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The Bird

Penguin Group News

Published Quarterly | Volume 8 | December 2009

Copyright © 2009 Penguin Group

 Worldview

 

 


 Welcome to our last 2009 edition of The Bird. We're looking back on a year which has been full of achievement, commercially and creatively, but which has also presented more challenges than our industry has ever experienced. We had to withstand the impact of a global recession this year, and we've done that with Penguin's trademark commitment and creativity, but we also had to address absolutely fundamental shifts in the way readers around the world are buying and reading books. That meant taking some brave, and some very tough, decisions, especially at Penguin in London and in DK. So, for me at least, it's been a bitter-sweet year.

It's traditional for a chief executive to thank everyone in the company for their efforts as the year draws to a close, but those thanks mean more to me this year than ever. We could so easily have been thrown off course by the economy or by the lightning speed of digital change but we haven't. As I hope our results will show when we announce them publicly at the beginning of March, we've gained share of a tough worldwide market and published fantastic books to great critical claim. Those achievements, and the awards that recognised them, are scattered through this edition.

But we're also better placed than we ever have been to face an uncertain future. Our digital strategy is well developed, and globally co-ordinated, and we're taking advantage of technology not just to produce new kinds of content for new channels and devices, but also to rethink how we create, manufacture and distribute that content. Jeff Gomez has contributed a brilliant piece on digital publishing and marketing to this edition, and I hope you'll find the time to read it.

We also pay tribute in this issue to the Penguin Heroes of 2009. Everyone in the company has contributed mightily to our performance this year, but I believe that each of our Heroes has also demonstrated what makes Penguin such a special company. All around the world, and in different fields of endeavour, they have tackled challenges with extraordinary determination, originality and intelligence.

Do try to find time to read The Bird if you can. I think it will keep you interested and entertained, possibly baffled by the quiz. It will also, I hope, make you as proud to be a part of this company as I am. Thank you again for all that you have done for Penguin this year, and happy holidays to one and all.

John

 The Bird Interview

 

 

The Bird Interview: Helen Fraser

 

to view the interview, please visit:
http://www.penguin.com/thebird/interview.html

Helen Fraser is Managing Director of Penguin UK. She has spent her entire career in publishing starting at the academic division of Metheun, after a four month stint at Foyles book shop in London. She was Managing Director of Reed Consumer Books before she joined Penguin in 1997 as Managing Director of the General Division, taking over the management of Penguin Press and Puffin in 2001.

Under Helen's leadership, Penguin has grown its stable of highly successful repeating brand name authors, as well as nurturing its writers of literary distinction; a new imprint, Fig Tree, was created with great results and a new business, Penguin Ireland, launched - becoming the number one Irish publisher in just four years; the Penguin Classics have flourished and serious non-fiction at Allen Lane has prospered; and Puffin has been reinvigorated embracing a new period of marketing and digital innovation. With Helen at the helm, Penguin was awarded the Publisher of the Year award in 1998 and 2007.

Helen has driven the industry agenda on both environmental action and diversity issues. She has chaired the cross-industry environment group, set up diversity internships and given her time to pan-industry committees such as the BA/PA liaison group, the London Book Fair and BA conference steering groups.

Helen will be retiring from Penguin at the end of the year: she will be greatly missed.

 Penguin Heroes

 

 

Penguin Heroes

John Makinson continues the tradition of the Penguin Hero Awards, launched in 2008, which acknowledge and thank the unsung heroes across Penguin. Here are our 2009 Heroes:

Kirstie Billingham, Penguin UK
Art Director for BBC Children's Books and Ladybird Licensing

Nominated by Stephanie Barton

 Kirstie has worked for Penguin for ten years, originally joining as a designer in the combined Penguin children's department. She now holds the position of Art Director for two imprints: BBC Childrens Books and Ladybird Licensing. She combines her brilliant talent as a designer with an innate empathy for the imprints and brands she works with and she has worked across every area in Brands and Licensing, giving her a level of experience and a depth of understanding that is second-to-none. She can turn her hand to any of the lists and for any of our markets — from books for babies to encourage first sight, Ladybird preschool, reading programmes, Spot, Peter Rabbit to Dr Who and TopGear.

Kirstie's grasp of process is valued by all; she is skilled technically and is a champion for change and always willing to find ways of improving processes in the area of design and its interface with production. Her management of external partners is also exemplary and she is frontline in building and maintaining those relationships in order to deliver projects that are creatively exciting, to budget and on time. She is confident and generous with her ideas, and is well liked and trusted by other teams across the Penguin Group to deliver what is needed when it is needed in order to get the job done.

Fergus Muir, Penguin UK
Head of DK Images

Nominated by Gary June

 Fergus Muir joined DK in 1992, doing work experience on the RHS Encyclopedia of Gardening. He then joined DK permanently in 1993 as a picture library assistant, since which time he has worked across the whole of the picture library, and was promoted to Head of DK Images in 2004. He is a great person to have in DK; he continually looks at how we can change the way we do things, how we can grow our picture library sales and he absorbs new projects and makes them successful. Most recently he has been leading our conversion into eBook format, which means we will have 1,700 eBooks available by the end of 2009, which is a significant achievement. Behind that, Fergus has been instrumental in ensuring that image rights are cleared to enable us to exploit our assets in all digital channels, testament to his strength of negotiation! Fergus has such a wealth of experience at DK that he could lend his hand to almost anything. He is highly valued and someone who everyone enjoys working with.

Karen Mitchell, Penguin Group (USA)
Manager of Ad Hoc Reporting & Analysis

Nominated by David Shanks

 Karen Mitchell is a selfless employee. Her service level highlights her well balanced composure, patience and meticulous listening skills. As Manager of Ad Hoc Reporting and Analysis, she takes on all challenges and approaches them with innovation and intrepidity. Karen is resourceful and her tenacity of purpose shines through in her ability to learn, teach and empower others, and in executing what is needed.

 

Andrew Mazzer, Penguin New Zealand/Australia
State Sales Manager, NSW/ACT

Nominated by Peter Blake, Endorsed by Gabrielle Coyne

 Andrew Mazzer does a consistently great job in managing his team, in performing a Key Accounts function with Newslink (airport accounts) and the Leading Edge independent booksellers group. He also gives up swathes of his own time to help the publicity team; attending launches, various bookseller events and signings as well as hosting guests and generally representing us whenever necessary and as a matter of course. His assistance in this area extends to supporting our agencies, who manage their own marketing and publicity, yet Andrew is readily available to support them in Sydney and again often does so without being asked. He always goes that extra yard for the authors, and has done so without ever seeking the limelight. He is one of those terrific sales managers, who goes beyond the call of duty and continues to impress year after year.

Margaret Wang, Penguin China
Digital & Online Manager

Nominated by Jo Lusby

 Margaret has been Penguin China's Digital & Online Manager for exactly one year, and in that time her enthusiasm for both the brand and the job at hand has only grown. She generates fabulous ideas at a rate of knots, and more importantly, executes them as quickly. Her network of contacts is literally unbelievable, and she is happy to jump in and help with projects that do not technically fall within her remit. Her hard work over just one year has seen Penguin China launch two websites, an email newsletter, a major online media campaign for the Classics launch, and an extensive spider's web of viral marketing links around networking sites, web communities, and internet portals to promote the Penguin brand. This is nothing in comparison to her business ideas for future projects that are currently pending, and that will hopefully catapult Penguin China quickly into the forefront of publishing innovation in China. Oh, and she will always have a Penguin logo secreted about her person, usually in the form of a badge on the cuff of her trousers!

Aparna Sharma, Penguin India
Head of Publishing Operations, DK India

Nominated by Gary June

 Aparna has made an extraordinary commitment to DK India. The DK office in Delhi celebrated its ten year Anniversary in 2008 and during this time Aparna has developed from a talented book designer to heading up the office, seeing it flourish and expand to become a successful and integral part of DK. Aparna was nominated both for her exceptional operational judgement in running the business and for nurturing the people who make up the creative talent. It's a powerful and unique combination of skills, and Aparna embodies the balance needed to run a truly creative business.

 

Zoe Caulfield, Penguin UK
Head of Special Sales & Direct

Nominated by Daniel Shepherd

 Zoe has been nominated for her outstanding contribution within the UK sales team. The customers adore her and Penguin really reaps the benefit from that. She works with a positive spirit all the time whilst delivering for Penguin. She is such a great member of the team and keeps morale high even during the tough times. In 2008 she delivered the Jamie Oliver deal which was very hard but kept a smile on her face the whole time.

 

Sarah Coltman, Penguin UK
Head of DK Production Operations

Nominated by Shaun Hodgkinson

Sarah is one of those people who quietly and calmly tackles every challenge set for her and willingly takes on extra responsibility without fuss. She had recently taken on the management of the whole of DK production. She is an ardent advocate of Biblio3 and is playing a major role in establishing the system within DK and working with her teams and the project team to iron out the teething problems and to make sure that we take full advantage of the benefits the system can bring.

Joy Peskin, Penguin Group (USA)
Executive Editor, Viking Children's Books

Nominated by Kendra Levin and Leila Sales, Endorsed by David Shanks

 Joy is an Executive Editor at Viking Children's Books, where she has worked for the past six years. Joy has been much more than just our boss: she is a mentor and an inspiration, not just to us but many others. She is one of those rare individuals who truly lives her job. She values her books' teen audiences as much as she values her work on those books. Outside of the office, she volunteers at StreetWork, a center for homeless teens, where she teaches creative writing and helps them tell their own stories in self-published anthologies. She also meets with a group of teens once a month at a local library to solicit their opinions on manuscripts she's working on. Their feedback has been an important contribution to her editorial process.

Thanks to her in-depth understanding of real-life teens, Joy has assembled an impressive roster of books that address issues relevant to today's young people. These include such important novels as Wintergirls, by Laurie Halse Andersonand many more. As a mentor, Joy is above and beyond what any aspiring editor could wish for. She is always eager to include her assistant in the editorial process in a way that is instructive without ever feeling forced, What makes Joy a real hero is also her deep commitment to publishing stories that "go where the silence is," making a tangible difference in people's lives, both at Penguin and in the world at large.

Dan Sanicola, Penguin Group (USA)
Director, Digital Assets

Nominated by David Shanks

 Dan started with Penguin in 2005, became Digital Manager of eBooks in 2007 and was named Director, Digital Assets, in August 2009. During his tenure, Penguin's eBook business has grown exponentially. He orchestrated the conversion of thousands of our backlist titles and has established a system that enables the simultaneous publication of virtually all of our front list eBooks with their printed counterparts. In addition to overseeing the production of all eBook titles, he manages the distribution process for all of our digital products and is responsible for the organization and management of our digital asset library (PAL). In the ever-evolving eBook world, Dan deals with issues ranging from metadata management to conversion challenges; from new devices and apps appearing on the market to the integration of eSpecials into the production and distribution process; from financial reporting to standards for archiving. The breadth of his knowledge — both technical and practical — is amazing and enables us to analyze the eBook business thoroughly and make wise decisions. At an exciting and challenging time in digital publishing, Dan has secured Penguin's position as an industry leader and a model for best practices. We are in excellent hands with Dan at the helm.

Meredith Rees, Penguin Group (USA)
Manager, Digital Workflow

Nominated by David Shanks

 When Meredith joined the Penguin family more than a year ago, she signed on for the task of helping to move our company into the digital age. She quickly latched onto the vision and has played a vital role in the success of our editorial workflow. Meredith has held steadfast in the belief that we can do things more efficiently by committing to electronic processes. Over the past year, Meredith has led intense discussions on how to do things electronically, documented our workflow procedures, trained people in how to work more effectively, and continues to assist all editorial departments that need help. Her calm demeanour and friendly personality continues to make our people feel more comfortable with the direction we are going. She truly represents what a Penguin Hero is all about. Congratulations to her for all the hard work; it is truly paying off.

Eleanor Spall, Penguin UK
Group Sales Executive

Nominated by Peter Field

 Eleanor is a Penguin Hero for all her work in implementing the Group sales hub. This system gives all the Group companies clarity on the range of special sales deals that are being produced, allowing them to join print runs and the company to maximise the profit opportunities. She has performed over and above what is required of her to ensure this system is successful. Where an obstacle or stumbling block has presented itself, she has worked to overcome it and solve the problem. She has championed the development of this hub internally as well as with her contacts worldwide, and in my opinion, has made an invaluable contribution to its success.

