Newsroom

Queen of the coloring book and #1 New York Times bestselling author Johanna Basford revealed the cover for her upcoming new book, Lost Ocean (Penguin Books, 10/27), Tuesday on Instagram and Facebook. Both posts quickly received thousands of likes and hundreds of comments and shares. Facebook published Penguin’s announcement to their “Books on Facebook” page. Penguin marketing posted the same announcement to Penguin’s social media channels, using #LostOcean, and reached an estimated 295k Twitter accounts, and 526k total impressions. The online buzz from the cover reveal drove Lost Ocean up to the 101st ranking on Amazon by Wednesday morning. A free page fromLost Ocean  is available to download on Basford’s website. To get a sneak peek of the inky underwater adventure, click here.