Penguin Young Readers and Pharrell Williams have partnered with First Book
on the #ReadHAPPY campaign, which provides books to children in need.
The launch of this campaign coincides with Putnam Books for Young Readers’ October 6 release of Happy!
, a photographic picture book based on Williams’ hit song of the same name. “Every child on this planet deserves to experience the joy of reading,” Williams says.
#ReadHAPPY encourages people everywhere to post images and thoughts about how reading makes them happy. And every post using the hashtag #ReadHAPPY shared on Twitter, Facebook, Tumblr or Instagram will trigger a donation of one book from Penguin Young Readers to First Book, up to 50,000 books.
First Book provides new books to children in need, addressing one of the most important factors addressing literacy – access to books. To date, First Book has distributed more 130 million free and low-cost books in thousands of communities.