Brendan Barlow, Penguin New Zealand
Website Development Manager

Nominated by Peter Field

 Brendan Barlow, Penguin Australia's Website Development Manager, identified a need within Penguin for a simple, dynamic, unified system to help people manage all the various material associated with selling and marketing books. In addition to his normal day job, Brendan set about building an intranet application which he called SAMS (sales and marketing system). Some three years later, and after much hard work and collaboration, SAMS was rolled out. SAMS allows people to manage everything from book descriptions to video files; it automatically generates Advanced Information sheets and processes our covers; it feeds material to websites and sales tools; and it allows colleagues to create personalised lists of books that can be viewed and sorted as if they were songs in iTunes. SAMS is already delivering huge productivity benefits and time savings across the business. The system has revolutionised the way we store and update our information, reducing duplication across departments and automating many previously manual systems.

 Digital

 

 

Suit Yourself: The Year in eBooks

By Jeff Gomez, Senior Director, Online Consumer Sales and Marketing, Penguin Group (USA)

 

As 2009 draws to a close, Penguin's eBook program has experienced another strong year: our ongoing innovation and historical growth have placed us at the forefront of electronic reading. However, looking at the eBook space in general, I can't help but think that the preceding year has been merely setting the stage for what's going to happen in 2010. So many developments over the past eleven months, while no doubt interesting on their own, seen collectively seem to be pointing toward an important moment in the evolution in the way that people consume text and literary content.

Sony is now offering three different models of its eBook reading device: the Daily Edition, Pocket Edition, and Touch Edition. Meanwhile, Barnes and Noble's new eBook device, the Nook, has not even formally debuted and yet is already sold out for the holidays. And, of course, the two Kindle models on the market (Kindle 2 and DX) continue to sell well and were recently featured in a jaunty new television ad that has been getting considerable airplay. In addition to these dedicated reading devices already or soon to be available, it seems that every couple of weeks another one is announced or makes its appearance: Cool-er, iRex iLiad, Samsung's Papyrus, Foxit's eSlick, not to mention a half-dozen more.

In addition to these gadgets, there are dozens of popular applications that allow readers to buy, download, and read books on their cell phones. There have also been consistent rumors this past year about a new tablet device from Apple, perhaps making its debut in 2010, which will feature a color touch-screen and be about the size of a trade paperback. And while eBooks have been available in various guises in America for over a decade, they are now being introduced in a big way in both Canada and Britain. The fact that eBooks can be purchased online and instantly — and in some cases wirelessly — downloaded shows they could have a huge impact globally; in a virtual world, many (but not all) geographical boundaries cease to exist.

All of these developments signal some sort of a turning point in electronic reading. And while numerous challenges remain for publishers, retailers, and consumers — including pricing, digital rights management, and format confusion — the progress being made is unmistakable.

None of this is to say that eBooks will ever have a singularity moment; a period wherein the adoption of electronic reading feels nearly instant. Nor will there ever be a complete takeover of physical books. Motion pictures with sound — the "talkies" of the 1920s — may have killed forever the silent movie, but eBooks will always coexist alongside the real thing.

All of which reminds of me an old British movie I saw a few nights ago called The Man in the White Suit. In the film, Alec Guinness plays a brilliant but somewhat naive inventor who, while moonlighting in various textile factories, manages to create a new kind of synthetic fiber that never wears out and never gets dirty. The resulting fabric will not show age and cannot be ripped or torn (he needs a blow torch just to cut out the pieces that make up the outfit the film is named for).

This idea, naturally, sends chills down the spine of everyone in the textile business (and not in the way that Guinness intends or expects). A consortium of factory owners fears that it will drive them all out of business (under the assumption that people will buy a bolt of the fabric and then never need any other kind of cloth for the rest of their lives). Meanwhile, the workers are similarly upset, sure that they will all be sacked once an initial amount of the fabric is produced (since, because it never wears out, it wouldn't have to be made more than once). I won't spoil the ending of the movie, but suffice to say that Guinness spends most of the last reel running for his life as both the factory workers and the factory owners do their best to silence innovation and suppress — at any cost — Guinness's invention.

As I watched the movie, I couldn't help but think that the premise was all wrong. True, an indestructible fabric could have a number of important industrial applications: sails for boats, tents for the military, numerous household uses. But it's ridiculous to think that, just because someone invents a fabric that never ages or shows wear, that everyone — everywhere — would want it. There's too much variety in both the tastes and habits of humans; people would never willingly give up their terrycloth robs, linen napkins, cotton sheets, or wool trousers. The world of textiles is simply too varied and specialized to be usurped by a lone challenger. The same goes for books; there are too many different shapes, sizes, and uses for them to be either easily or completely supplanted by a computer screen.

When it comes to clothes, the right suit is the one that, well, suits you. The same idea applies to print: the book format that you're going to choose is the one that's going to meet your particular needs. For some people this will mean a physical product; for some it will mean a digital format. Others will want the audio version, and future readers might prefer a combination of all three (not to mention an alternative we haven't even thought of yet).

Penguin is perfectly poised to take advantage of this new behavior. For those who choose to consume content digitally, we have a huge array of books available in electronic formats, including material (such as our eSpecials and Enriched eBook Classics) you can't get anywhere else. We also have a longstanding tradition of producing beautiful physical books, not to mention a robust audio book program. Meanwhile, various experiments in both the US and the UK — such as We Tell Stories, Penguin 2.0, Spinebreakers, and From the Publisher's Office — point toward new hybrids of online marketing, social networking, and interactive storytelling. But to say that any one of these formats will please everyone is just as ridiculous as saying that one outfit or one fabric will clothe the entire world.

 Green Penguin

 

 

Investing in green initiatives continued to be priority for Penguin throughout 2009. Here is a round-up of some of Penguin's green programs in 2009 which helped to reduce Penguin's impact on the environment.

The entire company got behind the Penguin Global Walk on the 5th of June, World Environment Day. Starting in Auckland and ending in Toronto, 1,000 walkers around the world tackled routes that varied from a half marathon route through London's Royal parks to a route that encompassed part of the Great Wall of China. The Walk raised £56,105 globally, doubling the amount raised in last year's UK effort. This money will enable just over 55,000 trees to be planted across the world.

Australia

  • All local Penguin Australia titles printed at McPherson Printing Group will now be printed on FSC or PEFC papers. On the local publishing program (which also includes full colour illustrated books) the target is for 75% of all books published to be printed on FSC stocks.
  • Penguin's involvement in the Australian Mobile Telecommunications' Mobile Muster program has resulted in 19kgs of mobile phones, blackberry's and chargers being safely recycled during the year — saving vast quantities of cadmium and lead from ending up in landfill.
  • The Virtual infrastructure "virtualization" work our IT team has done has helped us save $46,000 in electricity and reduce our carbon dioxide levels from 590 tonnes to 143 tonnes during the course of the last 12 month.

Penguin Canada

  • An Earth Day Community Clean-Up event saw 30 employees participate in a clean up of four local parks and green spaces.
  • A Clean Air Commute Week event encouraged employees to find green-commute alternatives for a chance to win prizes. The event piggy-backed on a locally run event plus we offered our own additional prizes. Sixty-three employees participated in the event.
  • An office paper reduction campaign that communicated paper conservation tips for all employees. Tips included taking advantage of scanning/electronic storage alternatives and duplex printing that had been enabled and made accessible to all staff. Other conservation tips were communicated and strategically promoted in posters throughout all office facilities.
  • There are ongoing changes in Penguin Canada cafeterias to eliminate and/or reduce Styrofoam/paper/plastics.

DK

  • Rough Guides 2009 publishing took on a distinct eco-feel with Clean Breaks and The Rough Guide to Green Living, both published on FSC-approved paper.
  • In DK there have been new co-edition partners for the Made With Care series this year, and in addition we trialled the supply chain of FSC material for the travel guides, DK Eyewitness travel guides and Rough Guides and many of these were on FSC paper even though they were not labelled as such. The New Self Sufficiency Guide that publishes in 2010 will also be using FSC paper.

Penguin India

  • By refurbishing Penguin India's offices, the building now has access to more natural light, which has led to a reduction of 20% in consumption of electricity as compared to last year.
  • Penguin Books India has changed its policy of having returns from bookshops and distributors shipped back to its warehouse. The new system in place ensures that returns are pulped and recycled at the distributor's end, thereby eliminating the carbon emissions that would have been caused by trucking them back to Delhi.

Penguin South Africa

  • Penguin SA are the proud parents of John and Marjorie, two penguins that have been adopted via SANCCOB (Southern African Foundation for the Conservation of Coastal Birds). Both penguins were abandoned by their parents and once they are rehabilitated, they will be released back into the ocean.
  • On the 5th of June 2009, 50 Penguin SA staff members walked around the Johannesburg Zoo as part of the Penguin Walk. A total of 9870.00 ZAR was raised for Food & Trees for Africa. The money was used to buy and donate 142 trees to the following schools, with very positive impacts:
  • Dipati Primary School (North West) — 20 trees (the trees will provide shade and greenery and have been incorporated into their science curriculum)
  • Doasho High School (Limpopo) — 25 trees (school with 985 learners — 685 are orphans or vulnerable children — the trees planted will provide a barrier between the community and the school)
  • Matswathaka School (Free State) — 25 trees (they provide food for 60 orphans and vulnerable children who attend the school)
  • Ratanang Primary School (Northern Cape) — 20 fruit trees (they have extremely hot summers and icy winds in winters so trees will provide shade for summer and windbreakers for winter and fruit for the children)
  • Amakhumbeni Farmer Community Centre (Eastern Cape) — 20 trees (the trees will make a difference to their surroundings as before it was just full of dust)
  • Umthawelanga Senior Secondary School (Eastern Cape) — 32 trees (the trees will now provide shade and greenery in their school)

Penguin UK

  • We are continuing to increase the amount of FSC paper that we use across Penguin Group UK. In 2008, 23% of the paper we used was FSC, and this year we are on target for 30%+ of our paper to be FSC certified.
  • In Penguin the title Waste; Uncovering the Global Food Scandal (published July 09) printed on a 100% post consumer waste paper, as did A Book About Innocent (published April this year).
  • In addition to increasing our use of FSC paper, we are also working to ensure that the non-certified paper we use comes from responsible sources. Using an industry grading system called PREPS (of which Penguin was a founding member), we are working with suppliers to increase our use of papers rated at Grade 3 and above.
  • Penguin UK, as part of Pearson, was awarded ISO 14001 certification in 2009.
  • 81% of our manufacturing suppliers are now ISO 14001 certified. Those that don't yet have it have adopted the principles and standards of ISO 14001 and have a timetable in place to help them achieve ISO 14001. ISO 14001 is an internationally accepted standard that sets out how an organisation can go about putting in place an effective Environmental Management System (EMS).

Penguin UK Children's

  • Peter Rabbit Naturally Better continues to be a Green hit with books and product selling very well in the US. The range of toiletries from Econatura are proving incredibly popular having been supported by a high profile promotion in Wholefoods in March 2009.
  • The Peter Rabbit Organics food range from Peter Rabbit Naturally Better has now launched in the US and the drinks are available in all kids' meals on Virgin Atlantic flights leaving from the UK.
  • To coincide with World Environment Day in June, we joined up with the UK's second largest children's nursery chain, Asquith, to create a campaign to promote gardening, outdoor play and healthy eating. With Peter Rabbit as their 'green ambassador' we provided over 100 nurseries with gardening kits and packets of vegetable and sunflower seeds to encourage the children to get involved. Asquith held a nationwide competition for the nurseries to create art projects and record all their activities relating to gardening and what they had learned, with the winning nursery receiving a visit from Peter Rabbit and his puppet show.

