brand names, discovering new writers, and contributing to the national conversation.
I. 2011 First-Half Performance Highlights:
1. Penguin Group (USA) Led the Industry with the Most #1 Hardcover Fiction Bestsellers
Penguin Group (USA) had more New York Times bestsellers than ever at the half-year mark, with 157, leading the industry with the most #1 hardcover fiction bestsellers.
2. Berkley/NAL Led the Industry with the Most Mass Market Bestsellers
Berkley/NAL continued to be the #1 mass market publisher in the industry, with 43 New York Times mass market bestsellers in the first half.
3. G. P. Putnam's Sons Was the Industry's Leading Hardcover Imprint in Bestsellers
G. P. Putnam's Sons had an industry-leading 22 New York Times hardcover bestsellers, more than any individual hardcover imprint at the half-year mark and ahead of last year's record pace.
4. Won the Pulitzer Prize and Other Awards
Penguin Group (USA) books and authors were recognized with a number of prestigious awards in the first half of 2011:
Won the 2011 Pulitzer Prize for Biography: Washington: A Life by Ron Chernow (The Penguin Press)
- Won the Los Angeles Times/Art Seidenbaum Award for First Fiction: House of Tomorrow by Peter Bognanni (Amy Einhorn Books/Putnam, Berkley)
Won the French-American Foundation and the Florence Gould Foundation Translation Prize: Lydia Davis, for her translation of Gustave Flaubert's Madame Bovary (Viking/Penguin)
Won the NAACP Image Award for Outstanding Literary Work–Fiction: Terry McMillan, Getting to Happy (Viking/NAL)
- Won the 2011 James Beard Foundation Book Award: Four Fish by Paul Greenberg (The Penguin Press)
- Received the Grand Master Lifetime Achievement Award from the Mystery Writers of America (MWA) at the 2011 Edgar Awards: G. P. Putnam's Sons author Sara Paretsky
- Received the Laura Ingalls Wilder Award from the American Library Association: Tomie dePaola, for the Penguin Young Readers author's substantial and lasting contribution to literature for children
- Won the New-York Historical Society American History Book Prize: Washington: A Life by Ron Chernow (The Penguin Press)
- Won the New York Public Library's 2011 Helen Bernstein Award for Excellence in Journalism: The Watchers by Shane Harris (The Penguin Press)
- Won the Kennedy Center/Stephen Sondheim Inspirational Teacher Award: Rafe Esquith, the bestselling Viking/Penguin author of Teach Like Your Hair's On Fire and Lighting Their Fires
- Won the Agatha Award for Best First Novel: The Long Quiche Goodbye by Avery Aames (Berkley Prime Crime)
- Won the Crime Writers Association John Creasy (New Blood) Dagger Award: Good Neighbors by Ryan David Jahn (Penguin)
- Won the 2011 Ezra Jack Keats New Illustrator Award: Bunny Days, illustrated by Tao Nyeu (Dial Books for Young Readers)
- Won the Quality Paperback Book Club New Voices Award: The Solitude of Prime Numbers by Paolo Giordano (Viking/Penguin)
- Won la médaille de Vermeil de la Ville de Paris, also known as The French Medal of Honor: Dutton bestselling author Harlan Coben
- Won an Audie Award for Solo Narration–Male: Zorgamazoo by Robert Paul Weston, read by Alan Cumming (Penguin Audio)
- Won a Books for a Better Life Award: Back to Life After a Heart Crisis by Marc Wallack, M.D., and Jamie Colby (Avery)
5. eBook Revenues More Than Doubled
- eBook sales more than doubled in the US.
- Kathryn Stockett joins Nora Roberts and Charlaine Harris, who have each now passed a million eBook units sold across all accounts.
6. eExperimentation Continued
Penguin has been successfully experimenting with digital product, platforms, and process. We are building apps for Apple and Android, enhanced eBooks for numerous platforms, subscription-based products that are platform agnostic, and short-form and digital first products that tie into publications in our traditional product lines. Categories of focus are history, creativity, cult favorites, and children's titles. Editors and authors are heavily involved in the conceptualization, design, development, and publicizing of each product, and providing new value to readers is always at the heart of our experimentation in the nascent market for specialized digital book products.
- Penguin launched Jack Kerouac's On the Road (A Penguin Books Amplified Edition), which reached #2 in the book charts in Apple's App Store. Continuing Penguin's tradition of combining editorial excellence and digital innovation, the app engages readers with inventive and interactive elements, such as exclusive content from the Viking archives, and an interactive road map of Kerouac's travels, and much more. The app earned high praise from many national and international news outlets, including The Wall Street Journal, The New York Times, The Los Angeles Times, the BBC, The Guardian, and The Daily, which said, "Penguin one-ups the e-reading competition."
- G. P. Putnam's Sons partnered with NBC News on Berlin 1961 Amplified: Kennedy, Khrushchev, and the Most Dangerous Place on Earth (Enhanced Edition), by veteran journalist and author Frederick Kempe. The amplified eBook features rare video footage from one of the most crucial and dangerous crises of the Cold War: the US–Soviet confrontation in Berlin fifty years ago. Other special features include an exclusive timeline and "cast of characters," as well as an original video introduction by NBC News Special Correspondent Tom Brokaw.
- The D-DAY Amplified (Enhanced Edition) (Penguin), by acclaimed historian and author Antony Beevor, brings this awarding-winning Viking/Penguin book to life with rare newsreel footage from the NBC News Archive (some shot in color), an explanatory table of military ranks, and a video introduction by David Gregory of Meet the Press. Emily Murdock-Baker of Penguin Books, editorial director of the edition, wrote an Op-Ed that was published by USa Today, reminding readers "It's important to remember the often overlooked contribution of the filmmakers who risked their lives to make a lasting record of the war."
