PENGUIN GROUP (USA) IS IN THE PINK FOR BREAST CANCER AWARENESS

Featuring Kathryn Stockett's bestseller The Help

It's time to think pink to shrink cancer

What's black and white and pink all over? The initiative by the Penguin Group (USA) called Read Pink™ in honor of Breast Cancer Awareness Month. This literary embrace of a life-saving cause last year resulted in more than 300,000 best-selling romances shipped with Read Pink seals and information about the charity it supports—the Breast Cancer Research Foundation®. Penguin is thrilled to partner once again this year with BCRF, as 91 cents of every dollar spent by BCRF is directed towards breast cancer research and awareness programs.

"We are delighted to continue this initiative in support of The Breast Cancer Research Foundation for a third time. We all know someone whose life has been affected by breast cancer, and Penguin is proud to recognize the contributions of BCRF and its commitment to lead the fight against breast cancer," said Leslie Gelbman, President of The Berkley Publishing Group, Penguin Group (USA). To mark the occasion, Penguin Group (USA) is again making a $25,000 donation to The Breast Cancer Research Foundation. "The Breast Cancer Research Foundation is very grateful to partner with Penguin for the third consecutive year," said Myra J. Biblowit, President. "The Penguin Read Pink program is an initiative that engages an audience who is empowered through literature. More importantly, the type of novels that are featured in the program are 'female favorites' which is such a clever way to spread awareness and share our mission with the audience who need it the most—our mothers, our daughters, our sisters, and our friends."

The donation provides vital funds to support the mission of The Breast Cancer Research Foundation. As Dr. Laura J. Esserman, director of the Carole Franc Buck Breast Cancer Center at the University of California at San Francisco said. "[BCRF] awards support leaders in translational science and assume that they will be able to best dispense the funds. This is invaluable. Most grants require a year's lead-time before ideas can be funded. The BCRF funds allow you to plan ideas a few months ahead, and are flexible in support. The awards also come with the promise of continuity to explore new ideas as they arise. I also really appreciate the annual awards ceremony and the expression of thanks to the scientists. We don't often get that and it really is rewarding and inspiring to see that people appreciate us, even if we don't come up with all of the answers. It is an expression of thanks for the efforts we put forward to try to find answers."

The novels chosen for Read Pink 2011 are eight bestselling mass market and—new this year—six trade paperback titles by some of Penguin Group (USA)'s most beloved female authors. Included this year are Nora Roberts, Jayne Ann Krentz, Catherine Anderson, Jodi Thomas, Carly Phillips, Madeline Hunter, JoAnn Ross, Jillian Hunter, Karen White, Natasha Solomons, Eleanor Brown, Wendy Wax, and Kathryn Stockett. More than 400,000copies of the special editions will be printed featuring Read Pink seals on the covers. This year, some 6,500 floor displays will also carry the Read Pink message. In addition, Penguin Group (USA) is including information in the back of each book in an effort to make readers aware of The Breast Cancer Research Foundation and encourage them to become actively involved in supporting the organization.

For more details about the Read Pink initiative and to view a complete list of the participating retail outlets, please visit www.penguin.com/readpink.

 

About The Breast Cancer Research Foundation®

The Breast Cancer Research Foundation®, founded by Evelyn H. Lauder in 1993, is an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime. In October 2012, BCRF will award $40 million to 197 scientists across the United States, Canada, Latin America, Europe, the Middle East, Australia, and China. With 91 cents of every dollar spent by BCRF directed towards breast cancer research and awareness programs, BCRF remains one of the most fiscally responsible charities in the country. For the tenth time since 2002, it has earned 4 stars from Charity Navigator. Additionally, BCRF is the only cancer organization rated an "A+" by CharityWatch. For more information about BCRF, visit www.bcrfcure.org.

About Penguin Group (USA)

Penguin Group (USA) Inc. is the U.S. member of the internationally renowned Penguin Group. Penguin Group (USA) is one of the leading U.S. adult and children's trade book publishers, owning a wide range of imprints and trademarks, including Viking, G. P. Putnam's Sons, The Penguin Press, Riverhead Books, Dutton, Penguin Books, Berkley Books, Gotham Books, Portfolio, New American Library, Plume, Tarcher, Philomel, Grosset & Dunlap, Puffin, and Frederick Warne, among others. The Penguin Group (www.penguin.com) is part of Pearson plc, the international media company.

 

For further information, contact:

Jodi Rosoff
Berkley/NAL
212-366-2004
jodi.rosoff@us.penguingroup.com