Penguin Group (USA)

  • Penguin Group (USA), in conjunction with its vendors, made a concerted effort to seek out sustainably sourced paper throughout 2009. Each of the company's principal vendors has had all of their paper custody certified by the Forest Stewardship Council (FSC).
  • In July, Penguin Classics and the Union of Concerned Scientists selected essays and photos from various writers, artists, activists, and students from across the U.S. to illustrate the effects of global warming in a new book called Thoreau's Legacy: American Stories About Global Warming — available as an interactive online book, an eBook, and a limited edition hardcover.
  • In October, Pearson and Penguin co-sponsored an event with the Girl Scout Council of America to promote sustainability among the girls, including a booth at the event with books and other educational materials.
  • PGI designed reusable water bottles with the Penguin logo to be sold online and in the employee store at Penguin Group (USA)'s 375 Hudson Street offices.
  • PGI's Editorial Workflow process has continued to reduce paper and toner usage in the office, reducing both costs and energy emissions. This has been particularly significant in the cover process.

 The Bird Quiz

 

 

Congratulations to Debra Lipp, Contracts Assistant, Penguin Young Readers Group, who was the winner of last issue's Bird Quiz. Respondents with 100 percent scores for the following Quiz will be eligible to receive five Penguin books that are mentioned in this edition.

Please e-mail your answers to penguinquiz@us.penguingroup.com. Good luck!

1. How many awards has Chloe Hooper's The Tall Man, published by Penguin Australia, won in 2009?

a. 3
b. 5
c. 7
d. 9

2. Who was the author of DK's Evolution Revolution, which reached No. 1 in the UK children's non-fiction charts in February?

a. Adam Hart-Davies
b. Johnny Ball
c. Robert Winston
d. Alvin Hall

3. The Penguin "Feathers" refers to:

a. a new Penguin UK children's series
b. members of the Penguin China online club
c. a Penguin sales recognition program
d. a new Penguin Canada series

4. At what number on the Australian Bestseller Charts did Blood Promise debut?

a. 1
b. 3
c. 4
d. 2

5. In 2009, Nora Roberts achieved ten New York Times bestsellers. How many were #1 bestsellers?

a. Two
b. Four
c. Five

6. Seven Hitchcon 09 celebrated which anniversary of Douglas Adams's Hitchhiker's Guide to the Galaxy?

a. 20th
b. 25th
c. 30th
d. 35th

7. Which of these titles was published by Puffin India to launch its Feluda Mysteries comic series?

a. The Killer of Ka
b. The Night of Kamini
c. A Bagful of Mystery
d. Trouble in Gangtok

8. Penguin became the first international publisher to sign a distribution agreement for eBooks in which territory?

a. South Africa
b. Australia
c. India
d. China

9. What mini-figure was packaged with DK's #1 New York Times Bestseller, LEGO Star Wars Visual Dictionary?

a. Jabba the Hutt
b. Princess Leia
c. Han Solo
d. Luke Skywalker

10. Which author won South Africa's 2009 Exclusive Books Boeke Fiction Prize?

a. John van de Ruit
b. Damon Gulgut
c. Kathryn Stockett
d. Chinua Achebe

11. Who collects the Green Sheep from its travels in the video for the Penguin Australia book, Where is the Green Sheep?

a. The Yellow Sheep
b. The Red Sheep
c. The author Mem Fox
d. The Blue Sheep

12. Which title won the Indiaplaza Golden Quill Jury Award for Best Book 2009?

a. Ta Professor by Manohar Shyam Joshi
b. The Wishmaker by Ali Sethi
c. Listening to Grasshoppers by Arundhati Roy
d. Sea of Poppies by Amitav Ghosh

13. How many books have been published so far under Penguin UK's Particular imprint?

a. 6
b. 7
c. 8
d. 5

14. Which Top Gear personality was involved in Ladybird's Reading Dads Campaign?

a. James May
b. Richard Hammond
c. Jeremy Clarkson
d. The Stig

15. With what title was the Allen Lane imprint launch in India?

a. Better India: A Better World by N.R. Narayana Murthy
b. The Idea of Justice by Amartya Sen
c. Imagining India by Nandan Nilekani
d. The Difficulty of Being Good by Gurcharan Das

16. How many books are there in the Doctor Who Darksmith Legacy series?

a. 5
b. 10
c. 15
d. 20

17. Which Canadian authors published under Penguin Canada's new Hamish Hamilton Canada literary imprint were short-listed for Canada's prestigious Scotiabank Giller Prize for fiction?

a. Two Much Happiness and Fall
b. Fall and Some Great Things
c. Fall and The Disappeared
d. Through Black Spruce and Fall

18. Penguin Group (USA) launched the second season of "From the Publishers Office" and to date has over how many page views?

a. 15,000
b. 100,000
c. 150,000
d. 50,000

19. Which UK city did DK Eyewitness Travel name a top city to visit in 2009?

a. Bournemouth
b. Bristol
c. Brighton
d. Bath

20. In which year did the Security Service first grant Christopher Andrew authorisation to write his 'open' history of the MI5?

a. 1989
b. 2000
c. 2002
d. 2009

21. What is the name of the new Penguin South Africa publishing programme that was launched in August 2009?

a. Penguin Prize for African Writing
b. Penguin African Writers Series
c. The Best of Penguin African Writers
d. Penguin South Africa Writing Series

22. Rough Guides launched how many travel guide applications for the new Vodafone 360 App shop?

a. 20
b. 22
c. 200
d. 222

 The Best of Penguin 2009

 

 

Penguin Australia

Penguin Australia is Publisher of the Year Second Year in a Row

Penguin Australia was named Publisher of the Year for the second year in a row at the 2009 Australian Book Industry Awards. In a remarkable result across the Australian publishing program, Penguin won nine of the twelve categories in which it had titles shortlisted. These included:

Did You Know?

With sales in excess of 30,000, The Boat by Nam Le is one of the most successful short story debuts of recent years. The collection has been universally acclaimed and this year won Australia's richest literary prize: The Prime Minister's Literary Award for Fiction.

 Book of the Year: Younger Children: Ten Little Fingers and Ten Little Toes by Mem Fox, illustrated by Helen Oxenbury.
International Success Award: Penguin for Sonya Hartnett
Biography of the Year: The Lucy Family Alphabet by Judith Lucy
General Non-Fiction Book of the Year: The Tall Man by Chloe Hooper
General Non-Fiction Book of the Year: The Tall Man by Chloe Hooper.

Penguin also won Marketing Campaign of the Year for the Popular Penguins campaign and United Book Distributors (Pearson Australia's warehouse) won Distributor of the Year.

Did You Know?

Tim Winton's book Breath has now sold over 200,000 copies across two editions in Australia. Screen rights have just been acquired by Simon Baker (The Mentalist) and Mark Johnston, whose screen credits include The Notebook and The Chronicles of Narnia.

Vampire Academy Series Tops 250,000 Copies Sold in Australia

Richelle Mead's Vampire Academy series has now sold more than 250,000 copies in Australia. After seeing the terrific success Razorbill was having with this series in the US, Penguin Australia acquired rights and quickly identified VA as one of its key series/brands for 2009. An aggressive year-long marketing campaign helped underpin the sales targets, which included a dedicated online engagement strategy for the series, a major author tour to coincide with the publication of Blood Promise and an aggressive advertising campaign targeting viewers of the hit TV shows Vampire Diaries and True Blood.

After steadily growing the series all year, Blood Promise rocketed onto the bestsellers charts, debuting at number #1 on the children's Bookscan charts (the first title to knock Stephenie Meyer's Twilight series from the top spot) and #3 overall. Blood Promise has now sold over 40,000 copies through Bookscan. And six of the top 10 search terms at penguin.com.au relate directly to VA and in the six months since it launched, penguin.com.au/vampireacademy has grown from 3,000 unique visitors in its first month to 31,000 unique visitors in October and now accounts for 34% of all search traffic for the series.

Chloe Hooper's The Tall Man Wins Nine Major Literary Awards

 Penguin Australia's The Tall Man by Chloe Hooper collected an astonishing array of awards during 2009, cementing its position as one of Australia's most critically acclaimed books of recent times. To date, Chloe has won nine major literary awards including the non-fiction prize at the NSW Premier's Literary Awards, Victorian Premier's Literary Awards and Queensland Premier's Literary Awards. Chloe won the Davitt Award for True Crime, the Ned Kelly Award for non-fiction, The Melbourne Prize for non-fiction and was named the inaugural winner of the John Button Prize. Chloe also collected the non-fiction prize at The Indie Book of the Year and won the General Non-Fiction award at the Australian Book Industry Awards. During the year, The Tall Man was also shortlisted at The Age Book of the Year, the Human Rights Award, The Walkley Awards and the Prime Minister's Literary Award.

 

Penguin Australia Book Picks for the New Year

  • Comfort Food by Gary Mehigan, Lantern, April 2010. Award-winning Chef Gary Mehigan shot to fame in 2009 as one of the star judges of the hit Australian reality TV show MasterChef. The show was Australia's most watched program in 2009. Gary's book will show case the food he loves to eat – classic dishes with a twist.
  • Fields of Gold by Fiona MacIntosh, Michael Joseph, 2010. Fiona MacIntosh is a bestselling and internationally acclaimed writer of crime and fantasy books. First spotted in a writing workshop run by Bryce Courtenay, she has taken the plunge into saga writing. The result is a truly memorable epic novel, which spans the continents and generations.
  • Matthew Hayden's Autobiography, October 2010. Matthew Hayden was one of Australia's most respected and accomplished cricketers. Recently retired, this is his eagerly anticipated story of life on and off the field alongside Steve Waugh, Glen McGrath and Shane Warne during Australia's golden cricket era.

Popular Penguins Sales March Past the Magical Million Mark

The Popular Penguin series has been a sales triumph in Australia, with summer marking a major milestone with the one millionth copy invoiced. Fifty new titles were added to the series in July including nine from Australian writers. The series has been universally applauded by the industry and by readers who have embraced not only the iconic nature of the series, but also the opportunity to discover the classics at an affordable price. Such is the popularity of the series that Penguin now has over 10,000 fans on its Popular Penguin Facebook page – 5,000 of these joining after the 50 new books hit stores in July. As of the end of November, there have been 140,000 unique visitors to popularpenguins.com.

Niche Media names Penguin as the ones to watch in Social Media

Penguin Australia continues to lead the Australian publishing industry with its social media activities. Our marketing team hosted Australia's first live Twitter Q&A event with Alain de Botton in May. We also became the first Australian publisher to launch a YouTube documentary series on its writers in September and we currently host Australia's biggest author fan page on Facebook, with Bryce Courtenay's page attracting 20,000 fans and growing. We have recently appointed a social engagement coordinator – another first for the Australian publishing industry – to oversee our growing social media presence which includes over 4,000 followers on Twitter, over 8,000 friends on Penguin's Facebook account and a YouTube channel which now ranks in the top 100 most watched in Australia.

Penguin Australia's willingness to engage with social media was highlighted at a recent Australian Interactive Media Industry night, when the Digital Director of Niche Media (publishers of Marketing Magazine in Australia) named Penguin as the company to watch in this space. One of our most successful and playful campaigns — for Mem Fox's Where is the Green Sheep? plush and boardbook — was submitted for best social media campaign at the AMIA awards:
http://www.youtube.com/user/PenguinAustralia#p/u/2/MoDimmG3y3Y
http://www.facebook.com/PenguinBooksAustralia
http://twitter.com/PenguinBooksAus/
http://www.youtube.com/user/PenguinAustralia

Penguin Canada

Hamish Hamilton Launches in Canada, with Allen Lane to Follow in 2010

  Penguin Canada launched Hamish Hamilton Canada in March. As the first new literary fiction imprint to launch in the country in nearly twenty years, HHC quickly established itself as the most sought after international fiction imprint in Canada, with a list of stellar acquisitions, including Vikram Seth and new novels from Joseph Boyden, Zadie Smith, Andrea Levy, and Man Asian Prize literary prize winner Miguel Syjuco (his book, Ilustrado, has sold in 14 countries.) Also published under the Hamish Hamilton Canada imprint are Reif Larsen, Phillip Roth, Ali Smith, Nadine Gordimer, Claudio Magris, and the late Roberto Bolaño.

Did You Know?