- Full of engaging content, Of Mice and Men Amplified (Enhanced Edition) (Penguin) allows the reader to delve into one of Steinbeck's most beloved novels as never before. Features include an exclusive audio interview with award-winning actor James Earl Jones on his stage performances in Of Mice and Men; a Q & A with renowned composer and librettist Carlisle Floyd on Of Mice and Men as an American classic opera; a video slideshow of historic 1930s Dust Bowl images by American documentary photographer Dorothea Lange; and an introduction and suggested further reading by Susan Shillinglaw, director of the Center for Steinbeck Studies at San Jose State University.
Special Marketing Apps
- Penguin Classics: a Complete Annotated iPhone/iTouch App uses the beloved Penguin Classics catalog—all 1,300 titles—to allow users to create and share booklists of what they have read or want to read, access Top Ten lists, take quizzes to test their Classics knowledge, choose their next read with the Urban Spoon–inspired recommendation engine, and much more. The free app received raves from The New York Times, Fast Company, and other major media outlets, as well as tech bloggers and writers.
- Penguin Young Readers' Shark Wars iPhone/iTouch App coincided with the launch of the first book in the Shark Wars series by E. J. Altbacker. The free, six-level game app allows players to immerse themselves in the underwater adventures of the rival shark clans who fight for survival in the Big Blue.
- To coincide with the publication of Anthony Horowitz's final Alex Rider adventure, Scorpia Rising, Penguin Young Readers Group launched the Alex Rider Ultimate Gadget app, a free app designed to transform your iPhone or iPod Touch into the ultimate MI6 covert weapon.
- Penguin eSpecials, short works in digital form by well-known authors, from Ahmed Rashid and Alan Greenspan to Nick Hornby, J. R. Ward, and C. J. Box, tripled in size so far in 2011 and achieved its first New York Times bestseller with The Great Stagnation by Tyler Cowen, whom The Wall Street Journal said "may turn out to be this decade's Thomas Friedman." The New York Times called it "the most debated nonfiction book so far this year." The title hit The New York Times eBooks bestseller list in February, and was so in demand that Dutton made the decision to publish a hardcover edition in early June.
- Book Country is a new subsidiary of Penguin that will identify new talent in genre fiction, develop a community for writers to workshop and improve their fiction, and create new revenue streams for Penguin. This fall, Book Country will officially launch fee-based self-publishing services and distribution. Book Country will offer users the most streamlined electronic and print self-publishing tools and the best distribution available in the market.
- Bookish (www.bookish.com), a new digital platform for readers, backed by Penguin Group (USA), Hachette Book Group, and Simon & Schuster, was announced in May and will be launched to consumers this fall. Bookish has been designed to provide readers with a personalized experience, connecting them with their favorite authors and books through original editorial features, unique tools, and more. It will also offer readers the convenience of purchasing print and digital books directly or through other retailers.
7. Maximized Brand Name Authors
Penguin Group (USA) published many of the biggest selling books in the US market during the first half of 2011. The Group continued to successfully execute its strategy of maximizing multimillion–copy brand authors and franchises by publishing them multiple times a year with multiple series and across multiple formats.
Here are highlights:
- Charlaine Harris' Dead Reckoning shipped nearly one million copies and debuted at #1 on The New York Times hardcover fiction bestseller list, remaining in the top slot for four weeks and staying on that list for ten weeks overall. The book was also #1 on The New York Times combined hardcover and paperback, eBook, and combined print and eBook bestseller lists and topped the USA Today bestseller list. In addition, Dead in the Family debuted at #3 on the mass market paperback fiction list, staying on that list for eight weeks. More than 20 million copies of the eleven books in Harris' Sookie Stackhouse series are in print across multiple formats.
- Nora Roberts achieved six New York Times bestsellers across all formats, including three #1s. In March, Treachery in Death became the first J. D. Robb novel to debut at the #1 spot on the USA Today bestseller list as well as The New York Times bestseller hardcover fiction list, eBook, and combined print and eBook fiction bestseller lists. In April, Roberts debuted simultaneously at #1 on The New York Times hardcover and mass market fiction bestseller lists, with Chasing Fire and The Search, respectively. Every book Roberts has penned in the last twenty years has hit The New York Times bestseller list.
- Tom Clancy's Against All Enemies debuted at #1 on The New York Times hardcover fiction bestseller list. This follows Clancy's #1 bestseller, Dead or Alive, his first novel in seven years, which debuted atop The New York Times hardcover fiction bestseller list the week of Christmas 2010 and was on that list for thirteen weeks, twelve of which were in 2011.
- Harlan Coben hit #1 on The New York Times hardcover fiction bestseller list for the fourth year in a row, with Live Wire, his 10th Myron Bolitar novel, which was also #1 on The New York Times combined print and eBook fiction bestseller list. Coben also had two first-half New York Times mass market bestsellers: Caught and Play Dead. In March, Coben was awarded la médaille de Vermeil de la Ville de Paris, also known as The French Medal of Honor, at a special ceremony in Paris. Shelter, Coben's first young adult novel, will be published by Putnam Books for Young Readers in September.
- John Sandford's Buried Prey, his 22nd Prey novel, debuted at #2 on The New York Times hardcover fiction bestseller list as well as #2 on The New York Times the eBook fiction list, and on the combined print and eBook fiction bestseller lists in May.
- Tami Hoag's Secrets to the Grave was on The New York Times hardcover fiction bestseller list, and its eBook sales were nearly double her previous book.
- Clive Cussler was #1 on The New York Times hardcover fiction bestseller list with The Jungle, the first of Cussler's eight Oregon Files series books to top this list. Cussler's The Kingdom, a Fargo Adventure, hit #2 on The New York Times hardcover fiction bestseller list. Cussler also had two first-half New York Times mass market bestsellers, The Spy and The Silent Sea.
