In 1935, Allen Lane had a revolutionary idea to offer affordable, quality paperback books through outlets like railway stations and newsagents as well as bookshops. Lane launched his new line of books on July 30, 1935, with ten inexpensive paperbacks. Within a year, Penguin had sold three million copies. An innovative publishing model had been launched into the world. Now eighty years later, Penguin Books has expanded to include a broad spectrum of quality publishing in paperback, e-book, and hardcover. From paperback editions of block-buster bestsellers to trailblazing paperback originals, from esteemed Penguin Classics to impulsively graspable gift books, Penguin continues its mission of bringing intelligent, accessible books to readers who know that what you read matters.