Jack Whyte, bestselling author of Skystone and the Templar Trilogy, hit the one million copies sold mark in Canada this year with the release of Order in Chaos. The milestone made for a full page front of section feature in Globe and Mail Review, with the headline "One Pen, One Sword, One Million Sold". Penguin Canada will launch a new trilogy by Whyte in 2010. The Guardian Trilogy, an epic history of Scotland, will feature legendary patriots William Wallace (Braveheart), Robert the Bruce and The Black Douglas.

In September 2010, Penguin will launch Allen Lane Canada, an imprint dedicated to the publishing of award-winning and thought provoking non-fiction built on the spirit of excellence of Penguin's founder. Under the direction of Publishing Director Diane Turbide, the Canadian imprint will launch with the release of a highly anticipated memoir by Henry Kissinger (to be published by Penguin around the world) and the new The History of Canada series, edited by award-winning historian Margaret MacMillan and Penguin History of Canada author Robert Bothwell.

Penguin Canada's 2009 Bestseller Performance Led by Steig Larsson

 The blockbuster sales performer of the year for Penguin Canada was Steig Larsson, with not one, but two blockbusters — the first two books in his Millennium Trilogy. Penguin Canada snapped up rights to the Trilogy as it began taking off around the world, and this year shipped over 100,000 copies in paperback of The Girl With the Dragon Tattoo and over 30,000 hardcovers of The Girl Who Played with Fire. The buzz continues to grow, most recently with a feature by Christopher Hitchens in the November edition of Vanity Fair. The Millennium Trilogy has sold over 15 million copies worldwide in over 30 languages.

Penguin Canada Book Picks for the New Year</b>

The Long Song by Andrea Levy, Hamish Hamilton Canada, May 2010. The new novel from the author of the international bestseller Small Island is the story of July, a slave on a Jamaican sugar plantation whose tumultuous life ends in blessed freedom. Small Island, first published in the UK five years, won the Orange Prize for Fiction, the Whitbread Novel Award and the Commonwealth Writer's Prize. It has been published in more than 22 countries. A two-part adaptation will be telecast on BBC 1 this fall.

Ilustrado by Miguel Syjuco, Hamish Hamilton Canada, May 2010. Miguel Syjuco, from Manila, is the author of Ilustrado, an exciting debut novel which won the Man Asian Literary Prize and Palanca Award, the Philippines' highest literary honour. Born into a political family, Miguel Syjuco is part of the peripatetic millions-strong Filipino diaspora and has temporarily alighted in Montreal. Sold in 14 countries, Ilustrado begins with Crispin Salvador, lion of Philippine letters, dead in the Hudson River. His acolyte Miguel investigates the author's demise and the disappearance of a manuscript about the corruption of Filipino ruling families, charting Salvador's trajectory via his poetry, stories, interviews, novels, polemics and memoirs. The literary fragments illuminate a family saga of four generations tracing 150 years of Philippine history forged under the Spanish, Americans and Filipinos themselves. In the end, the story twists, belonging to young Miguel as much as his lost mentor.

Joseph Boyden's Giller-winning Through Black Spruce was also a hardcover star, selling 50,000 copies in 2009 and advancing over 50,000 in paperback since its September release.

From Joseph Boyden to Deborah Wills: Penguin Canada Authors Recognized with Literary Honors

The first two Canadian authors published under Penguin Canada's new Hamish Hamilton Canada literary imprint were short-listed for Canada's prestigious Scotiabank Giller Prize for fiction: The Disappeared by Kim Echlin and Fall by Colin McAdam. The Disappeared is an unforgettable story of love and loss set against the haunting backdrop of Cambodia's savage killing fields. Released in Canada in March 2009, rights to the novel have now sold in 20 countries. Fall is the second novel by Colin McAdam, whose debut novel Some Great Thing won the Amazon/Books in Canada First Novel Award.

The brilliant debut short story collection by Victoria's Deborah Willis was nominated for the Governor General Literary Award for Fiction. Vanishing and Other Stories is now picking up the interest of agents worldwide and Willis' collection received acclaim from International Man Booker Prize Winner Alice Munro, who was also nominated for the Governor General's Award for Too Much Happiness. Munro herself (My Best Stories released in paperback this fall) was feted at both the Vancouver International Writers' Festival and the International Festival of Authors in Toronto, after winning the International Man Booker Prize earlier this year. Penguin Canada proudly publishes all of Munro's books in paperback.

Tim Cook, author of the critically acclaimed Canadians in the Great War series, won the prestigious Charles Taylor Prize for non-fiction for Shock Troops, the second book in the series.

Lee Henderson's novel The Man Game won both the BC Book Prize and the 2009 City of Vancouver Book Award.

Once again, Joseph Boyden triumphed in 2009, taking home the Author of the Year and Fiction Book of the Year awards from the Canadian Booksellers' Association, for Through Black Spruce.

Penguin China

Penguin First International Publisher to Distribute eBooks in China

Did You Know?

Wolf Totem by Jiang Rong is the highest selling Chinese novel in foreign translation of all time.

In April, Penguin became the first international publisher to sign a distribution agreement for eBooks in China. Founder Apabi — China's biggest eBook vendor — is now distributing the full UK and DK list of titles in English language e-book form, with more than 2000 titles available to date.

New Local Publishing List Established by Penguin China

Timed to coincide with China's position as Guest of Honor at the Frankfurt Book Fair, in October Penguin announced the establishment of a local publishing list that will see approximately five new works on China and from Chinese authors published each year by Penguin China for primary distribution in the Asia-Pacific region.

Did You Know?

The recently published Penguin Classic The Real Story of Ah-Q and other tales of China by Lu Xun was called "the most significant Penguin Classic ever published" in the November 2009 edition of Time magazine.

Unprecedented Viral Marketing Campaign Breeds "Penguin Feathers"

The biggest story for Penguin in China throughout the year was the growth of our viral marketing project to promote titles to Chinese fans of Penguin's English language publishing. China's top bibliophile bloggers were given the chance to receive advance copies of key English titles, provided they post an article within thirty days of receiving their copy. The Penguin "Feathers" — members of the Penguin China online club — were then encouraged to meet together on and off-line to talk about our new publishing, creating buzz for a wide range of titles. The project is the first time a publisher in China has embarked on a broad brand-building campaign of this kind, and we plan to develop this project further in 2010, to reach more Chinese readers of English.

Penguin China Book Picks for the New Year

  • Shanghai: A History in Photographs, 1842-Today by Liu Heung Shing and Karen Smith, Penguin, April 2010. This book will be the first book of Penguin's new China list, and contains exclusive, never-before-seen images from the city's archive. The book will be published to coincide with the start of the World Expo in Shanghai.
  • A Peking Murder: The Stolen Heart of Fox Tower<font size="2"> by Paul French, Penguin, October 2010. This true-crime story unravels the unsolved mystery of a young English girl brutally murdered in Peking in 1936. Through the tragic and mysterious death of 16-year-old Pamela, French reveals a society on the edge of chaos, and the dark realities and hidden decadence of Peking's international community.

In the Night Garden in Mandarin Crosses 1 Million Sold Mark

 Chinese children were treated to new children's publishing in Mandarin courtesy of Flower Fairies and In the Night Garden, which sold more than 1 million copies within the first three months of the year. Spot also continued to extend its range in Chinese.

 

Penguin China Looks for New Writers and Offers Training to Translators

Penguin China also continued to reach out to new and emerging Chinese writers through its sponsorship of "The Next", a star search for the next big thing from China's young authors. For the second time, we organized the now annual Chinese-English Literary Translation Course, offering training in literary translation best practice to early and mid-career translators of both Chinese and English.

Diverse Range of Penguin Authors Featured at Events in China During 2009

Penguin China author events this year featured such acclaimed authors as Marina Lewycka, Colm Tóibín, Martin Jacques, Jonathan Fenby, Sebastian Faulks, Jonathan Fenby, Martin Jacques, Julia Leigh, and many, many more. They spoke to audiences ranging from Chinese college students to the international business community, and in a market where author tours are still a rare occurrence, helped to place our authors at the centre of people's minds.

DK

DK US

 Hugely Successful Partnership with LEGO Yields DK's First #1 New York Times Bestseller

Did You Know?

DK now publishes in 58 languages worldwide since doing its first book deal in the Irish Gaelic language earlier this year.

DK had its first #1 New York Times Bestseller with LEGO Star Wars: The Visual Dictionary in October. To launch the book, DK organized a whopping 65 events at bookstores and retailers across the country, all of which took place on October 10. There was a real frenzy around the events, with Tweets, multiple blog and web features, and appearances by the 501st Legion throughout the country. A feature on the book on us.dk.com has received over 37,000 hits, DK shipped over 100,000 copies of the book and sales haven't slowed down since publication. The LEGO excitement doesn't end there: The two-volume LEGO Book also hit the New York Times Bestseller list, giving DK two simultaneous bestsellers! These books and two Brickmasters — Pirate and Castle — titles have had strong sales throughout the fall and we expect all of our LEGO publishing to on everyone's wish list for the holidays.

Real Sex for Real Women Author Lands Oprah Radio Spot and More High Profile Media

Did You Know?

Over 4,000 people attended DK UK's Great London Garden Trail in May this year. The Trail was a joint initiative between DK, the Royal Horticultural Society, The Society of Garden Designers and The Evening Standard when 10 never-seen-before central London gardens were opened to the public for one day only.

DK's year began with the ongoing success of Dr. Laura Berman's New York Times bestseller, Real Sex for Real Women. In January, she was a featured expert in Oprah's "Live Your Best Life" series with a follow up webinar on Oprah.com. The book reappeared on the New York Times bestseller list and landed Dr. Berman her own radio show on Oprah Radio network. The author went on to appear on Dr. Oz's new TV show when in launched in the fall and DK is looking forward to the publication of her Book of Love on February 14th.

QVC Network Shoppers Go Wild for The Illustrated Kitchen Bible

  DK's Nancy Ellwood appeared on QVC's "In the Kitchen with David" in August to talk about The Illustrated Kitchen Bible. In just over five minutes, QVC sold out of 3,000 books! Nancy is scheduled for a second appearance in the coming months.

DK Books Featured in Major Magazines' Holiday Gift Guides

Year after year, DK's books are among the favorite gifts to give and get throughout the holiday season and this year is no exception. Parents magazine features the Illustrated Quick Cook, Real Simple magazine includes The Beer Book in their gifts for guys selections, Esquire magazine features Open Me Up in their December holiday gift guide, and Bird is included in Ladies' Home Journal's annual holiday guide. Also, WIRED magazine showcases LEGO Star Wars: The Visual Dictionary in its WIRED Store and online holiday showcase.

"Today Show" Appearance Drives LEGO Star Wars to Top of BN.com

DK's own Rachel Kempster made her 4th appearance on NBC's "Today Show" on November 30th as part of DK's annual donation to the Toy Drive. Right after her appearance, DK's LEGO Star Wars: The Visual Dictionary was the #1 bestselling title on Barnes & Noble's website, BN.com, knocking Sarah Palin's Going Rogue from the top spot!

DK Books Collect Awards and Honors in 2009

DK (US) received a bevy of awards in 2009. Here are highlights:

DK Book Picks for the New Year

  • Natural History, DK, October 2010. With thousands of stunning specially commissioned photographs, this will be the first illustrated reference book to present a complete survey of the Earth's natural history, featuring every kingdom of life from fossils to ferns, tarantulas to toads, reptiles to rodents. Published with the Smithsonian Institute in the US.
  • The Cook's Book of Ingredients, DK, September 2010. The ultimate show-and-tell reference to 2500 ingredients from around the globe, The Cook's Book of Ingredients showcases fresh food and explains how to get the best out of it.
  • Body, DK, September 2010. The definitive guide to the development, form, function and disorders of the human body, illustrated with unprecedented clarity by unique specially commissioned digital artworks and the latest medical and microscopic imaging, with a UK PR campaign to be fronted by television presenter Dr Alice Roberts.
  • Back Roads, DK Eyewitness Travel, March 2010. A charming new full-color driving guide series that allows visitors to explore the back roads and byways, experiencing the very essence of each country.