- Laurell K. Hamilton debuted at #1 on The New York Times hardcover fiction bestseller list with Hit List, the 20th installment in her Anita Blake, Vampire Hunter series.
- J. R. Ward's latest Black Dagger Brotherhood novel, Lover Unleashed (NAL), debuted at #2 on The New York Times hardcover fiction bestseller list.
- Jen Lancaster's first novel, If You Were Here, hit The New York Times hardcover fiction bestseller list, an achievement fueled by a major author tour that had Lancaster speaking to crowds of 300+ and media coverage in such places as USA Today and People. Lancaster is the author of three previous New York Times bestselling nonfiction titles.
- Patricia Briggs debuted at #3 on The New York Times hardcover fiction bestseller list with River Marked (Ace), the latest book in her #1 bestselling Mercy Thompson series.
In Young Readers
- John Grisham had two #1 New York Times bestsellers in the same week with Theodore Boone: The Abduction, which debuted at #1 on The New York Times chapter book bestseller list, and Theodore Boone: Kid Lawyer, which hit #1 on the children's paperback list. The New York Times called The Abduction "Another swift Grisham thrillerette." USa Today wrote, "Theo is a terrific character, an everyman kind of kid..." and called the book an "entertaining story that appeals to the kid in all of us."
- Jay Asher's Thirteen Reasons Why was released in paperback for the first time in June and debuted at #1 on The New York Times children's paperback book bestseller list. The hardcover edition spent 65 weeks on The New York Times children's chapter book bestseller list.
- Sarah Dessen's What Happened to Goodbye hit #2 on The New York Times children's chapter book bestseller list, and the paperback of her Along for the Ride was on The New York Times children's paperback book bestseller list for 13 weeks. Rave reviews of What Happened to Goodbye in USA Today, The Los Angeles Times, Seventeen.com, and MTV.com kept the book at the forefront of young readers' minds.
8. Discovered New Writers
In the first half of 2011, Penguin Group (USA) launched the careers of a number of debut authors, with new books that hit The New York Times bestseller lists for the first time, including:
- A Discovery of Witches by Deborah Harkness (Viking) went back to press four times in its first week on sale in February and debuted at #2 on The New York Times hardcover fiction bestseller list, where it stayed for eight weeks. The book generated rave reviews from traditional media outlets and along the author's national book tour. a Discovery of Witches' success (nearly 290,000 copies in print through seven printings) was also partly driven by online coverage from 200+ blogs.
- Moonwalking with Einstein by Joshua Foer (The Penguin Press) The author's unlikely journey from chronically forgetful science journalist to US Memory Champion frames a revelatory exploration of the vast, hidden impact of memory on every aspect of our lives. The Wall Street Journal raved, "Moonwalking with Einstein shows that with motivation, focus and a few clever tricks, our minds can do rather extraordinary things." The book was on The New York Times hardcover nonfiction bestseller list for eight weeks, reaching as high as #3, and it also spent more than 100 days in the Top 100 on Amazon.
- The Weird Sisters by Eleanor Brown (Amy Einhorn Books/Putnam) was one of the breakout debut novels of the year, hitting The New York Times hardcover fiction bestseller list and earning rave reviews in many major publications, from Ladies' Home Journal to People to The Washington Post to The Boston Globe, which deemed the book "irresistible."
- Between Shades of Gray by Ruta Sepetys (Philomel) debuted at #8 on The New York Times children's chapter books bestseller list. It was a Book-of-the-Month Club Blue Ribbon Selection (the first time a YA novel has been chosen), and foreign rights have already been sold in 22 countries (over half of them adult publishers).
Ask Elizabeth: Real Answers to Everything You Secretly Wanted to Ask About Love, Friends, Your Body...And Life in General by Elizabeth Berkley (Putnam Books for Young Readers) spent five weeks on The New York Times children's paperback bestseller list, rising as high as #2.
- Across the Universe by Beth Revis (Razorbill) debuted at #7 on The New York Times children's chapter book bestseller list. Revis was one of five authors to headline the national "Breathless Reads" bookstore tour, which drew hundreds and fans and garnered major media attention. The sequel to Across the Universe is scheduled for release in January 2012.
And the success continues for The Help by Kathryn Stockett (Amy Einhorn Books/Putnam, Berkley). This debut novel became a #1 New York Times hardcover fiction bestseller in 2009 and was on that list for 103 weeks, with more than 3 million units sold in the US alone. Published in trade paperback by Berkley in April, with a movie tie-in edition published by Berkley in June, more than two million copies of The Help in paperback have already been shipped. The book has held the #1 slot on The New York Times trade paperback fiction bestseller list for twelve weeks. Disney/DreamWorks is releasing a film version of The Help on August 10.
9. Contributed to National Conversations
Penguin Group (USA)'s titles published in the first half of 2011 continued its tradition of influencing national conversations and sparking public debate, including:
On China by Henry Kissinger (The Penguin Press). Drawing on forty years of intimate acquaintance with China and its leaders, the Nobel Peace Prize winner reflected on how the country's past relations with the outside world illuminate its 21st century trajectory. A national media campaign that included Dr. Kissinger appearing on NBC's Today Show, CBS Sunday Morning, PBS's Charlie Rose show, Comedy Central's Colbert Report, and NPR's Talk of the Nation, among many others, gave this book a national platform as it hit The New York Times hardcover nonfiction bestseller list right out of the gate, staying on that list for seven weeks.
