Heather joined Portfolio and Thesis in 2021, bringing over a decade of experience in publishing and digital marketing. She specializes in driving engagement and sales through strategic, story-driven campaigns that elevate brand narratives and connect with audiences. Heather has led several New York Times bestselling campaigns, including for The Algebra of Wealth and Wild Courage. She also oversees Portfolio’s social media presence and influencer program, managing a talented team to expand reach and deliver measurable impact.