The Parents Choice Award:

  • Evolution Revolution — Silver Medal
  • Take Me Back — Recommended
  • The Most Explosive Science Book in the World... by the Brainwaves — Recommended

Outstanding Science Trade Books for 2010 (chosen by CBC and NSTA):

  • The Human Brain Book by Rita Carter

CHOICE Outstanding Academic Titles for 2009:

  • Birds of North America

A Best Children's Book of the Year award by the Bank St. Book Committee:

  • Show Me the Money by Alvin Hall

DK UK

First Aid Manual is DK's Top Selling 2009 Title in the UK

DK's biggest seller this year has been the ninth edition of the First Aid Manual, with nearly half a million copies sold to date. Publication in February was backed by the seventh First Aid Awareness Week, a national campaign spearheaded by DK in association with the UK's leading First Aid Providers. Extensive media coverage included interviews on GMTV, This Morning (ITV1) and BBC News, features in The Sun, You (Mail on Sunday) and BBC's Community Pages, and a regional radio campaign reaching 170 stations, all of which contributed to First Aid Manual reaching no.1 in the Family, Health & General Chart. Every person attending a UK first aid course organised by one of the Providers receives a copy.

Global LEGO Star Wars Campaign Drives Dictionary Sales

DK (UK)'s LEGO events held in bookshops during the October half term holiday were hugely successful. The global LEGO Star Wars phenomena sparked the visual dictionary to sell 14,000 copies in the UK to date. The campaign went viral with bloggers and fan sites going crazy for the exclusive Luke Skywalker mini-figure. Coverage for The LEGO Book and Brickmasters included a double page spread in The Telegraph Magazine and reviews in Waterstones Books Quarterly, Creative Review and Toy News.

Evolution Revolution and Darwin Anniversary Spark UK Reader Interest

Perfect timing helped the launch of Robert Winston's Evolution Revolution, published in February to coincide with the 150th anniversary of Darwin's On the Origin of Species. The book was released amid fantastic publicity in the UK, which included interviews with Robert Winston on The One Show (BBC1), This Morning (ITV1) and Blue Peter (BBC1). The book stormed up the children's book charts in its first three weeks of publication. It was No.1 by value (Children's General Non Fiction category) and No.3 by value in the overall children's non-fiction market for two weeks, selling 16,500 copies to date.

Britain's Best Dish Benefits from TV Tie-In and Media Hits

DK (UK) published the tie-in book to the popular ITV cookery show, "Britain's Best Dish" in September. Trails for the book followed each episode, plus an ad on itv.com saw the book reach number 2 in the national and regional food chart and number 24 in the overall non-fiction chart. The publicity campaign included numerous extracts and reviews in Saturday Express, The Times and TV Quick, plus coverage on foodie websites and blogs.

DK's Christmas Gift Titles for All Ages

Sales in the UK for DK's Christmas gift titles are shaping up well, with BradyGames Strategy Guide to Modern Warfare 2 and The Halo Encyclopedia for the gamers; Open Me Up and Train Your Brain To Be A Genius for the kids; and Science, War and Cook Express for the grown-ups.

DK Eyewitness Travel and Rough Guides (UK)

House of Commons Crowns DK "World's Bestselling Travel Publisher"

Did You Know?

DK is now airborne with interactive content from the Essential Managers series, now available on SWISS aircraft in-flight entertainment systems. And Eyewitness content was recently launched on Qatar Airways.

DK was named the "world's bestselling travel publisher" in the House of Commons during Prime Minister's Questions, after naming Bristol a top city to visit in 2009, and an article about DK's The Road Less Travelled was the most viewed on Times Online for more than two days.

Smile! PhotoBritain Competition Attracts 8,000 Entrants

The DK PhotoBritain Competition, launched in partnership with PhotoBox, Waterstone's, and Landmark Trust, received 8k entries. During the competition, DK's Great Britain book became the bestselling guide to that destination.

Rough Guides.com Passes 5 Million Visitor Mark and Traveldk.com Wins Awards

Roughguides.com was the most trafficked site in the Penguin Group with over 5 million visits YTD (Oct 09) and July's newsletter had the highest click-through rate to-date. A new SEO strategy for Roughguides.com and Traveldk.com launched with new monthly articles, keyword optimized, on both sites. Traveldk.com won a British Travel Award 2009 for innovation, voted for by consumers and the travel trade, and the site launched ten new destinations earlier in the year. DK also won Gold for the Best Guidebook Series at the 2009 Wanderlust Awards.

New RG and DK Apps Launched This Year

During 2009, Rough Guides launched 200 travel guide applications, each priced £0.49/€0.49, for the Vodafone 360 App Shop, and DK created 30 applications, priced £4.99/$7.99, for the iPhone and iPod touch.

DK Eyewitness Travel and Rough Guides (US)

DK's Eyewitness Moscow Guidebook Outperforms Smart Phone Apps

  An Associated Press article earlier this year reported how the DK Eyewitness Moscow guidebook bested smart phone apps in a Conde Nast Traveler comparison. Three journalists were sent to Moscow: one with an iPhone app, one with a Blackberry app and the other with DK's guidebook. The guidebook user performed better overall, proving the value of DK's thoroughly researched printed content.

Major Publications Tout Off the Tourist Trail

In November, The Wall Street Journal included Off the Tourist Trail in its Best Travel Gift Ideas feature and USA Today praised the book for "serving up plenty of fresh ideas." The book was also featured in Men's Journal's "What's New" column.

Top 10 Sticker Campaign Hits Hundreds of Locations Featured in Top 10 Guides

DK also embarked on a Top 10 sticker campaign in 2009 by reaching out to hundreds of restaurants, hotels, museums, and retail outlets featured in DK's bestselling Top 10 guides.

Earthbound Gets National Exposure Via the AP and Popular Web Sites

Rough Guides' Earthbound garnered national media attention from the Associated Press with its beautiful photographs and unique QR codes. The article appeared in Salon.com, CBSnews.com, Businessweek.com, and Yahoo.com, among others.

DK (Canada)

Canadian Children Pick Up DK's Open Me Up

DK Canada's biggest selling children's book of 2009 has been the successor to the hugely popular Pick Me Up and Do Not Open series of "shufflepedias". 70,000 Open Me Up postcards were distributed in copies of the popular Canadian kids magazine — The Magazine, which featured a two-page excerpt from the book. The postcard had information about a contest at our Open Me Up mini-site to win a PlayStation PSP 3000. Spreads and content from the book were posted at the mini-site as well — with links to the other titles in the series (Pick Me Up / Do Not Open / Take Me Back) and a Human Body Quiz. 70,000 Open Me Up bookmarks were also distributed to all children's bookstores in Canada.

The Human Brain Book Tops DK's List for Adult Readers

 One of the top adult sellers of 2009, The Human Brain Book was lead the title in DK Canada's online Human Body Boutique along with its bestselling cousins The Human Body Book and The Concise Human Body Book, guaranteeing that The Human Brain Book was front and centre for all website traffic for September and October. The Human Brain Book was the lead title in our DK Speed Dating presentation (Deep Thinker Seeks Same for Inquisitive Nights!) at the Canadian Bookseller's Association annual conference and all attendees received a DK branded human brain (stress ball).

Big Promotional Buzz Drives Bestseller Success for DK's LEGO Star Wars Titles

Even though the two new DK LEGO titles didn't release until September, we previewed them at Fan Expo in August. This science-fiction and comic book convention is the largest of its kind in Canada and was the perfect venue to promote these new books. We offered coupons to purchase the books at a discount from our website after release. We also launched an online LEGO Boutique with a press release to all the LEGO clubs in Canada, who also each received review copies. A special coupon code was sent to LEGO Club members, enabling them to receive a discount on online orders of DK LEGO books. These new titles — along with LEGO Brickmasters — were amongst DK's top sellers of the year in Canada.

Penguin India

Hamish Hamilton Debuts in India

Did You Know?

If all the books Penguin India publishes in a year were to be arranged lengthwise, one on top of the other, the height of the tower created would be 14 times the height of Mt Everest?

 The Hamish Hamilton imprint, known for its fine literary fiction and nonfiction, was launched in India in July 2009 with the publication of a new collection of political essays, Listening to Grasshoppers, by India's most celebrated opinion-maker Arundhati Roy, and with an outstanding debut novel about Pakistan in the nineties, The Wish Maker by Ali Sethi. The incandescent The Confession of Sultana Daaku, a novel by Sujit Saraf, published in November, was the third title under the Hamish Hamilton imprint. Upamanyu Chatterjee, Jonathan Safran Foer, Omair Ahmad, Tahmima Anam and Amitav Ghosh will have novels published by Hamish Hamilton in 2010-11 and Vikram Seth's new novel A Suitable Girl will be published in Hamish Hamilton in 2013.

DK's Concise Atlas of the World Sells 300,000 Copies

Penguin India Book Picks for the New Year

  • Songs of Blood and Sword: A Daughter's Memoir by Fatima Bhutto, Viking, March 2010. The Bhuttos' tragic family history and Pakistan's terrible descent into violence is tracked in this flawlessly written memoir. Fatima Bhutto pulls no punches, candidly exposing the feud inside the family which pitted Benazir and Asif Zardari against Fatima's father, uncle and grandmother.
  • Beatrice and Virgil by Yann Martel, Hamish Hamilton, May 2010. Booker Prize winner Yann Martel returns with a wildly imaginative and multi-layered novel leaves you asking questions and reflecting on violence, the unspeakable horrors of the Holocaust, life and art, remembrance and forgetting, moral engagement and moral compromise.
  • Sethji by Shobhaa De, Viking, October 2010. Shobhaa De's much-awaited novel explores the murky nexus between politics, big business and Bollywood that 'will do for Indian politics what Starry Nights did for Bollywood'.
  • The Metro Reads — series — Penguin Books India proudly announces the launch of its latest series of fun, frothy, fast reads – for the reader on the go! Small enough to fit into a pocket, these books are perfect for a quick read on the way to work or back.

The incredible success of DK's Concise Atlas of the World has us all smiling. With over 223,000 copies sold in India through October and with orders for another 100,000 copies, we fully expect to sell 300,000 copies in 2009 — a brilliant way to finish the year.

Sea of Poppies by Amitav Ghosh Wins at the Vodafone Crossword Awards and the Indiaplaza Golden Quill Awards

Amitav Ghosh's Sea of Poppies was the joint winner for Best Work in English Fiction at the Vodafone Crossword Award 2008. T'ta Professor by Manohar Shyam Joshi (translated by Ira Pande) was the winner in the Indian Language Fiction Translation category of the awards. Commenting on the awards, Publisher and Editor-in-chief of Penguin India Ravi Singh said, "We're delighted and very, very happy indeed that two of our best fiction titles of recent years have won the Crossword Book Award. It's a tribute to the storytelling genius of Amitav Ghosh and Manohar Shyam Joshi, and to Ira Pande's genius as a translator. For all of us at Penguin, it is also a special thrill to win the prestigious award three years running for English-language fiction and the second year running for translation."

 Sea of Poppies worked its magic once again at the Indiaplaza Golden Quill awards where it bagged the Readers' Choice Award for Fiction, decided by an online poll, and the Jury Award for Best Book. Nandan Nilekani's Imagining India, also published by Penguin won the Readers' Choice Award for Non Fiction. The Indiaplaza Golden Quill Awards, which were started last year, are organized by the country's largest online bookstore, and reward the best fiction and non-fiction writing of the year by an Indian author.

Allen Lane India Celebrates First Anniversary

The Allen Lane imprint was launched in India in November 2008 with the publication of Nandan Nilekani's Imagining India. Since its launch, the imprint has gone from strength to strength with each Allen Lane title being a bestseller, from Imagining India (55,000 copies) to A Better India: A Better World by N.R. Narayana Murthy (40,000 copies, published April 2009) to The Difficulty of Being Good by Gurcharan Das, (18,000 copies, published September 2009). Amartya Sen's The Idea of Justice, published in India in July, has also notched over 20,000 copies in sales. In the coming months, Lord Meghnad Desai's The Rediscovery of India and Pavan K. Varma's Becoming Indian: India's Unfinished Revolution will also be published in the Allen Lane list.