Known and Unknown by Donald Rumsfeld (Sentinel). This long-awaited autobiography generated extensive media attention across the country and debuted at #1 on The New York Times hardcover nonfiction bestseller list. There were in-depth articles in
Battle Hymn of the Tiger Mother by Amy Chua (The Penguin Press). Rapid response to an extensive national media campaign as well as viral online publicity and marketing efforts came together in a perfect storm of media attention to drive a national debate about parenting. The New York Times called the book "courageous and thought-provoking..." and The Washington Post said, "This memoir raises intriguing, sometimes uncomfortable questions about love, pride, ambition, achievement and self-worth that will resonate among success-obsessed parents." The book hit #2 on The New York Times hardcover nonfiction bestseller list, and was on that list for eleven weeks.
Malcolm X by Manning Marable (Viking). This critically acclaimed, definitive biography of the legendary black activist, which debuted at #3 on The New York Times hardcover nonfiction bestseller list, garnered an enormous wave of national media coverage, including a front-page New York Times feature, and national public discussion about new insights into Malcolm X's life and death, including the never-before-told true story of his assassination. "In his revealing and prodigiously researched new biography...Mr. Marable artfully strips away the layers and layers of myth that have been lacquered onto his subject's life..." said The New York Times. " It is a work of art, a feast that combines genres skillfully: biography, true-crime, political commentary," said The Washington Post. The author passed away unexpectedly on April 1, three days before the book's publication.
A Singular Woman by Janny Scott (Riverhead). A major national media campaign for this deeply reported and researched New York Times–bestselling biography of President Obama's mother by Janny Scott, a former New York Times reporter and member of the Times team that won the 2000 Pulitzer Prize for national reporting, was launched with an excerpt from the cover story in The New York Times Sunday Magazine and reviews in national newspapers across the country, including The New York Times, The Washington Post, The Los Angeles Times, and The San Francisco Chronicle. It also sparked a media frenzy with blogs and websites nationally. Salon called the excerpt "a tantalizing slice of what will likely become one of the most talked about books of the spring, and a compelling portrait of a woman whose unorthodox life would make for a compelling read even if her only son hadn't become the 44th president."
The Psychopath Test by Jon Ronson (Riverhead). Renowned journalist Jon Ronson delved into the gripping, bizarre, and hilarious world of psychopaths, the doctors who study them, the regular people who sometimes come up against them, and the public officials who try to protect us from them, spurring attention from major media outlets. With interviews on The Daily Show with Jon Stewart, NPR's Weekend All Things Considered, The Takeaway, CBS's Weekend Roundup, Sound of Young America, WNYC's Brian Lehrer Show, KPCC's Madeline Brand Show, and KGO's Gil Gross Show, a reading on an episode of This American Life, and a flurry of reviews, Ronson sparked a conversation about mental health diagnoses, and The Psychopath Test became a New York Times bestseller.
The Secret Knowledge: On the Dismantling of American Culture by David Mamet (Sentinel). Acclaimed playwright David Mamet, a self-described "former liberal," challenges the current state of American politics and government policy in his controversial New York Times–bestselling book. Mamet sparked heated discussions across the country when he appeared on such national television shows as FOX News's Fox and Friends, John Stossel, and Freedom Watch with Judge Andrew Napolitano as well as some of the top national conservative radio shows, including Rush Limbaugh, Mike Gallagher, Howie Carr, Glenn Beck, Dennis Miller, and Hugh Hewitt.
10. Introduced New Imprints
Penguin Group (USA) introduced two new imprints in the first half of 2011.
Blue Rider Press is an eclectic, innovative new imprint headed by president and publisher David Rosenthal. It is acquiring books in a variety of areas, chosen by Rosenthal and his staff for their commercial and literary qualities—and each notable for Blue Rider's specific vision of how these titles can be successfully published in this uncertain time. While the imprint's rollout will develop full steam by the end of 2012, there are already a number of significant books scheduled: HBO star and comedian Bill Maher's The New New Rules goes on sale this holiday season, as does Goodnight, iPad, a parody of the perennial children's classic Goodnight, Moon. Also coming from Blue Rider this fall will be What It Means to Be a Democrat by George McGovern (coinciding with the 40th anniversary his presidential campaign against Richard Nixon) and a newsbreaking memoir by Stephanie Madoff Mack, the daughter-in-law of Bernard Madoff and widow of his son Mark, who committed suicide in 2010. Other big titles on the horizon including Gay Men Don't Get Fat by Simon Doonan (the former creative director of Barney's), a new novel by National Book Award finalist Jean Thompson, and a brilliant new novel from Delia Ephron.
C. A. Press is Penguin Group (USA)'s new Spanish-language imprint, led by publisher Carlos Azula, focusing on current events, novels, and cookbooks, as well as inspirational and self-help books, for readers in the United States, Puerto Rico, Latin America, and the Caribbean. C. A. Press successfully launched its first titles in the first half of 2011, including Ciudadania Americana, a guide to the US Citizenship Test, which includes an audio CD, allowing readers to practice their pronunciation and learn more about the test.
Penguin Group (USA) also fostered creative collaboration across its existing publishing programs, whose scope and depth can be attributed to the talent, skill, and commitment of the company's individual creative teams.
In the first half of 2011:
Among its successful niche imprints:
Portfolio was founded by Adrian Zackheim in 2001 as a dedicated business book imprint within Penguin Group (USA), and has since grown into Penguin's global business imprint, with partners in India, the UK, Ireland, Australia, New Zealand, Canada, and South Africa. In the US, Portfolio achieved five first-half New York Times bestsellers, including Idea Man by Paul Allen, and a #1 paperback bestseller, Put Your Mindset to Work, by James Reed and Paul G. Stoltz.