Puffin India's The Feluda Mysteries Bring Feluda Alive in Comic Book Format

Satyajit Ray's evergreen adventure stories of the professional detective Feluda enjoyed renewed attention and interest with Puffin India's The Feluda Mysteries Comic Book Series. The series enjoys many firsts: it is the first time Puffin India has launched a comic-book series, it is the first time the iconic character of Feluda has been available in the comic book format and it is the first time a major publisher in India has published such comics. Illustrated by the renowned artist Tapas Guha and scripted by Subhadra Sen Gupta, the first two titles in the series, A Bagful of Mystery and Beware in the Graveyard, were published in July 2009 and have sold over 12,600 copies each. By mid-2010 there will be six titles in the series.

Penguin New Zealand

 Acclaimed NZ Novelist Maurice Gee Leads Great Year for Homegrown Fiction

Some wonderful home-grown New Zealand fiction has been the highlight of New Zealand Publishing Director Geoff Walker's 2009 programme. At year's end, Access Road by Maurice Gee, New Zealand's leading fiction writer was topping the bestseller chart and earning superb reviews. A story collection called The Man in the Shed by Lloyd Jones, author of the award-winning Mister Pip, showed a new side of this brilliant and original writer. The Trowenna Sea by Maori writer Witi Ihimaera was based on the little-known true story of a group of Maori prisoners dispatched to Tasmania as convicts and also topped the bestseller list. And earlier in the year, As the Earth Turns Silver by New Zealand-Chinese writer Alison Wong also revealed a little-known side of New Zealand history — the shameful treatment of Chinese migrants at the end of the nineteenth century.

Top 2009 Penguin NZ Non-Fiction Titles Range from the Garden to the Kitchen to a Psychic Medium

 Alison Brook, Penguin NZ's non-fiction Publisher, points to four popular 2009 titles:

  • Tui NZ Vegetable Garden by Sally Cameron
    In a year when vegetable gardening became the hottest growing trend it is no surprise a book on how to grow herbs and vegetables would achieve some success. The Tui NZ Vegetable Garden has been successful beyond our most optimistic projections, sitting in the top 10 selling books since it was published in September. Best of all, it has been a genre buster, knocking the previous bestselling gardening book (now in its 78th edition!) from its slot at the top of the bestsellers.
  • Bake by Allyson Gofton
    One of our top selling books of 2009, BAKE resonated with the public's desire to return to the kitchen and fill the house with the smells of home cooked baking. Our best-selling cookbook — ever!
  • Walking in Light by Kelvin Cruickshank
    The biography of a psychic medium took the country by storm and spent a healthy 3 months in the list of top 10 selling books. Kelvin is a TV medium on "Sensing Murder", a show (now in its fifth series) which has been so popular it has out-rated All Blacks test matches!
  • Peter Gordon: A Culinary Journey
    A Culinary Journey marked a special moment in our cooking list for 2009. Peter Gordon is known as the father of East-meets-West style fusion cuisine, and owns the uber-trendy Providores restaurant in London. Peter has penned a number of top selling cookbooks in the past, but this one was special to him — and us — because it was his culinary journey and how his unique culinary philosophy was influenced by his 20 years of travel through Asia, Europe and the Pacific.

Penguin NZ Nabs Two Montana Book Awards and the Sales and Promotional Support Prize at the Booksellers New Zealand Industry Awards

 The Montana Book Awards were presented at a gala dinner ceremony in Auckland in July. The winners of the country's most prestigious awards for contemporary writing were chosen from more than 220 books submitted for the 2009 awards and Penguin New Zealand won two of them. Ladies, A Plate: Traditional Home Baking by Alexa Johnston won in the Lifestyle & Contemporary Culture category. He Pātaka Kupu te kai a te rangatira, the first-ever dictionary written entirely in te reo Māori, won the Maori Language Award.

At the Booksellers New Zealand Industry Awards the previous evening, Penguin Group NZ won the highly coveted award for Sales and Promotional Support. This award has eluded us for the past six years where we have historically been runner up to Random House. We were also delighted when our sales reps Rachel Cooper and Louise Crisp took out the awards for North Island Sales Rep of the Year and South Island Sales Rep of the Year respectively.

Penguin South Africa

Spud III Is Top Bestseller for Penguin South Africa

 Spud — Learning to Fly by John van de Ruit, was released on 11 June. This is the third title in the Spud series and has sold over 60, 000 copies to date.

Did You Know?

Spud has become an international sensation, also published by Penguin in the US, UK and Canada and has been translated into Italian. In addition, rights have been sold to Russian and Brazilian publishers.

The Spud series is an hilarious, triumphant mix of bitter-sweet antics and escapades, which follow Spud Milton during his "long walk to manhood" and diabolical stagger through adolescence.

The Spud phenomenon, which was originally published for the adult market, has had a huge cross-over into the 12+ age group market.

Penguin African Writers Series Launched in Association with Chinua Achebe

Did You Know?

Going Green by Simon Gear, published by Penguin Books SA in March 2009, has sold over 10 000 copies. This is Penguin Books SA's first venture into to the eco-friendly, "green" market.

In August, Penguin South Africa launched the Penguin African Writers series — a list that includes, among others, some of the very best books from the iconic Heinemann African Writers Series, which was established in 1962, as well as new books from fresh African voices.

Chinua Achebe, who was the original series editor of the Heinemann list, is the Editorial Adviser for the Penguin African Writers series. His own collection, Girls at War and Other Stories, is one of the six inaugural books, which were released this year.

Other books, released in August 2009 were Black Sunlight by Dambudzo Marechera; Neighbours — The Story of Murder by Lília Momplé; As the Crow Flies by Véronique Tadjo; Weep Not, Child by Ngugu Wa Thiong'o and The Hangman's Game by Karen King-Aribisala.

Penguin Books SA Establishes Penguin Prize for African Writing

Penguin South Africa Book Picks for the New Year

  • In the Words of Nelson Mandela edited by Jennifer Crwys-Williams, Penguin Books SA, January 2010. In the Words of Nelson Mandela will include his comments on subjects as diverse as Humanity, Racism, Friendship, Oppression and Freedom, providing an insight into the man and all he stands for. By turns moving, generous, humorous and sad, this book eloquently conveys his warmth and dignity. It will be both an inspiration and a source of strength for all who read it.
  • Daniel Fox and the Jester's Legacy by Andy Petersen, Penguin Books SA, March 2010. Andy Petersen submitted the manuscript for this book when he was just 15 years old. He is the youngest author Penguin Books SA has ever published. Here is an insight into the book's plot: When Daniel Fox woke up one Monday morning at home in New York City, little did he know that it was the day he would die. After witnessing the murder of an old man and being kidnapped, Daniel ends up in the city of Arison. Gradually the world of Arison is revealed to Daniel, the classification by number and rule by the Elite Lower Lords. He seems to have a special role to play, but why? And can he do what it takes?
  • In Defence of Business in Developing Economies by Ann Bernstein, Penguin Books SA, February 2010. The current conversation about business and society is dominated by the perspectives and interests of those who live in rich western countries. Ann Bernstein argues forcefully and cogently that a new approach and a new discourse are required to cut through an increasingly flawed conversation, one which has potentially dangerous consequences for the poor and for developing countries in particular.

In April, Penguin Books South Africa launched a new literary award for writers from the African continent — The Penguin Prize for African Writing. The award has two categories: a previously unpublished full-length work of adult fiction and one of non-fiction. The prize in each category will be 50,000 ZAR and a publishing contract with Penguin Books South Africa, with worldwide distribution via Penguin Group companies.

Books to be considered for the non-fiction award will be serious narratives that examine and explore African issues and experiences for both local and international audiences in an engaging, thought provoking and enlightening way.

For the fiction prize the judges will be looking for novels of freshness and originality that represent the finest examples of contemporary fiction out of Africa. The prize aims to reflect and showcase the diversity of voices on our continent both at home and abroad. The short list will be announced in April 2010 and the winners will be announced in September 2010.

The Help by Kathryn Stockett Wins the Exclusive Books 2009 Boeke Fiction Prize

 Kathryn Stockett's debut novel, The Help, swept the board at the 2009 Exclusive Books Boeke Prize Awards in October. The awards were the culmination of a six-week competition in which top book reviewers and Exclusive Books Fanatics members were asked to read six shortlisted titles and to then vote for their favourite reads. The Help stole Fanatics and journalists' hearts, scooping first place by a large margin, grabbing over 40% of the votes.

Penguin SA Website and Web Campaigns Thrive Online

The number of visitors to the Penguin SA website has more than doubled over the last year. In January 2009 we had 8,571 visitors per month and as at 31 October, 2009 we had 20,190 visitors per month.

Every month we send about 3-4 electronic mail campaigns to a database over 19,000 subscribers, with an average click-through rate of 12%.

The Penguin Books SA Fan page on Facebook was developed at the beginning of August 2009 with 28 fans. The number of fans has grown to 228, through October.

The Spud Group Fan Page on Facebook was developed in June 2009 with just over 900 members. The number of fans grew to 2,091 members by October.

And Penguin SA's Twitter Page was developed at the beginning of August 2009 and had 269 followers. We now have 460 Followers.

The Impostor Wins 2009 University of Johannesburg Literary Prize

Penguin SA's The Impostor by Damon Galgut won the 2009 University of Johannesburg Literary Prize. The University of Johannesburg's English Department's literary prize is now in its fourth year of existence, with the number of entries increasing each year. The books are judged by a committee of English academics on the basis of the strength of the writing and the impact of the text on South African literary studies.

Penguin UK

Penguin Reveals the Secrets of the Secret Service

 The publication of The Defence of the Realm: The Authorized History of MI5 by Professor Christopher Andrew, Britain's leading historian of intelligence, Professor of Modern and Contemporary History and former Chair of the Faculty of History at Cambridge University, was marked with star-studded press conference at the Penguin offices in November.

Did You Know?

Penguin UK did their 'digital best' this year, winning outstanding awards a-plenty! We Tell Stories http://wetellstories.co.uk won 2 prestigious SXSW Web Awards in March — picking up the award for 'experimentation' ('cutting-edge and trend-setting destinations that are pushing the envelope and challenging our perceptions of the web') and, astonishingly, the Best of Show award beating competition from Flickr and Hulu. A couple of months later, in July, and Anna Rafferty, Penguin's digital marketing director, won the New Media Age Greatest Individual Contribution to New Media Award.

For most of its history, the Security Service (MI5) has seemed to outsiders a deeply mysterious organization. The Service, like the rest of the intelligence community, was told to stay as far from public view as possible. It was not until the passing of the Security Service Act (1989) that "the last taboo of British politics" was broken and the secret services were placed on a statutory footing.

In 2002, in preparation for its centenary, the Security Service decided to authorize an independent scholar to write an 'open' history of the Service and appointed Professor Christopher Andrew. He was given virtually unrestricted access to its files (almost 400,000 files, many of them multi-volume, a prospect he found "both thrilling and intimidating"). The book contains nearly 2000 references to previously unpublished documents in the Service archives and recollections of former Service officers. These, together with Christopher Andrew's unparalleled knowledge of the intelligence world, make The Defence Of The Realm the most authoritative history ever published of any of the world's leading secret services and shed new light on many different aspects of British, colonial and international history over the past 100 years.

Stuart Proffitt, Penguin Press Publishing Director, said of the book: "Absolutely no major intelligence organisation in the world has ever let an independent historian into its archives in this way. The book contains not only some very major news stories, but allows us to see for the first time in the round the role of this previously extremely secretive organisation in the history of Britain in the past century-through two world wars, the Cold War, and now the war against radical fundamentalist terrorists."

Simon Proffitt also described Defence of the Realm as "certainly one of the two or three most interesting" books he had worked on in his career.

On the day after publication, Penguin Press was thrilled to announce that The Defence Of The Realm had zoomed up to number one on Amazon, beating Dan Brown and Stieg Larsson. Not bad for a title costing £30 (RRP).

Did You Know?

Penguin UK shall go to the premiere ... with 4 big film tie-ins this year for Fig Tree, Viking, Hamish Hamilton and Puffin: Julie & Julia, An Education (screenplay by Nick Hornby), Spike Jonze and Dave Eggers' picture, Where the Wild Things Are and Wes Anderson's film re-enactment of the Roald Dahl classic, Fantastic Mr Fox. Puffin even managed to wangle an invite to the Fantastic Mr Fox premiere in Leicester Square!

A Suitable Girl for Vikram Seth

Penguin acquired Vikram Seth's A Suitable Girl, the long-awaited sequel to the much- loved million copy bestseller A Suitable Boy, set in India just after Independence. A Suitable Girl will be published by Penguin (UK, India and Canada; the US rights are not yet for sale) in autumn 2013. In Seth's new book, he will bring the action of the narrative up to the present day, encompassing some of the enormous social and economic changes India has undergone in the last sixty years. Lata, the sparky and rebellious heroine of A Suitable Boy, is now a grandmother, and her grandson is the one in search of a good match.

2013 marks the twentieth anniversary of the publication of A Suitable Boy, which was a worldwide sensation. Penguin will put the book into its distinguished Modern Classics list and republish the book in paperback. In the intervening years, Penguin will also publish volumes of Vikram's poems and essays.

Vikram Seth said, "In India, all my books have for years been published by Penguin. But I am very happy today to be joining foreign colonies of the Flightless One. They have already made me feel very welcome, and I hope in time to hatch many suitable eggs with them."

Penguin imprint Hamish Hamilton bought World English Language rights (excluding the US) from Vikram's agent, David Godwin. This is the first worldwide acquisition by Hamish Hamilton UK, together with its newly formed imprints in Melbourne, Toronto and Delhi.

John Le Carré Makes an 'Unmissable' Move to Penguin

Did You Know?

Penguin.co.uk was the 8th most visited site on Books and Writing in the UK for the period January — June 2009 according to the Hitwise Top 10 websites survey. That includes all Twilight and Harry Potter fan sites as well as the usual suspects: no mean feat!

 One of the UK's best-loved and best-selling authors is moving to Penguin with his next book. John le Carré, who has been published by Hodder for thirty-five years, is to publish his new novel with Viking next year. His backlist of twenty-one novels will also move to Penguin and become Penguin Modern Classics as the licenses expire over the coming years.

Le Carré's novels include the famous Karla trilogy (Tinker Tailor Soldier Spy, The Honourable Schoolboy and Smiley's People) and The Spy Who Came In from the Cold as well as more recent bestsellers such as The Constant Gardener - a hugely successful movie starring Ralph Fiennes and Rachel Weisz. His last book, A Most Wanted Man, was number one in paperback earlier this year. His new thriller, which a small handful of us have read in draft, is just as exciting as the last. It will delight his fans and also offer us the chance to find new readers for this remarkable author, writing at the age of seventy-eight, at the height of his powers.

The new novel will be published in 2010 with the new simultaneous reissue of The Spy who Came in from the Cold and The Russia House in Penguin Modern Classics.

Le Carré said of the move, "It saddens me to be leaving Hodder after 38 loyal years before the mast, covering three changes of ownership. But the opportunity to see my life's work presented by a classic paperback house with a unique backlist is at this stage in my career unmissable."

Tom Weldon said, "We are thrilled to welcome John le Carré to Penguin. There are very few novelists writing today who combine such terrific narrative, unforgettable characters and an urgent engagement with our own times. I've been a le Carré fan for well over half my life and it is an honour that he is entrusting Penguin with his fabulous new novel and backlist."

Penguin Particular-ly Proud of New Imprint

Last year Penguin Press held an away day, when they talked about Allen Lane, and how its non-fiction publishing is focused on ideas and subjects we have to know about — Nassim Taleb on Black Swans for example. And yet there were books we had always published whose subjects were more fun to know about than essential to know about, like the secret meanings of nursery rhymes or the best Churches in England. Although close to Penguin's heart, subjects such as these sat somewhat oddly in the Allen Lane imprint.

So in July this year, we published the first titles in a new imprint: Particular Books. These books all contain full of fun-to-know information, where the voice of the author is charming and characterful, and the physical book will delight the reader. Our first list features old and new authors, writing on topics such as the collective nouns for animals, the history of pub names, or why Q is always followed by U. We hope the new imprint will open our eyes to publishing opportunities we might not have seen before, from what we think of acquiring to how and where we sell the books, where we hope to see them talked about, and what they look like, inside and out.

Penguin UK Book Picks for the New Year

  • The Unnamed by Joshua Ferris, Viking, February 2010. In his extraordinary novel Joshua Ferris deliniates with great tenderness and a rare and imitable wit the devestating story of a life taken for granted and what happens when that life is torn away without explanation.
  • Zeitoun by Dave Eggers, Hamish Hamilton, March 2010. An urgent, timely and unforgettably haunting depiction of the agonies of post-Katrina New Orleans.
  • The Betrayal by Helen Dunmore, April 2010. A gripping and deeply moving portrait of life in post-war Soviet Russia, The Betrayal brilliantly shows the epic struggle of ordinary people to survive in a time of violence and terror.

The first titles to come out of the Particular imprint are:

  • Why Q Is Always Followed By U by Michael Quinion — Word-perfect answers to the most-asked questions about language.
  • The Shell Country Alphabet by Geoffrey Grigson — From apple trees to stone circles; How to understand the British countryside.
  • The Sartorialist by Scott Schuman — Showcasing the wonderful and varied sartorial tastes of real people.
  • A Mess Of Iguanas by Alon Scholman — An amazement of animal facts.
  • The Old Dog and Duck by Albert Jack — The secret meanings of pub names.
  • The Wonder Of Whiffling by Adam Jacot de Boinod — a look at this and other extraordinary words in the English language.
  • A Certain Je Ne Sais Quoi — Charles Timoney's brilliant guide to sounding, acting and shrugging like the French.

Amazon Launches New Kindle with Penguin UK as a Leading Partner

British book fanatics are now able to get their hands on Amazon's popular Kindle electronic book reader, after the company unveiled the gadget internationally. The device was made available around the world on October 19, selling through the company's American website and shipping to the UK for $279 (£175). Although customers will have to order from the United States for the time being, Amazon plan to introduce a UK Kindle experience that will enable UK customers to purchase Kindle and Kindle books in sterling from Amazon.co.uk.

Penguin was a partner for the international launch, providing some 2,900 eBook titles for the Kindle catalogue. Initial sales reports are impressive with more than 4,500 eBooks sold in the UK in the first ten days alone. The Help by Kathryn Stockett was the bestselling Penguin UK title. John Makinson was quoted in Amazon's press release, saying: "Penguin is a leading supplier of digital books to Kindle in the U.S. and we are delighted to be extending that successful partnership to the rest of the world. The publishing industry is experiencing explosive growth in digital book sales in the U.S. and we hope to stimulate digital buying elsewhere by making our content widely available on new devices."

And Another Thing... Michael Joseph's Biggest Launch of the Year Takes Place on South Bank

Did You Know?

The original edition of Where's Spot? was the first-ever lift-the-flap book, has never been out of print and has sold 50 million copies since its first publication. Warne will publish the 30th Anniversary edition of this iconic book in January 2010 to celebrate Spot's 30th year.

Sunday 11th October saw scores of men, women and children loitering in dressing gowns on the Southbank... promenaders may have been left asking why, but inside the Royal Festival Hall the answer to this, life and the universe could be found. It was, of course, Hitchcon 09, a celebration of the 30th anniversary of Douglas Adams's Hitchhiker's Guide to the Galaxy and the launch of Eoin Colfer's 6th instalment to the series, And Another Thing . . .

Early birds got a chance to be part of a "photo call" of one of the largest group of Hitchhiker fans ever assembled, and there were plenty of events throughout the day to please old and new fans alike. The event had masses of press coverage with features in The Guardian, Telegraph, Metro and the Evening Standard. In addition to readings from Eoin Colfer, there was a live radio-style performance of excerpts from Douglas Adams's classic saga, with Clive Anderson and the original cast.

Penguin UK Children's

 Puffin Celebrate the 40th Anniversary of one of the World's Bestselling Picture Books, The Very Hungry Caterpillar

The Very Hungry Caterpillar by Eric Carle sells one copy every 30 seconds somewhere in the world, day and night. It has been translated into more than 45 languages and sold over 29 million copies. It is no surprise then that the 20th March, otherwise known as The Very Hungry Caterpillar's 40th birthday, was a huge country-wide success with people getting involved at every level—from Puffin HQ at 80 Strand to bookshops, libraries, schools and nurseries nationwide.

 The day kicked off with a bang as the nation logged on to find the Google logo had been given the Caterpillar treatment, as designed by Eric Carle himself. The Penguin offices were buzzing with activity as the caterpillar himself made an appearance and birthday cake was served up in the canteen! In addition to celebrations at the Penguin offices, the anniversary was celebrated country-wide over the months following the special day.

A large number of Very Hungry Caterpillar products were launched: including new formats of the book for all price points and age-ranges (from 0-6) plus a comprehensive new range of merchandise launching into the marketplace throughout this anniversary year, such as cuddly toys, mugs, t-shirts, stationery and games.

These products had unmissable retail presence: including branded space with all of our major customers, both in-store and online, along with exclusive offerings for each channel. This was combined with Very Hungry Caterpillar activity weekends in thousands of bookshops and libraries nationwide based on our specially produced party kit - which was also available to download from puffin.co.uk

There was blanket media coverage about the anniversary in the national press including features and competitions in women's, parenting and design magazines. Exclusive coverage included an interview with Eric Carle in the Guardian Weekend magazine, along with a specially-illustrated Very Hungry Caterpillar cartoon in the Berger & Wyse food column.

There were also Very Hungry Caterpillar events at all the major literary festivals, including Oxford, Hay, Edinburgh and Cheltenham. Between April and August, The Very Hungry Caterpillar himself travelled around bookshops nationwide, generating lots of further regional media attention.

Reading Dads Campaign Back — and Better than Ever

Ladybird's Reading Dads Campaign returned in 2009. Reading Dads was created to encourage and inspire all fathers to read to their children on Father's Day 2009, igniting in them a love of reading to last a lifetime. Last year's National Year of Reading found that only 42% of Dads were reading to their kids compared to a whopping 76% of Mums, and that Dads who engage with their child's education significantly boost that child's confidence and levels of achievement. In 2009, Ladybird kick-started Dads into action with a read aloud campaign: fathers were invited to upload footage of themselves reading aloud to their children, and best video (and Dad!) won a family weekend holiday at Alton Towers, the biggest UK theme park.

A new partnership with the NSPCC saw Ladybird raising money for the dedicated children's charity while continuing the quest to get more dads involved with reading. Ladybird was thrilled to have Top Gear television presenter Richard Hammond on board to rev up the campaign by reading a well-loved fairytale which is still available to download on www.ladybird.com/readingdads.

Doctor Who: The Darksmith Legacy Crosses Platforms

 January 2009 saw the launch of The Darksmith Legacy, the first-ever Doctor Who cross-platform publishing series and the first time ever that the BBC had allowed a bespoke Doctor Who web portal. A series of 10 books were released over the course of year, each offering access to www.thedarksmithlegacy.com, where readers used the knowledge gained from the Doctor's adventure to battle the monsters for themselves. By completing the games, players worked collectively to earn Eternity Points which add up to release exclusive content which included alternative endings, tips from the authors and illustrators, and free downloads.

The series culminated in an exclusive party at the RSA Vaults in London in October for 50 lucky winners who completed the quest online. From a Q&A with the authors and a moving, full-size dalek to face-painting, special effects and a quiz, there was more than enough to keep the most die-hard Doctor Who fan satisfied.

The Year of the Pig

Children's Book Picks for the New Year

  • Club Penguin: Official Stage Playbook, January 2010. Club Penguin is now the No 1 virtual world for children with millions of players worldwide and Ladybird are proud to be the official publisher for the Club Penguin phenomenon.
  • Puddle: The Naughtiest Puppy, Ladybird, April 2010. A brand new series and a fiction first from Ladybird, featuring Puddle, the naughtiest puppy. Launches with four titles in April with a further 6 coming during 2010.
  • Doctor Who, Decide Your Destiny: The Claws of the Macra, April 2010. The 11th Time Lord makes his television debut in March 2010 in the brand new series of the world's longest running sci-fi show. BBC Children's Books will publish a brand new programme to accompany the series including interactive Decide Your Destiny titles with online components, activity titles and innovative novelty and gift formats that are sure to keep fans enthralled.