Sentinel was established in 2003 as a dedicated conservative imprint within Penguin Group (USA), publishing a wide variety of right-of-center books on subjects such as politics, history, public policy, culture, religion, and international relations. The imprint achieved its second #1 New York Times bestseller when Donald Rumsfeld's memoir Unknown and Unknown debuted in that position on the hardcover nonfiction bestseller list. Sentinel had three first-half New York Times bestsellers overall, also includingA Simple Government by Mike Huckabee and The Secret Knowledge by David Mamet.
Celebra, devoted to books on or by Hispanic celebrities since being launched in 2008, held the #1 spot on the US Spanish-language bestseller list for twelve consecutive weeks, starting in 2010 and continuing into 2011 with Ricky Martin's Yo, a feat not matched by any other publisher of Spanish-language books.
Tarcher, which was founded more than 35 years ago, continues to prosper, focusing on health, psychology, and philosophy books, and had two first-half New York Times bestsellers: The Internet Is a Playground by David Thorne and Transcendence: Healing and Transformation Through Transcendental Meditation by Dr. Norman Rosenthal.
Across its core imprints:
G. P. Putnam's Sons had an industry-leading 22 New York Times hardcover bestsellers, more than any individual hardcover imprint at the half-year mark, five of which were #1 bestsellers. Amy Einhorn Books/Putnam continued to have success with The New York Times–bestselling debut novel The Weird Sisters by Eleanor Brown.
Dutton had eight New York Times bestsellers, including Live Wire, the fourth consecutive #1 hardcover fiction bestseller from Harlan Coben, Silent Mercy by Linda Fairstein, and Secrets to the Grave by Tami Hoag.
Viking had eight New York Times bestsellers, including Caleb's Crossing, the new work of fiction from Pulitzer Prize–winning author Geraldine Brooks, A Discovery of Witches, the debut novel by Deborah Harkness, and Malcolm X by Manning Marable.
The Penguin Press published the winner of the 2011 Pulitzer Prize for Biography, Washington: A Life by Ron Chernow. The imprint also had four New York Times bestsellers, including Battle Hymn of the Tiger Mother by Amy Chua and Moonwalking with Einstein by Joshua Foer.
Riverhead had three New York Times hardcover bestsellers—A Singular Woman by Janny Scott, The Psychopath Test by Jon Ronson, and Unfamiliar Fishes by Sarah Vowell—as well as three trade paperback bestsellers, including Daniel Pink's Drive, which stayed on the trade paperback bestseller list for ten weeks.
Berkley/NAL continued to be the #1 mass market publisher in the industry, with 43 New York Times mass market bestsellers in the first half. Berkley/NAL also achieved two #1 New York Times hardcover fiction bestsellers: Dead Reckoning by Charlaine Harris and Hit List by Laurell K. Hamilton. Roc had a New York Times hardcover bestseller with Twilight's Dawn by Anne Bishop. Catherine Anderson's Here to Stay (Signet) was among Berkley/NAL's first-half mass market original bestsellers. Berkley also achieved success in the trade paperback format. The Help by Kathryn Stockett has been #1 on The New York Times trade paperback fiction bestseller list for twelve straight weeks and The Postmistress by Sarah Blake was on The New York Times trade paperback bestseller list for nineteen weeks.
Penguin Books had nine New York Times bestsellers, including Committed by Elizabeth Gilbert and The Last Stand by Nathaniel Philbrick. Penguin Classics, celebrating its 65th anniversary, sponsored and produced Know the Past, Find the Future: The New York Public Library at 100, a promotional book celebrating the New York Public Library's 100th Anniversary.
Gotham had two New York Times bestsellers: Michael Oher's I Beat the Odds, the true story behind the Academy Award–winning film The Blind Side, and Russell Simmons's Super Rich.
Plume had three New York Times bestsellers, including You Might Be a Zombie and Other Bad News by the staff of Cracked.com.
Among its Young Readers imprints:
Viking Children's Books had four New York Times bestsellers, including Sarah Dessen's What Happened to Goodbye, which debuted at #2 on the children's chapter book bestseller list, and Madeline at the White House by John Bemelmans Marciano, on the children's picture book list.
Dutton Children's Books had three New York Times bestsellers, including John Grisham's Theodore Boone: The Abduction, which debuted at #1 on the children's chapter books list, and Ally Condie's Matched, which was on the children's chapter books list for thirteen weeks.
Razorbill had three New York Times bestsellers, including the paperback edition of Jay Asher's Thirteen Reasons Why, which debuted at #1 on The New York Times children's paperback book bestseller list, and the final book in Richelle Mead's Vampire Academy series, Last Sacrifice, on the children's series list for nine weeks.
Philomel had three New York Times bestsellers, including book nine in John Flanagan's Rangers Apprentice series, Halt's Peril, which was on the children's series list for eight weeks, and Between Shades of Gray by Ruta Sepetys, which hit the children's chapter books bestseller list.
Dial Books for Young Readers had two New York Times bestsellers, including David Soman's and Jacky Davis's Ladybug Girl and the Bug Squad, which was on the children's picture book list for ten weeks.
11. Increased Young Readers Market Share
Contributing to Penguin Young Readers' market share growth was strategic sales, marketing and publicity alignment focused on the consumer, supporting both seasoned bestselling authors' books and several notable debuts. John Grisham had two simultaneous #1 New York Times bestsellers with the first two books in his popular Theodore Boone series, and What Happened to Goodbye by Sarah Dessen became this summer's #1 must-read novel for teen girls. John Flanagan's national tour and media campaign for the final Ranger's Apprentice installment, The Emperor of Nihon-Ja, catapulted the series back onto The New York Times children's series bestseller list for seven weeks and introduced a new generation of fans to book one in the series. Debuts Between Shades of Gray by Ruta Sepetys and Ask Elizabeth by Elizabeth Berkley both made national headlines in March and became instant bestsellers. Penguin Young Readers' intensive backlist promotional efforts, led by an extensive March campaign for Eric Carle's The Very Hungry Caterpillar, also contributed to the group's success.
12. Celebrated 65 Years of Penguin Classics
The 65th anniversary of Penguin Classics, one of the most recognized brands in publishing, is being celebrated throughout 2011 with a number of new promotions and special publishing programs, including:
- Penguin Threads, commissioned by Penguin art director Paul Buckley, with sculpt-embossed covers of hand-stitched needle-and-thread art by illustrator and comic artist Jillian Tamaki, for new editions of three Classics, including Emma by Jane Austen, The Secret Garden by Frances Hodgson Burnett, and Black Beauty by Anna Sewell.
- Newly designed hardcover editions of three of F. Scott Fitzgerald's most iconic works— The Beautiful and Damned, Tales of the Jazz Age, and This Side of Paradise—with cover art by acclaimed cover designer and illustrator Coralie Bickford-Smith.
- The Great Food Series, exploring the best food writing of the past 400 years, with each volume of the series designed by acclaimed cover designer and illustrator Coralie Bickford-Smith.
- Limited Edition Skateboard Decks featuring Penguin Classics art, lines, and logo, from such books as The Pearl by John Steinbeck, The Adventures of Huckleberry Finn by Mark Twain, and The Dharma Bums by Jack Kerouac.
II. Looking Ahead
The company has a strong lineup for the second half of the year, including books coming from #1 New York Times–bestselling and award-winning authors, as well as internationally known celebrities.
Here are some highlights:
Patricia Cornwell, Red Mist (Putnam, December)
From the world's #1 bestselling crime writer comes the nineteenth Kay Scarpetta novel. As the director of the new Cambridge Forensic Center, Scarpetta finds herself driven not only by professional motives but also by inner forces that propel her deeper into a terrifying terrain of conspiracy and potential terrorism on an international scale.
Sue Grafton, V is for Vengeance (Putnam, November)
In Kinsey Millhone's twenty-second excursion into the world of suspense and misadventure, the #1 New York Times–bestselling author continues her winning streak, even as she sucks us into the dark underbelly of modern life. At the heart of V Is for Vengeance is a web of dangerous relationships, with an elegant but ruthless businessman as the spider in its center.
J. D. Robb, New York to Dallas: An In Death Novel (Putnam, September)
The thirty-third book of the #1 New York Times–bestselling In Death series finds protagonist Eve Dallas following a serial pedophile's escape from a New York prison back to Dallas, the city of her nightmares, where she was abandoned as a child so many years ago.
Christine Feehan, Dark Predator (Berkley Hardcover, September)
From #1 New York Times–bestselling author Christine Feehan, one of the most popular writers of paranormal fiction at work today, comes the latest Carpathian novel.
Clive Cussler and Graham Brown, Devil's Gate: A Novel from the NUMA Files (Putnam, November)
From the #1 New York Times–bestselling author. Readers will follow Kurt Austin, Joe Zavala, and the rest of NUMA's Special Assignments Team in one of the most thrilling novels yet from the grand master of adventure.
Nora Roberts, The Next Always: Book One of the BoonsBoro Trilogy (Berkley Trade Paperback Original, November)
The #1 New York Times–bestselling author begins a new trade paperback original trilogy, the Inn BoonsBoro, inspired by and set at the historic bed-and-breakfast that the author owns with her husband.
John Sandford, Shock Wave (Putnam, October)
From the #1 New York Times–bestselling author comes a thrilling new novel featuring the young and wild protagonist Virgil Flowers, who investigates the bombing of the headquarters of the PyeMart superstore chain.
Tami Hoag, Down the Darkest Road (Dutton, December)
The #1 New York Times–bestselling author returns with the latest entry in her riveting series set in Oak Knoll, a small California town that, in the mid-eighties, seemed as idyllic as any...until the See-No-Evil killer shattered that notion.
Julie Garwood, The Ideal Man (Dutton, August)
The #1 New York Times–bestselling author joins the Dutton list with her newest contemporary romance, in which Dr. Ellie Sullivan accidentally witnesses the shooting of an FBI agent. The only person to see the shooter's face, Ellie suddenly becomes the center of attention for the criminal investigation—and for Max Daniels, the agent assigned to the case.
Lev Grossman, The Magician King (Viking, August)
Return to Fillory in the riveting sequel to The Magicians, The New York Times bestseller and literary phenomenon of 2009.
Amor Towles, Rules of Civility (Viking, July)
Set in Manhattan and Long Island in 1938, this debut novel tells the story of a watershed year in the life of Katey Kontent, who embarks on a journey from a Wall Street secretarial pool through the upper echelons of New York society in search of a brighter future at the end of the Depression.
Niall Ferguson, Civilization (The Penguin Press, November)
From one of our most renowned historians, Civilization is the definitive history of Western civilization's rise to global dominance—and the "killer applications" that made this improbable ascent possible. Ferguson is Laurence A. Tisch Professor of History at Harvard University and William Ziegler Professor of Business Administration at Harvard Business School.
Betty White, Betty & Friends (Putnam, November)
Betty & Friends is the Emmy Award–winning actress and New York Times–bestselling author's love letter to animals and to those who conserve the animal kingdom. Readers gain access to the majestic variety of animals through White's eyes, with each essay accompanied by breathtaking photographs of the animals.
Bill Maher, The New New Rules (Blue Rider Press, November)
From the bestselling author and Emmy-nominated host of HBO's Real Time with Bill Maher, comes the follow-up to his New York Times–bestselling New Rules. This new book of political riffs serves up a savagely funny set of rules for preserving sanity in an insane world.
Steven Pinker, The Better Angels of Our Nature: Why Violence Has Declined (Viking, October)
From the author of The New York Times bestseller The Stuff of Thought comes a groundbreaking book that continues his exploration of the essence of human nature, mixing psychology and history to provide a remarkable picture of an increasingly nonviolent world.