2009 has been Peppa Pig's year! Ladybird was delighted when their Peppa Pig range of books stormed the competition to take top prize in the best-written, listening and learning category at the prestigious Licensing Awards in September. The judging for the category, for which 4,500 products were entered, was conducted by a panel of retail buyers including those from Amazon, Tesco, Bhs, Sainsbury's, M&S, Mothercare, play.com, Hamleys, Waterstone's and WHSmith. Peppa also won the overall prize for the best pre-school property at the same awards.

Some of you in the UK will have noticed the TV advertising for special Peppa Pig packs of Muller Little Stars range of fromage frais, yoghurts and jellies. Launched in September, the partnership has proved an instant success with over 110,000 redemptions being made for the 6 Peppa Pig books. Worth £3.99 each, a token is found on every pack and once you have 4 tokens, consumers can claim their free book. The promotion runs until the end of the year.

There continued to be no stopping Peppa when, earlier this year, Ladybird teamed up with Penwizard to launch personalised Peppa Pig publishing. Visitors to www.peppapigandme.com were able to make their own book by placing their chosen child into Peppa's world by creating and naming a character based on their child's appearance. A couple of clicks later and they had a completely unique book starring their child with Peppa, which is printed and sent out to them making it the ultimate personalised present. Go to Playgroup was the first title to feature and is still available to buy today at £14.99 at the following link: http://www.peppapigandme.com/?referrerID=20809&setstat=true&brandID=17&langID=GB.

The end of September 2009 saw global sales of Peppa Pig books to customers reach 3.7million (source: Bookscan).

Key Words Project Helps Nigerian Children Learn English

In 2009 Ladybird was the only Penguin business to have been selected to work with Pearson Education's New and Emerging Technologies team, and is currently taking part in a brand new mobile phone pilot. Paired with Mobile Xcetera, Ladybird explores how to digitally deliver aspects of the Key Words reading scheme as homework material, via mobile devices, to schoolchildren and their parents in Lagos, Nigeria. The children then send their results to their teachers who can analyse their progress. The pilot has been running for a number of weeks in a variety of schools in the Lagos area and the Longman Nigeria team with Mobile Xcetera will be soon carrying out a focus group of teachers, parents and students to ascertain the success of the pilot. This is a really exciting project for Ladybird to be involved with and it takes them into the brave new world of mobile digital delivery.

Penguin Group (USA)

Kathryn Stockett's Debut Novel, The Help, Crosses 1 Million Copies Shipped Mark

Did You Know?

G. P. Putnam's Sons has been the industry leading imprint in New York Times hardcover bestsellers for more than two decades. In 2009, Putnam achieved 34 NYT bestsellers, more than 50% of the books it published for the year.

Did You Know?

Penguin Young Readers Group's Vampire Academy by Richelle Mead became the first U.S. book to incorporate Augmented Reality technology into the reading experience. On November 25th, Razorbill published an Augmented Reality (AR) limited edition, signature hard cover of the first book in Mead's New York Times bestselling series, which currently has more than 2.25 million copies in print.

Did You Know?

"Penguin Classics on Air," a half-hour radio series devoted to the discussion and exploration of some of Penguin Classics' more than 1500 titles, debuted on Sirius XM Book Radio (Sirius #117, XM #163) earlier this month. Written and produced entirely by Penguin employees, the show will air twice a week: on Mondays from 3:00pm to 3:30pm and on Thursdays from 11:30pm to midnight. "Penguin Classics on Air" can also be accessed on Penguin Group (USA)'s online network, "From the Publisher's Office

  One of the top book publishing success stories of 2009 continues to be Kathryn Stockett's debut novel, The Help, published by Amy Einhorn Books/ G. P. Putnam's Sons, with more than 1.1 million copies of the title in print through the first week of December, after 43 printings, since an initial printing of 57, 300 in February. The first title on Amy Einhorn's debut list for Putnam is a great example of sales, marketing, publicity and subrights all working together to achieve outstanding results. USA Today called The Help "the hot debut novel this summer" and publisher Amy Einhorn said, "There's a moment right now for this book. It's the tipping point where people are telling other people that they just need to read this." The Help is the longest-running New York Times bestseller currently on the hardcover fiction list, at #8 after 35 weeks, through December 13th. The author continues to draw huge crowds at events across America, as she speaks with book clubs, students and faculty. The book's international success also keeps growing; foreign rights have now been sold in 30 countries, an amazing achievement for a debut novel. The Help is also the highest rated audio book ever sold by Audible.com, one of the largest distributors of downloadable audio books, and a top seller in the eBook format.

Charlaine Harris Takes Paranormal Publishing to New Heights, with More Than 10 Million Copies of Her Southern Vampire Mystery Novels in Print

 Ace author Charlaine Harris has become a true publishing phenomenon. Her entire Sookie Stackhouse Southern Vampire Mystery series — eight mass market paperbacks, plus the hardcover, Dead and Gone — has more than 10 million copies in print, and all of the titles in the series were on The New York Times bestseller lists in the same week twice this year. Harris also resurrected the "box set" format, with nearly 390,000 of Harris' seven-book box sets shipped and more than 160,000 of the newer eight-book box sets shipped. Harris's popularity grew at an explosive rate in 2009 and her readers continue to flock to her standing-room-only events. HBO's hit television series, "True Blood" (which is based on Harris' novels), continues to reach both viewers and readers everywhere. Ace published Harris' most recent book, A Touch of Dead, in October and it was an instant New York Times bestseller. And Harris' Harper Connelly mystery series made its first appearance on national bestseller lists when the latest installment, Grave Secret, hit The New York Times bestseller list, which marked the first hardcover New York Times bestseller for the Berkley Prime Crime imprint. Harris recently signed a new three-book deal with Penguin Group (USA), ensuring we will continue to publish her enormously popular paranormal mysteries well into the future.

Nora Roberts is "America's Favorite Author," with Ten New York Times Bestsellers, Half of Them Hitting #1 in 2009

Penguin Group (USA) Book Picks for the New Year

  • Committed: A Skeptic Makes Peace with Marriage by Elizabeth Gilbert, Viking, January 2010. Committed begins where the #1 New York Times bestseller Eat, Pray, Love ended—just after Elizabeth Gilbert fell in love with Felipe, a Brazilian-born man of Australian citizenship who'd been living in Indonesia when they met. Told with Gilbert's trademark wit, intelligence and compassion, the book attempts to "turn on all the lights" when it comes to matrimony by frankly examining questions of compatibility, infatuation, fidelity, tradition, economic realities, divorce risks and social expectations.
  • Drive by Daniel Pink, Riverhead, January 2010. From the author of the groundbreaking bestseller, A Whole New Mind, comes his next big idea book: a paradigm-changing examination of what truly motivates us and how to harness that knowledge to find greater satisfaction in our lives and our work.
  • Street Game by Christine Feehan, Jove, January 2010. Paranormal still rules at Penguin. The latest GhostWalker novel from the #1 New York Times bestselling author reunites former lovers and GhostWalkers Mack McKinley and Jaimie Fielding on the violent streets. A ruthless common enemy has brought them together and could destroy them both if they cannot work together to defeat their adversary.
  • Ranger's Apprentice Book 7: Erak's Ransom by John Flanagan, Philomel, January 2010. Will must travel to the desert to rescue the Skandian leader in this new installment in John Flanagan's bestselling Ranger's Apprentice series.

 This year Nora Roberts achieved ten New York Times bestsellers — five of the titles reaching #1. Her 2009 success story started in March when Putnam published Nora's J. D. Robb title, Promises in Death, which debuted at #1 on the New York Times hardcover fiction list. In April, Tribute, published by Jove, hit #1 on the mass market fiction list, followed a few weeks later by Berkley's Vision in White, Book One in Roberts' first trade paperback original series, knocking out The Shack, which had previously held the #1 spot on the trade paperback fiction list for 49 consecutive weeks. Vision in White also made Penguin Group (USA) history as its first trade paperback original with an initial printing of 1 million copies. Black Hills, from Putnam, hit #1 on the hardcover fiction list in July, and with this title, Nora achieved #1 New York Times bestsellers across all formats — hardcover, trade paperback and mass market — in 2009. Hats off to Penguin Group (USA)'s sales, marketing, publicity and production teams for making this feat possible, and for continuing to deliver all of Nora's books to market and taking them to the top of national bestseller lists. At the end of October, Berkley published Bed of Roses, the second title in Nora's Bride Quartet series, which, like Vision in White, hit #1 on the New York Times trade paperback fiction list, with an initial printing of more than 1 million copies. Most recently, a new Putnam title, Kindred in Death, with Nora writing as J. D. Robb, debuted at #3 on the New York Times hardcover fiction list. It's no surprise that The New Yorker hailed Nora Roberts as "America's favorite author."

Greg Mortenson's Three Cups of Tea Is an Enduring Publishing Franchise for All Ages, and Achieves Three Simultaneous #1 New York Times Bestsellers in the Same Week

 Greg Mortenson's good works have continued to result in the building of more schools for children in Pakistan and Afghanistan. He has established or significantly supported 131 schools in rural and often volatile regions of Pakistan and Afghanistan, which provide education to over 58,000 children, including 44,000 girls, where few education opportunities existed before. Greg's books also continue to inspire readers of all ages everywhere. His Three Cups of Tea franchise broke new publishing ground the week of May 24th, with three simultaneous #1 New York Times bestsellers in the same week, with three different editions: Three Cups of Tea (Penguin), Listen to the Wind (Dial), Three Cups of Tea: Young Readers Edition (Puffin). The Penguin trade paperback edition has shipped more than 3.5 million copies since its initial publication in February 2007, and has been a New York Times bestseller for nearly three years. The Puffin Young Readers edition, with more than 350,000 copies shipped since February, and the Dial picture book, Listen to the Wind: The Story of Dr. Greg and Three Cups of Tea, with more than 150,000 copies shipped since February, spent most the year on the New York Times children's bestseller lists. Mortenson's new book, Stones into Schools, was published in hardcover by Viking on December 1st, with an initial printing of 400,000.

Penguin Group (USA) Launches Two Seasons of "From the Publisher's Office"

 Penguin Group (USA) launched two seasons of "From the Publishers Office" in 2009. The online network features brand-new programming in all nine series across its three multimedia channels. #1 New York Times bestselling Penguin authors Charlaine Harris, Tomie dePaola and T. A. Barron are among the stars of its Fall line-up. With over 150,000 page views since the first season launched in June, "From the Publisher's Office" has become a destination for readers who crave information about their favorite books and authors. In addition to offering all-new episodes of the continuing series, the Second Season presented three "Screening Room Specials" (including "Ten Essential Penguin Classics"). Every Tuesday, viewers will find new content and updates. New episodes for each of its series are released on a monthly or weekly basis. And new "From the Publishers Office" features include: the ability to sign up for e-mail newsletters or RSS feeds that allow users to receive notification when a new episode of their favorite show has been released, and syndication of the "Radio Room" and "Screening Room" series on YouTube and iTunes.

 Behind the Bird

 

 

Executive Editors
Rebecca Sinclair
Marilyn Ducksworth

Editor
Dave Zimmer

Design and Production
Lauren Lickus, Brian McDonald, Ellen Chang

eBook Creation and Production
Joseph Frizzell

Division Correspondents:

Australia: Sally Bateman

Canada: Yvonne Hunter

China: Jo Lusby, Emily Wang

India: Avanija Sundaramurti, Hemali Sodhi

New Zealand: Sandra Lees, Geoff Walker

South Africa: Edem Foli, Tracey McDonald

UK: Lorna Broomfield, Antonia Wilkinson, Hermione Ireland (DK)

US: Dave Zimmer, Judi Powers (DK)

Table of Contents

Worldview

The Bird Interview

Penguin Heroes

Digital

Green

The Bird Quiz

The Best of Penguin 2009

Austrailia
Canada
China
DK
India
New Zealand
South Africa
UK
USA

Behind the Bird

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