Daniel Yergin, The Quest (The Penguin Press, September)
This long-awaited successor to Yergin's Pulitzer Prize–winning The Prize provides an essential, overarching narrative of global energy, the principal engine of geopolitical and economic change.
William Shatner, Shatner Rules: Your Key to Understanding the Shatnerverse and the World at Large (Dutton, October)
With wisdom, insight, and, of course, a heavy dose of humor, William Shatner reveals the truth behind his persona, his three-decade career, and the benefit of staying true to yourself, no matter what the situation. Welcome to the Shatnerverse.
Goldie Hawn, 10 Mindful Minutes: Giving Our Children the Social and Emotional Skills They Need to Lead Smarter, Healthier, and Happier Lives (Perigee, September)
From the Oscar–winning actress and international superstar comes a timely, relevant, and practical guide to promoting social and emotional learning in children that will lead to happier, stress-free lives, a longtime mission for Goldie and the Hawn Foundation.
John Hodgman, That Is All (Dutton, November)
The New York Times–bestselling John Hodgman, The Daily Show's "Resident Expert," minor television celebrity, and deranged millionaire, brings us the third and final installment in his trilogy of Complete World Knowledge.
Stephanie Madoff Mack, Untitled (Blue Rider Press, December)
Bernard Madoff's daughter-in-law and widow of Mark Madoff will tell the first genuine inside account from a family member who has lived through—and survived—one of the great public scandals and private tragedies of our time.
Michael Pollan, with illustrations by Maira Kalman, Food Rules (The Penguin Press, November)
#1 New York Times–bestselling author Michael Pollan and New York Times–bestselling author and illustrator Maira Kalman come together to create an enhanced Food Rules in hardcover, now beautifully illustrated and with even more food wisdom.
Jerome Groopman, M.D., and Pamela Hartzband, M.D., Your Medical Mind: How to Decide What Is Right for You (The Penguin Press, September)
Your Medical Mind gives us the essential tools for making our own best medical decisions, cutting through the confusion caused by the health-care system, the media, and gaps in our own reasoning. Dr. Groopman has been a staff writer in medicine and biology for The New Yorker since 1998 and is the Dina and Raphael Recanati Chair of Medicine at Harvard Medical School and Chief of Experimental Medicine at Beth Israel Deaconess Medical Center. Dr. Hartzband is an assistant professor of medicine at Harvard Medical School.
Timothy Keller, Love and Marriage (Dutton, November)
The New York Times–bestselling author delivers an insightful look at the keys to happiness in marriage, based on his most popular sermon series.
Governor Mitch Daniels, Keeping the Republic (Sentinel, September)
The popular governor of Indiana, a rising star in the GOP, issues a call for fiscal responsibility, living within our means, and a limited but effective government.
Nathaniel Philbrick, Why Read Moby-Dick? (Viking, October)
The New York Times–bestselling author of seagoing epics now celebrates an American classic. A perfect match between author and subject, Why Read Moby-Dick? gives us a renewed appreciation of both Melville and the proud seaman's town of Nantucket.
Julie Klam, Love at First Bark: How Saving a Dog Can Sometimes Help You Save Yourself (Riverhead, October)
In her critically praised "dogoir," You Had Me at Woof, the nationally bestselling author revealed the secrets of happiness that she learned in her life as a dog owner. Now, with the same trademark wit and poignancy, she shares real-life stories about how in rescuing troubled dogs, we can end up saving ourselves.
Laurence Bergreen, Columbus: The Four Voyages (Viking, September)
From the bestselling author of the Magellan biography Over the Edge of the World comes the first full account of Columbus in more than sixty years. The acclaimed historian's most recent work is a mesmerizing account of the great explorer.
Dennis Smith, with Deirdre Smith, A Decade of Hope: The Past Decade in the Lives of 9/11 Responders and Their Families (Viking, August)
On the tenth anniversary of 9/11, a portrait of tragedy, survival, and healing from the author of The New York Times bestseller Report from Ground Zero.
Alexandra Fuller, Cocktail Hour Under the Tree of Forgetfulness (The Penguin Press, August)
In this sequel to Don't Let's Go to the Dogs Tonight, Alexandra Fuller returns to Africa and the story of her unforgettable family.
Paul Johnson, Socrates: A Man for Our Times (Viking, October)
From the acclaimed historian and author of Churchill, Napoleon, and Jesus comes a brilliant portrait of the Greek philosopher who personified philosophy.
3. Enhanced eBooks and Digital Products
Keri Smith, Wreck This App (iPhone, iTouch, and iPad App, July)
Based on the internationally successful Perigee book Wreck This Journal by author and illustrator Keri Smith, Wreck This App brings destructive creativity to your fingertips. With Wreck This App, you can tap into your creative side in an entirely new way: by exploring your best mess-making and destructive abilities. Guided by more than 50 prompts and using a spectrum of drawing tools, you can tap "holes" through the screen, "drip" different inks, and then smear them all together, deface your least favorite picture of yourself, scribble furiously, and color outside of the lines. And when you've wrecked your app, you can post evidence of your creative destruction on Facebook, Flickr, and other online social networking sites.
Ayn Rand, Atlas Shrugged (iPad App, September)
The Atlas Shrugged app brings together Ayn Rand's classic, unabridged text and a treasury of rarely seen archival materials to add a new dimension to the reader's experience of the author's work, life, and philosophy, and her continuing influence on American culture and business. Archival materials include select handwritten, original manuscript pages and notes from the author's journals regarding key scenes, as well as video and audio excerpts from Rand's talks on hot-button topics from the book and her philosophy, courtesy of the Ayn Rand Archives. There is also an illustrated timeline of the author's life and major works, including personal correspondence, as well as a photo gallery of early images of the author at work. While immersed in the app, readers also have the option to share favorite passages and quotes from the novel on Facebook, Twitter, and via email with a few quick taps—without ever leaving the page.
Eric Carle, The Very Hungry Caterpillar (iPhone, iTouch, and iPad App, October)
A new generation of readers will discover Eric Carle's beloved The Very Hungry Caterpillar as an interactive app, where they can listen to as well as read the story, hear sound effects and music by Mozart, tap for hints on each page to reveal secrets, help the caterpillar as he eats his fill of fruit, wrap the caterpillar in his cocoon with the stroke of a finger, and tilt the device to make the butterfly flutter. The Very Hungry Caterpillar will be available on all Apple and Android tablets as well as mobile devices.
4. Young Readers
Richelle Mead, Bloodlines (Razorbill, August)
The first book in The New York Times–bestselling author's new teen series set in the same world as Vampire Academy. Populated with new faces, as well as familiar ones, and set in a part-vampire, part-human world, Bloodlines explores friendship, romance, battles, and betrayals that will appeal to fans of Vampire Academy.
Eric Carle, The Artist Who Painted a Blue Horse (Philomel, October)
In his highly anticipated first new picture book in four years, the acclaimed children's book author and illustrator of The Very Hungry Caterpillar celebrates the artist inside every child with a story about an artist who paints the world just as he sees it.
Harlan Coben, Shelter (Putnam Books for Young Readers, September)
In his first young adult novel, the #1 New York Times–bestselling author launches a nail-biting thriller featuring Mickey Bolitar, the nephew of his popular character Myron Bolitar. In Shelter, Mickey is reeling from his father's death and trying to cope with his mother's addiction when his friend Ashley disappears, leading Mickey to discover a shocking conspiracy.
Jay Asher and Carolyn Mackler, The Future of Us (Razorbill, November)
From the author of the #1 New York Times bestseller Thirteen Reasons Why comes a new book set in 1996, when less than half of all American high school students have ever used the Internet. Emma just got a computer. When she and her best friend Josh log on to AOL, they discover themselves on Facebook...fifteen years in the future. Everybody wonders what life has in store for them. Josh and Emma are about to find out.
Ally Condie, Crossed (Dutton Children's Books, November)
In this highly anticipated sequel to The New York Times–bestselling dystopian novel Matched, Cassia finds herself in search of a future that may not exist and faced with the decision of whom to share it with. She journeys to the Outer Provinces in pursuit of Ky—taken by the Society to his certain death—only to find that he has escaped, leaving a series of clues in his wake.
John Green, The Fault in Our Stars (Dutton Children's Books, January 2012)
From the New York Times–bestselling and Printz Award–winning author of Looking for Alaska, John Green's new novel is a brilliantly funny and heartbreaking love story between two teenage cancer survivors. Preorders shot The Fault in Our Stars to #1 at online retailers months before publication when Green announced that the entire first printing will be signed.
Mike Lupica, The Underdogs (Philomel, September)
From the #1 New York Times–bestselling author comes the story of Will, a talented football player in a down-and-out town whose football season may be canceled if the school can't find funding—unless one kid can rally an entire town and give everyone a reason to believe.
III. Penguin Group Worldwide
Global highlights for the first half included:
Penguin UK had an outstanding first half, its best since TCM records began in 2001. Building on its spectacular 2010 performance, it grew sales by 11 percent in a market that was down 3 percent and market share to 11.7 percent (up from 10.2 percent). While these numbers reflect a solid performance across the company, sales growth was largely driven by Michael Joseph, its commercial publishing arm, and its children's division, named Children's Publisher of the Year at the UK book industry awards in February. In the first half, Penguin UK published 46 bestsellers, including paperbacks of its big Christmas hits such as Stephen Fry, Dawn French, and Michael McIntyre, as well as Jamie Oliver's 30 Minute Meals and Marian Keyes's The Brightest Star in the Sky, the top and third bestselling titles respectively across the industry in the first half. The children's division has dominated the bestseller charts with its phenomenally successful Wimpy Kid series.
DK thrived in the first half, growing worldwide sales and building on a highly successful 2010. Its licensing business showed vigorous recovery in markets such as Brazil, Japan, China, and Central and Eastern Europe. The popularity of DK's LEGO titles continued with LEGO Harry Potter: Building the Magical World hitting #1 on the New York Times Children's Picture Book Bestseller list in June and is still on the list today. LEGO Star Wars: The Visual Dictionary has now been on the bestseller list for 76 weeks and counting. Other titles which performed notably well in the first half include MasterChef at Home and Brady Games' LA Noire Signature Series Guide.
Penguin Merchandise was launched globally. Penguin extended its merchandise line designed to offer retailers book-related product and to raise awareness of the Penguin brand around the world.
At Penguin Canada, Kathryn Stockett's The Help has held the #1 spot on the Globe and Mail bestseller list for seven weeks and the paperback of Neil Pasricha's The Book of Awesome has notched up fifteen weeks on the bestseller list with twelve at #1.
Penguin Australia had two of the top five industry bestsellers with Jamie Oliver's 30 Minute Meals and Jeff Kinney's The Ugly Truth, part of the Wimpy Kid series.
Penguin India had an excellent first half with over 20 percent market share driven by a creative publishing program, a strong direct sales business (selling over 600,000 copies in the first six months of the year) and helped by an underlying improvement in the economy. It also launched its first app in March.
Penguin Group (www.penguin.com), one of the world's largest English-language trade book publishers, has established divisions and key market positions in the United States, the United Kingdom, Australia, Canada, India, China, South Africa, New Zealand, and Ireland. The Penguin Group is part of Pearson plc, the international media company.